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Worked with NAB to redesign the digital experiences for NabTrade on iPad and Desktop.

The Design Lead on a $250M digital transformation project at HCF. Responsibilities included:• Construction of the new Digital Guidelines and Design System• Ongoing Management and evolution of Design Systems via Abstract libraries• Providing leadership & direction for a multi-disciplinary team of designers and front end developers• Working closely with the UX team to assure consistency of brand and collaborative solutions • Building strong relationships with multi-disciplinary teams• Rapid wireframing and prototyping• Lead and participate in brainstorming activities• Advocating best UI practises across UX and Design development• Producing interactive prototypes and user testing• Overseeing implementation of design response from user feedback• Liaising and managing projects with multiple stakeholders

As the lead creative on the design of Fox Sports' new cross-platform product, my responsibilities included:• Design creative solutions for TV, desktop and mobile• Ensure design consistency across multiple formats• Provide leadership & direction for a team of designers• Work closely with the UX team to produce collaborative solutions • Rapid prototyping and iteration

A great experience working on one of Australia's most respected and trusted brands. As the lead creative on the redesign of Qantas.com and Qantas Business rewards websites, my responsibilities included:• The digital implementation of the Qantas Rebrand• Construction of the new Design System• Providing leadership & direction for a multi-disciplinary team of designers and front end developers• Working closely with the UX team to assure consistency of brand and collaborative solutions • Building strong relationships with multi-disciplinary teams• Rapid wireframing and prototyping• Lead and participate in brainstorming activities• Advocating best UI practises across UX and Design development• Producing interactive prototypes across multiple formats• Overseeing implementation of design response from user feedback• Liaising and managing projects with multiple stakeholders

Developing Design Systems to align with the re-positioning of the NRL brand online for the website redesign. Responsibilities included:• The digital implementation of the NRL Rebrand• Implementation of the new Design System• Providing leadership & direction for a multi-disciplinary team of designers• Working closely with the UX team to assure best UI practises• Rapid wireframing and prototyping• Producing interactive prototypes

Building a national design team to deliver exceptional customer experiences; Business development; Creative design services to Squiz clients across the private, public and education sectors; promotion of cross-collaboration across Design, Content, UX, and Development teams; Design employees performance management; mentoring and coaching, monthly P&L reporting, overseeing the growth of the design business nationally, implementing initiatives to meet strategic objectives for the company; best practise leadership; client liaising and project management.

At BlackCitrus I created dynamic brands for businesses, corporate rebrands, website and app designs, UI and UX creation, brand management and all advertising collateral for a large range of clients. I take ownership of all design direction across our wide range of clients, working at the crossroads of my clients needs and business objectives, whilst pushing our technological boundaries and delivering beautiful design solutions. I am also responsible for driving the creative quality of the agency, working collaboratively with clients, leading and developing junior creatives, briefing our front end developers and working with our senior producers to ensure all work is delivered on time and to perform beyond our client's expectations. I am involved through every stage of the project life-cycle, from discovery, creation, design, through to testing and implementation. I ensure all work we produce is of the highest standard, whilst studying the creative marketplace and ensuring we are ahead of our client's competition and our own.My responsibilities included:• Providing leadership & direction for a multi-disciplinary team of designers and front end developers• Lead UX creative holistic thinking across diverse clients and projects• Building strong relationships with internal teams whilst working to develop new business opportunities• Working closely with clients to identify business requirements • Lead and participate in brainstorming activities• Mentoring junior creative members• Advocating best UI practises across UX and Design development• Producing interactive prototypes across multiple formats• Keeping up to date with leading UI practises• Overseeing implementation of solutions and user / client response• Liaising with clients and project management

GA’s 12-week User Experience Design course reinforced my existing UX knowledge through hands-on project-based learning with real world clients. Taught by industry professionals, the course delivered expert, up-to-date content and direct exposure to leaders in the field from ING and Commonwealth Bank. The course provided a systematic approach to the entire UX process: user research and analysis, goals and personas, design ideation, site mapping, defence and critique, testing and iteration, deliverables and stakeholder presentations.

Developing and managing advertising campaigns for blue chip clients. I produced work for a variety of clients and industries, ranging from advertising to in-store packaging to motion pictures. Clients included Schweppes, StudioCanal, Village Roadshow, Arnott's, Wild Turkey and Village Roadshow.

My own agency in Manly provided creative design solutions to large and small business. We designed dynamic, exciting solutions over a wide range of platforms - digital rebranding, website redesigns, packaging and corporate identities and complete UX and UI digital solutions for a diverse range of clients. We worked with clients closely throughout the entire life-cycle of their project, from initial meetings, through workshops, design development to implementation and worked hard at client relationships and expectation management to create long-lasting, productive teamwork.

Working at The Nest, part of Frost* Collective, working on website designs for NSW government.

Developing UX and branding for digital clients, including web design, iOS app creation and digital marketing strategies.

I was brought in to Nomad on a freelance contract to work on a variety of digital projects, including conceptual app designs and updating UX interfaces.

A freelance contract working on a variety of Art Direction projects, including the launch of Dan Murphy's "My Dan Murphy's" loyalty card.

Design consultant for a small educational business based in Brisbane. I developed advertising strategies for publicity materials and supplied guidance for advertising to drive sales.

Developing ad campaigns for Channel 9 and other TV networks.

Creating designs from concept to artwork for the motion picture industry - ranging from poster concepts to national advertising, and creating finished artwork and high end retouching.

Creating a wide range of designs from ideation to finished artwork for the motion picture industry.

I moved to Feref to continue my work in the Film industry - creating and developing ad campaigns for the motion picture and gaming industry. A high standard of typography, retouching and creativity was required to launch nationwide campaigns for million dollar grossing films. I was also involved in the gaming industry, producing work to launch new products. I was designing all related promotional work across a wide range of platforms - clients included United International Artists and Electronic Arts.

Creative Partnership was one of the larger players in the creative film industry. I was responsible for designing and managing large scale advertising campaigns for for high profile movies that would feature nationally in film press, broadsheets and financials. I was involved in every aspect of the design process - from creating artwork, presenting to clients and developing the campaigns as they ran through their life cycle. I also created exterior signage, promotional billboard art and all associated collateral. At CP I also developed my re-touching skills, being mentored by some of the best in the business. Clients included Twentieth Century Fox and Sony.

Groupe was a music industry based design agency. A small company, I worked in partnership with the ex-Creative Director of Sony Music UK, learning an incredible amount from his industry experience and mentorship. We worked with record companies, PR agencies, recording artists and celebrated photographers to create hi-end designs for some of the largest music acts in the world, working closely with the clients to develop their brand globally. We were responsible for creating all collateral connected to the brands - posters, flyers, CD's and advertising. Clients included Kylie Minogue, Jamiroquai, Sony Music, Virgin, Independiente, Warner and EMI.

In my first professional role, I learned how to work with clients, create relationships and the standard of design that was expected and the speed at which it had to be produced. This was also a great opportunity to understand how successful design studios functioned and grew. At Redpath I was fortunate enough to be given a reasonable level of autonomy, whilst working with closely with the Creative Director and several copywriters. I developed branding and promotional material for many high profile campaigns during that time, including Edinburgh University, Gore-tex and The British Council. I was also lucky enough to be given the chance to create the identity and design for all the collateral for The Edinburgh International Festival.