Director Of Web And Marketing
Current• Directing, Copy Writing, Photography/Video Production, Asset Editing and Implementation of: - White box product photography, edited "lifestyle" photography, product packaging, social media assets, email assets, instruction manuals, product tutorial videos, short form video ads.• Develop and manage multiple Shopify websites: https://spiderholster.com + https//spidertoolholster.com > Duties include web design via the app GemPages, managing promo codes & automated discounts, installation of design apps and implementing services such as Google Analytics and USPS/UPS/FedEx shipping integrations.• Using the email platforms on MailChimp and Omnisend to create weekly email blasts and managed the performance of customer segment based email automations.• Managing various Amazon worldwide accounts including PPC advertising, legal brand registry setup, product listing setup, photo / video asset production, A+ Content design, and Brand Store design.• Developing the visual assets for and design of the packaging for both our Camera Holster & Tool Holster product lines and creating a cohesive brand presence.• Creating easy to understand gross/net income, ad spend vs ROI, and growth over time tracking excel sheets. This included Weekly / Monthly / Yearly tracking of income, cost of goods, units sold and conversion performance of all advertising events, emails, Shopify and Amazon storefronts.• Attend trade shows nationwide to promote and sell the Spider Camera Holster / Spider Tool Holster product lines to customers and follow up with brand ambassadors.• Building of company computers both physically and through drivers / software.• Acting as the admin of the company's Google Suite including duties of I.T. security and troubleshooting of company emails and shared files.