Steve Potter Email & Phone Number

Ontario, California

As HMC's Creative Director, I drive our brand's creative strategy and visual identity. I lead a team of passionate artists, designers, and photographers in conceptualizing, developing, and delivering high-impact pursuits, campaigns, and digital experiences. Creative Leadership: Provide creative direction and leadership to inspire and motivate the creative team, fostering a culture of trust, innovation, dependability, and respect. Brand Strategy: Develop and maintain a compelling… Show more As HMC's Creative Director, I drive our brand's creative strategy and visual identity. I lead a team of passionate artists, designers, and photographers in conceptualizing, developing, and delivering high-impact pursuits, campaigns, and digital experiences. Creative Leadership: Provide creative direction and leadership to inspire and motivate the creative team, fostering a culture of trust, innovation, dependability, and respect. Brand Strategy: Develop and maintain a compelling brand strategy that aligns with HMC's goals and resonates with our clients.Design Excellence: Oversee the creation of stunning and effective visual communications, ensuring they meet our brand standards and elevate HMC's image.Content Development: Collaborate with the architectural, marketing, and communication teams to produce engaging and compelling copy, messaging, and storytelling that drives brand awareness and engagement.Campaign Development: Lead ideation and execution of cross-market campaigns, ensuring consistency and a unique creative vision across all client touchpoints, including business development, project pursuits, interviews, client deliverables, and post-occupancy.Innovation: Stay in tune with industry trends and emerging technologies, integrating them into our digital experiences to maintain a fresh and competitive edge.Team Management: Mentor and manage the creative team, fostering their growth, skills, and professional development while maintaining internal/external project timelines and budgets.Grace Under Pressure: Maintain composure and sound decision-making in a high-pressure and fast-paced environment, ensuring that all projects continue to meet our high standards and deadlines.Emotional Intelligence: Foster strong empathetic relationships to build trust within project teams and with clients/stakeholders, creating a positive and collaborative work environment. Show less

Ontario, California

• Closely collaborate and communicate with project design and marketing teams in the design and development of exceptional client-focused print and digital experiences.• Cooperate effectively with design, visualization, and communication staff in the development of creative concepts for branding, visual identity, environmental graphics, and client deliverables with an emphasis on storytelling and experiential design.• Play a key role by administering all aspects of the end-to-end… Show more • Closely collaborate and communicate with project design and marketing teams in the design and development of exceptional client-focused print and digital experiences.• Cooperate effectively with design, visualization, and communication staff in the development of creative concepts for branding, visual identity, environmental graphics, and client deliverables with an emphasis on storytelling and experiential design.• Play a key role by administering all aspects of the end-to-end delivery of the creative process to ensure successful outcomes.• Engage and participate in creative briefs, spearhead the development and execution of creative concepts, identify solutions and alternatives when necessary, and present all work to internal and external client stakeholders.• Lead all elements of projects from inception to completion in an effective and top-quality manner with a focus on timely delivery.• Provide creative direction, supervision, and support to external vendors to ensure brand consistency across all materials. Show less

United States

MediaLab is an in-house creative team that supports HMC’s clients, lines of business, practices, and studios. Consisting of Communications and PR, Graphic Design, and Visualization and Photography, this centralized team exists to bring a fresh perspective to an ever-changing industry through strategic and creative capabilities including experience design, brand identity, storytelling, film and video production, imagery and animation, and more.

El Segundo, California

• Oversaw the development, implementation, and execution of strategic marketing plans to reach and attract potential customers and retain existing ones.• Supervised and directed all operations of the Marketing and Graphics team to achieve maximum operational success.• Conducted in-depth market research and analysis to identify the viability of current and existing products and services.• Provided assistance and support in the development and execution of strategies for new products… Show more • Oversaw the development, implementation, and execution of strategic marketing plans to reach and attract potential customers and retain existing ones.• Supervised and directed all operations of the Marketing and Graphics team to achieve maximum operational success.• Conducted in-depth market research and analysis to identify the viability of current and existing products and services.• Provided assistance and support in the development and execution of strategies for new products and services.• Carried out the positioning of products and services to ensure success in the marketplace.• Effectively administered the planning and execution of brand marketing, advertising, and promotion programs to increase brand awareness and value.• Obtained and shared expert market knowledge through internal and external awareness of market research and customer trends.• Presided over and monitored all non-calendar graphic design standards in marketing, branding, and promotional needs, including sales and marketing materials for all business lines, displays, corporate branding (including sub-brands), imprints and other brand extensions, online, social media, websites, catalogs, promotional items, events, signage, stationery and office collateral, advertising, and any other mediums requiring graphic design. Show less

El Segundo, California

• Orchestrated all aspects of company-wide identity development and brand management.• Served in an integral role by monitoring and supporting the design and production of all marketing collateral, including annual catalogs, displays, and presentation materials.• Carried out the delegation of workflow and certified adherence to timelines and quality standards.• Oversaw the creation and establishment of concise and understandable branding, packaging, and promotional media guidelines.

Ontario, California

• Charged with executing firm-wide brand management and administering all digital, print, and web-based collateral.• Handled the delegation and oversight of firm-wide graphic design projects and production across my operations.• Acted as the main liaison as the primary point of contact for vendors and consultants to achieve maximum success.• Operated as head of a department of five personnel, supervising and leading all activities of team members.

Ontario, California

• Functioned as Design Lead for the corporate office and provided graphics support to nine regional offices on projects, including advertisements, presentation boards, brochures, client events, and more.• Ensured strict adherence and complete compliance with all company design and quality standards as part of my duties.• Performed research and analysis into industry trends to bring new ideas and designs to the company.

Ontario, California

• Interfaced with the Art Director and Senior Graphic Designer in the provision of exceptional graphics support for multiple offices.• Entrusted with the creative freedom to lead the design and development of a wide range of materials, including postcards, advertisements, invitations, proposals, and interview presentations.• Established and cultivated close and lasting relationships and rapport with outside vendors and clients.• Administered all elements of various graphic design… Show more • Interfaced with the Art Director and Senior Graphic Designer in the provision of exceptional graphics support for multiple offices.• Entrusted with the creative freedom to lead the design and development of a wide range of materials, including postcards, advertisements, invitations, proposals, and interview presentations.• Established and cultivated close and lasting relationships and rapport with outside vendors and clients.• Administered all elements of various graphic design projects from inception to delivery in a timely manner. Show less

Pasadena, California

• Successfully executed general studio administration and a wide variety of clerical duties and functions.• Operated in a pivotal capacity by providing computer-aided drafting project support across all operations.• Provided extensive assistance and support in the design and development of presentation and trade show graphics.