Concurrence

With our unique framework, Concurrence enables marketers to deliver actionable campaign insights. Unlike traditional methodologies, Concurrence provides a holistic view of your campaign’s cohesion, amplification, and effectiveness. All while still providing detailed analysis at the individual ad level. You’ll get the insights you need to optimize your campaign by uncovering opportunities with ad creative, channel dynamics, and spend efficiency. The Concurrence framework is powered by two distinctive features that avoid the pitfalls of traditional ad trackers, lift studies, attribution, and mix modeling: 1. Longitudinal Design: Our proven approach isolates the true impact of advertising by interviewing the same consumers before and after your campaign has aired. This method adjusts for pre-existing bias and doesn’t depend on speculative models. 2. Recall Methodology: We use creative memory cues to test for long-term ad memorability. This allows us to robustly measure your creative across any channel without relying on fragmented exposure tracking. This simple yet powerful framework is incredibly flexible, enabling us to meet your unique advertising research needs. Ready for elevated campaign measurement? Let's talk.