Concurrence enables marketers to deliver actionable campaign insights. We offer a simple and powerful framework for campaign evaluation that is comprehensive and customizable. Get the insights you need to optimize your campaign across ad creative, channel dynamics, and spend efficiency.

Developed and managed a global, cross-functional data team of 25. This team of analysts and engineers built dbt models and Tableau dashboards, designed a data lakehouse, and deployed thousands of machine learning models. The core of the team started at Communicus and was key to the sale of Communicus to MarketCast.• Led data product development for two major products, leading to $15M in new recurring revenue.• Directed analyses for Fortune 500 companies, including Google, HP… Show more Developed and managed a global, cross-functional data team of 25. This team of analysts and engineers built dbt models and Tableau dashboards, designed a data lakehouse, and deployed thousands of machine learning models. The core of the team started at Communicus and was key to the sale of Communicus to MarketCast.• Led data product development for two major products, leading to $15M in new recurring revenue.• Directed analyses for Fortune 500 companies, including Google, HP, Microsoft, Toyota, and Amazon. • Produced an ad campaign analytics platform with 6,000+ logistic and quantile regression models using R Shiny to benchmark campaign performance for $2B+ in advertising spending.• Automated processes using Python, R, and bash, reducing operations labor costs by 25% in 2023.• Ran business-critical cross-functional projects across Product, Engineering, and Client Service. Show less

Served on Executive Leadership Team, leading the company through 100% YoY growth and acquisition by MarketCast.• Architected a data platform built on SQL Server, SSIS, and Tableau, automated with PowerShell. Cumulatively saved tens of thousands of hours across data prep, analytics, and reporting.• Increased employee retention by 30% across the organization by leading a company culture revamp.• Optimized SQL data warehouse, speeding up ETL by 10-100x, building new data models… Show more Served on Executive Leadership Team, leading the company through 100% YoY growth and acquisition by MarketCast.• Architected a data platform built on SQL Server, SSIS, and Tableau, automated with PowerShell. Cumulatively saved tens of thousands of hours across data prep, analytics, and reporting.• Increased employee retention by 30% across the organization by leading a company culture revamp.• Optimized SQL data warehouse, speeding up ETL by 10-100x, building new data models, and improving ad hoc query performance.• Introduced propensity score matching to improve Diff-in-Diff analysis and save $500k/year in sampling costs.• Automated data quality procedures using SQL, Excel (VBA), and Python, decreasing report errors by 90%. Show less

Led a team of 5 data professionals, preparing the organization for data and digital transformation projects in 2015. • Streamlined sentiment and topic encoding using base R and data.table, saving 80% effort and improving accuracy.• Migrated manual Excel charting to automated R charting using ggplot2, creating new capabilities and a consistent look-and-feel.• Trained colleagues in SQL and R, enabling the company to capitalize on new database infrastructure.