Objective Platform is Europe’s leading MMM SaaS platform, making it easier for companies to track and optimise their omnichannel media investments. By harnessing the full potential of available data sources, marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns and channels, resulting in sales uplifts of up to 20%.
Objective Platform also helps brands and advertisers adapt to data restrictions imposed by cookie and privacy regulations. Its configurable econometric models and flexible data pipeline tools can be tailored to specific business needs. With Objective Platform, customers like Deutsche Telekom Group, Vattenfall and PostNL take full control of their media investments.
Company Details
- Employees
- 59
- Founded
- -
- Address
- Kabelweg 57, Amsterdam,nh 1014ba,netherlands
- Industry
- Software Development
- NAICS
-
Software Publishers
- Website
- objectivepartners.com
- Keywords
- Next Level Analytics, Predictive Modeling, Marketing Analytics, Multi Touch Attribution, Media Mix Modeling, Return on Marketing Investment, Analytics Software, Media Optimization, Multichannel Attribution, Media Budget Allocation, Cross-channel Optimization, Marketing Measurement, Media Scenario Planning.
- HQ
- Amsterdam, NH
Objective Platform Questions
Objective Platform's website is objectivepartners.com
Objective Platform's LinkedIn profile is https://nl.linkedin.com/company/objectiveplatform
Objective Platform has
59 employees.
View email and phone details for 59
employees at Objective Platform.
Objective Platform's industry is
Software Development
Objective Platform's top competitors are
Blocktech,
Storyteq,
The Hatch Firm,
Mollie,
Booking.com,
Miro,
Raptor,
Picnic Technologies,
Res.hub,
Ing Nederland.
Objective Platform's categories are Software Development
Objective Platform's founding year is 2014
