Steven Hansen Email & Phone Number

Salzburg, Austria

Salzburg, Austria

Innsbruck, Tyrol, Austria

My key responsibilities included:Implement digital marketing campaigns, promotions and strategies to drive online sales and raise brand awareness.Liaise with the Paid Media Team, Social Media Partners and SEM agency on developing and implementing new tools, features, strategies and campaigns.Collaborate with Brand Marketing on delivering a strong brand experience on paid social and display.Plan and evaluate paid social and display campaigns. Including ownership of respective budgets.Monitor and evaluate performance of all paid media campaigns and assess against goals.Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.

Switzerland

Strategic, operation and administrative management of SCOTT Sports, its brands and subsidiaries social media channels.My key responsibilities included:Social media channel creation and administration (e.g. accurate information, brand identity and user rights management)Reporting and analysis of social media KPIs.Execution of social media plans to increase social media impact.Coordination with marketing project managers on social media publication stream and campaign activations.Social media advertisement consulting and reporting.Formulating and implementing social media advertising strategies and campaigns.Collaborating with e-commerce marketing to leverage social channels for e-commerce objectives.Overseeing community management efforts.Key admin for SCOTT’s social media management software.Internal consultant for SCOTT’s international and local marketing teams, advising them on social media skills and best practices.Researching social media trends and benchmarking.