A seasoned Digital Strategist and Marketing Analyst with 8+ years of experience, I specialize in driving results for world-class brands by optimizing web experiences, leveraging cutting-edge analytics tools, and using data to shape strategy. My expertise spans marketing analytics, conversion rate optimization, SEO, data visualization, and digital campaign strategy.At present, I contribute to shaping REI's strategic decision-making by leveraging advanced SQL data analysis and visualization in my role as a Performance Marketing Analyst. Previously, as the Director of Analytics & SEO at Gravitate, I led the growth of the marketing department and implemented successful SEO & CRO campaigns for high-volume eCommerce stores and fast growing B2B start-ups.My professional journey has endowed me with valuable insights across the spectrum, from bootstrap startups to billion-dollar brands. University of Oregon alumni, I'm a chronic optimist and a lifetime learner. Beyond the professional sphere, I engage with Vancouver's local tech community through the VanTechy Meetup group, and I channel my creativity through filmmaking.Open to collaborations, new challenges, ping-pong matches, and coffee conversations. Always eager to connect with like-minded professionals.
Listed skills include Customer Service, Sales, Teamwork, Leadership, and 14 others.