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Steve Reid Email & Phone Number

Senior Experience Designer at Westpac
Location: Sydney, New South Wales, Australia 32 work roles 4 schools
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Current company
Role
Senior Experience Designer
Location
Sydney, New South Wales, Australia
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Who is Steve Reid? Overview

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Steve Reid is listed as Senior Experience Designer at Westpac, a with 15860 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Steve Reid.

Steve Reid previously worked as Senior Product Designer at Nab and Lead product designer at Zenn.Com. Steve Reid holds Bachelor Of Arts (B.A.), Graphic Design from The University Of Dundee.

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Westpac

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Profile bio

About Steve Reid

I have over 20 years of experience working in design agencies, working on a large variety of creative projects across a range of industries in London and Sydney. I was lucky enough very early in my career to be mentored by the Creative Director of Sony UK, where I developed my appreciation of European typography and the Swiss modern style. This has been a strong influence throughout all of my work ever since. I'm passionate about user-centered design that elegantly fulfills users' needs - and helps my clients develop a deeper connection with their customers. I find working in the digital space the most challenging and rewarding. To me, the best designs are those that communicate their message in a simple way, without clutter and partnered with invention and delight. I specialize in UI and UX - creating and developing exceptional digital products and experiences. I have produced creative work for many clients, including Sony Music, The British Council, Virgin, MGM, United Artists, Channel 9, McDonalds, Fox TV, Qantas, and The NRL.My passion is developing original conceptual ideas, branding, advertising, digital design and an unfailing eye for immaculate typography.After many years working with global brands, in 2022 I launched my own branding tool - Zenn Software - for entrepreneurs and small business founders. Users can easily create a beautiful, effective brand for their business - in minutes. Currently open to beta users. Please message me directly for more info.

Listed skills include Continuous Improvement, Management, Procurement, Project Planning, and 46 others.

Current workplace

Steve Reid's current company

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Westpac
Westpac
Senior Experience Designer
Sydney, NSW, AU
Website
Employees
15860
AeroLeads page
32 roles

Steve Reid work experience

A career timeline built from the work history available for this profile.

Senior Experience Designer

Sydney, Nsw, Au

Senior Product Designer

Nab

Sydney, Nsw, Au

Lead Product Designer

Sydney, New South Wales, Australia

An Ai platform for instant logo, brand and marketing creation!

Jul 2022 - Nov 2024

Digital Experience Designer

Sydney, New South Wales, Australia

Worked with NAB to redesign the digital experiences for NabTrade on iPad and Desktop.

Jul 2021 - Jul 2022

Lead Product Designer

Sydney, New South Wales, Australia

Aug 2020 - Apr 2021

Lead Product Designer

Sydney, New South Wales, Australia

Feb 2020 - Jul 2020

Lead Product Designer

Self Employed

Sydney, Australia

Aug 2019 - Feb 2020

Lead Product Designer

Sydney, Australia

The Design Lead on a $250M digital transformation project at HCF. Responsibilities included:• Construction of the new Digital Guidelines and Design System• Ongoing Management and evolution of Design Systems via Abstract libraries• Providing leadership & direction for a multi-disciplinary team of designers and front end developers• Working closely with the UX team to assure consistency of brand and collaborative solutions • Building strong relationships with multi-disciplinary teams• Rapid wireframing and prototyping• Lead and participate in brainstorming activities• Advocating best UI practises across UX and Design development• Producing interactive prototypes and user testing• Overseeing implementation of design response from user feedback• Liaising and managing projects with multiple stakeholders

Jul 2018 - Jul 2019

Lead Product Designer

Sydney, Australia

As the lead creative on the design of Fox Sports' new cross-platform product, my responsibilities included:• Design creative solutions for TV, desktop and mobile• Ensure design consistency across multiple formats• Provide leadership & direction for a team of designers• Work closely with the UX team to produce collaborative solutions • Rapid prototyping and iteration

Jan 2018 - Jun 2018

Lead Product Designer

Sydney, Australia

A great experience working on one of Australia's most respected and trusted brands. As the lead creative on the redesign of Qantas.com and Qantas Business rewards websites, my responsibilities included:• The digital implementation of the Qantas Rebrand• Construction of the new Design System• Providing leadership & direction for a multi-disciplinary team of designers and front end developers• Working closely with the UX team to assure consistency of brand and collaborative solutions • Building strong relationships with multi-disciplinary teams• Rapid wireframing and prototyping• Lead and participate in brainstorming activities• Advocating best UI practises across UX and Design development• Producing interactive prototypes across multiple formats• Overseeing implementation of design response from user feedback• Liaising and managing projects with multiple stakeholders

Apr 2017 - Jan 2018

Lead Product Designer

Sydney, Australia

Developing Design Systems to align with the re-positioning of the NRL brand online for the website redesign. Responsibilities included:• The digital implementation of the NRL Rebrand• Implementation of the new Design System• Providing leadership & direction for a multi-disciplinary team of designers• Working closely with the UX team to assure best UI practises• Rapid wireframing and prototyping• Producing interactive prototypes

Feb 2017 - Mar 2017

National Creative Director

Sydney, Australia

Building a national design team to deliver exceptional customer experiences; Business development; Creative design services to Squiz clients across the private, public and education sectors; promotion of cross-collaboration across Design, Content, UX, and Development teams; Design employees performance management; mentoring and coaching, monthly P&L reporting, overseeing the growth of the design business nationally, implementing initiatives to meet strategic objectives for the company; best practise leadership; client liaising and project management.

May 2015 - Jun 2016

Creative Director

Blackcitrus

Sydney, Australia

At BlackCitrus I created dynamic brands for businesses, corporate rebrands, website and app designs, UI and UX creation, brand management and all advertising collateral for a large range of clients. I take ownership of all design direction across our wide range of clients, working at the crossroads of my clients needs and business objectives, whilst pushing our technological boundaries and delivering beautiful design solutions. I am also responsible for driving the creative quality of the agency, working collaboratively with clients, leading and developing junior creatives, briefing our front end developers and working with our senior producers to ensure all work is delivered on time and to perform beyond our client's expectations. I am involved through every stage of the project life-cycle, from discovery, creation, design, through to testing and implementation. I ensure all work we produce is of the highest standard, whilst studying the creative marketplace and ensuring we are ahead of our client's competition and our own.My responsibilities included:• Providing leadership & direction for a multi-disciplinary team of designers and front end developers• Lead UX creative holistic thinking across diverse clients and projects• Building strong relationships with internal teams whilst working to develop new business opportunities• Working closely with clients to identify business requirements • Lead and participate in brainstorming activities• Mentoring junior creative members• Advocating best UI practises across UX and Design development• Producing interactive prototypes across multiple formats• Keeping up to date with leading UI practises• Overseeing implementation of solutions and user / client response• Liaising with clients and project management

Feb 2014 - Apr 2015

User Experience Design

Sydney, Australia

GA’s 12-week User Experience Design course reinforced my existing UX knowledge through hands-on project-based learning with real world clients. Taught by industry professionals, the course delivered expert, up-to-date content and direct exposure to leaders in the field from ING and Commonwealth Bank. The course provided a systematic approach to the entire UX process: user research and analysis, goals and personas, design ideation, site mapping, defence and critique, testing and iteration, deliverables and stakeholder presentations.

Jan 2014 - Mar 2014

Art Director

Digart

Brookvale, Sydney

Developing and managing advertising campaigns for blue chip clients. I produced work for a variety of clients and industries, ranging from advertising to in-store packaging to motion pictures. Clients included Schweppes, StudioCanal, Village Roadshow, Arnott's, Wild Turkey and Village Roadshow.

Jul 2013 - Feb 2014

Creative Director

Australian Design Agency

Manly Sydney

My own agency in Manly provided creative design solutions to large and small business. We designed dynamic, exciting solutions over a wide range of platforms - digital rebranding, website redesigns, packaging and corporate identities and complete UX and UI digital solutions for a diverse range of clients. We worked with clients closely throughout the entire life-cycle of their project, from initial meetings, through workshops, design development to implementation and worked hard at client relationships and expectation management to create long-lasting, productive teamwork.

Jun 2009 - Feb 2014

Art Director

Sydney, Australia

Working at The Nest, part of Frost* Collective, working on website designs for NSW government.

May 2013 - Jul 2013

Creative Director

Metis Lab

Manly, Sydney

Developing UX and branding for digital clients, including web design, iOS app creation and digital marketing strategies.

Feb 2013 - May 2013

Art Director

Sydney, Australia

I was brought in to Nomad on a freelance contract to work on a variety of digital projects, including conceptual app designs and updating UX interfaces.

Jan 2013 - Feb 2013

Art Director

Sydney

A freelance contract working on a variety of Art Direction projects, including the launch of Dan Murphy's "My Dan Murphy's" loyalty card.

Nov 2012 - Dec 2012

Marketing Consultant

Brisbane, Australia

Design consultant for a small educational business based in Brisbane. I developed advertising strategies for publicity materials and supplied guidance for advertising to drive sales.

Aug 2010 - Sep 2012

Senior Designer

One For All

Sydney, Australia

Developing ad campaigns for Channel 9 and other TV networks.

Jan 2007 - Jun 2007

Senior Designer

Empire Design Agency

London, United Kingdom

Creating designs from concept to artwork for the motion picture industry - ranging from poster concepts to national advertising, and creating finished artwork and high end retouching.

Mar 2005 - Nov 2006

Middleweight Designer

Agi Tm

Sydney, Australia

Creating a wide range of designs from ideation to finished artwork for the motion picture industry.

Jun 2004 - Nov 2004

Graphic Designer

London, United Kingdom

I moved to Feref to continue my work in the Film industry - creating and developing ad campaigns for the motion picture and gaming industry. A high standard of typography, retouching and creativity was required to launch nationwide campaigns for million dollar grossing films. I was also involved in the gaming industry, producing work to launch new products. I was designing all related promotional work across a wide range of platforms - clients included United International Artists and Electronic Arts.

Feb 2002 - Jul 2003

Graphic Designer

London, United Kingdom

Creative Partnership was one of the larger players in the creative film industry. I was responsible for designing and managing large scale advertising campaigns for for high profile movies that would feature nationally in film press, broadsheets and financials. I was involved in every aspect of the design process - from creating artwork, presenting to clients and developing the campaigns as they ran through their life cycle. I also created exterior signage, promotional billboard art and all associated collateral. At CP I also developed my re-touching skills, being mentored by some of the best in the business. Clients included Twentieth Century Fox and Sony.

Jul 2001 - Sep 2002

Graphic Designer

Groupe

London

Groupe was a music industry based design agency. A small company, I worked in partnership with the ex-Creative Director of Sony Music UK, learning an incredible amount from his industry experience and mentorship. We worked with record companies, PR agencies, recording artists and celebrated photographers to create hi-end designs for some of the largest music acts in the world, working closely with the clients to develop their brand globally. We were responsible for creating all collateral connected to the brands - posters, flyers, CD's and advertising. Clients included Kylie Minogue, Jamiroquai, Sony Music, Virgin, Independiente, Warner and EMI.

Jul 1999 - Jul 2001

Junior Designer

Edinburgh, United Kingdom

In my first professional role, I learned how to work with clients, create relationships and the standard of design that was expected and the speed at which it had to be produced. This was also a great opportunity to understand how successful design studios functioned and grew. At Redpath I was fortunate enough to be given a reasonable level of autonomy, whilst working with closely with the Creative Director and several copywriters. I developed branding and promotional material for many high profile campaigns during that time, including Edinburgh University, Gore-tex and The British Council. I was also lucky enough to be given the chance to create the identity and design for all the collateral for The Edinburgh International Festival.

Jun 1998 - Aug 1999
Team & coworkers

Colleagues at Westpac

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4 education records

Steve Reid education

Ux Course, General Assembly User Experience Design

GA’s 12-week User Experience Design course reinforced my existing UX knowledge through hands-on project-based learning with real world.

Diploma In Design, Graphic Design

Graham St College, Dundee Scotland

Diploma in Design

National Certificate In Design, Graphic Design

Graham Street College Of Design
FAQ

Frequently asked questions about Steve Reid

Quick answers generated from the profile data available on this page.

What company does Steve Reid work for?

Steve Reid works for Westpac.

What is Steve Reid's role at Westpac?

Steve Reid is listed as Senior Experience Designer at Westpac.

Where is Steve Reid based?

Steve Reid is based in Sydney, New South Wales, Australia while working with Westpac.

What companies has Steve Reid worked for?

Steve Reid has worked for Westpac, Nab, Zenn.Com, Accenture, and Design Farm Collective.

Who are Steve Reid's colleagues at Westpac?

Steve Reid's colleagues at Westpac include Callum Sinclair, Shristi Prasad - C. Dec., Heather Mckeand, Enzo Crisante, and Julie Winters.

How can I contact Steve Reid?

You can use AeroLeads to view verified contact signals for Steve Reid at Westpac, including work email, phone, and LinkedIn data when available.

What schools did Steve Reid attend?

Steve Reid holds Bachelor Of Arts (B.A.), Graphic Design from The University Of Dundee.

What skills is Steve Reid known for?

Steve Reid is listed with skills including Continuous Improvement, Management, Procurement, Project Planning, Manufacturing, Six Sigma, Safety Management Systems, and Risk Assessment.

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