Objective Platform is a leading marketing solution that empowers marketing & media leadership to plan and buy media based on incremental impact, sales and brand KPI's. The solution is designed to deliver attribution, plan and forecast multi-channel media investments. Clients that utilize the platform are Unilever, Deutsche Telekom, Vodafone, PON Automotive and Vattenfall.

ORTEC is a consultancy firm with a strong focus on math and statistics to help optimize company processes by developing forecast models. Based on historical data the variables are found that have a significant influence on the profit of a certain process. Our team focuses on all e-commerce related challenges such as getting more profit out of your Google campaigns, analyzing the statistical value from each media channel, finding the product offering composition on your website that has the highest ROI. Adscience is a independent self-service RTB platform that gives the possibility for advertisers and agencies to manage their RTB campaigns in a user friendly way. The platform is founded by math professor Ger Koole.

The retail vertical within Yieldr focuses on developing ‘thought leadership’ in automated trading within the industry. Consulting new and existing clients in formulating the best performance display campaign targets that correspond with the internal marketing strategies.

Mobile Generation is a full service mobile marketing agency offering an integrated approach to mobile marketing, mobile business solutions and mobile advertising. I was responsible for creating business plans for new and existing relationships on their mobile strategies. These plans resulted in a advice for mobile solutions such as native or web applications for smart phones and tablets. I did this for companies such as Emesa, Tjiezi and Canon.

Videofix is a custom video solution for companies to explain their business in 60 seconds. The challenge was to build an attractive business case for creating a custom video solution which would help drive online sales. This was my first role as a full entrepreneur responsible for managing a team of designers and directors, finding new sustainable clients and reporting to my investors. In the first year I realized without any sales training a turnover of € 100K. After the first year TOHARU-Ventures decided to merge Videofix into Mobile Generation.

International mobile content provider Cliq Digital formerly known as Tri-Screen Media Group (TMG), delivers mobile entertainment, social gaming and consumer applications. I worked my way up from Creative Producer to Digital Director managing a team of 25 professionals with different skill sets. The international approach brought a exciting environment of different individuals and cultures together. Building a team and deadline driven spirit to leverage output. Reporting direct to the COO on results generated from our games and promotions.

Viacom International Media Networks formerly known as MTV Networks exploits media brands such as MTV, Nickelodeon and Comedy Central. Because of my music interest as a DJ I was hired as an intern to write and produce long and short TV formats called ‘chunks’ that highlighted a specific trend or fashion. I got to interview music artists, cover music events and concerts international and produce direct from idea to TV format.

At PPGH JWT now known as UbachsWisbrun / JWT I had my first experience in a corporate international agency environment. I joined creative teams to assist writing texts and slogans in pitches for print and tv advertisement.