Steven Horowitz Email & Phone Number

Provides strategic direction for the sales at 33 properties (Theatres)and fulfillment departments. Implements sales and marketing strategies and tactics for company products and services to grow existing sales and develop new business. • Develops and executes strategic sales and marketing plan to achieve sales targets and expand client base.• Establishes sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products.• Oversees a $20 million department for the sale of in-theatre group rentals, ecommerce products, studio sponsorships, advertising space, and ancillary in-theatre revenue streams.• Responsible for revenues for 33 Properties. Provide monthly sales reports for C-Suite leadership.• Establishes sales packages, pricing and promotional offerings and monitors daily, weekly and monthly sales quotas and goals.• Collaborates with all departments to develop and implement outbound/inbound sales campaigns and strategies.• Manages key client relationships and develops new business relationships. • Monitors daily work flow and call logs and makes and/or recommends and implements process improvements as needed. • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.• Provides department reporting and presentations on strategy, performance and opportunities.• Provides leadership to the sales team in the areas of selection, training sales effectiveness, scripting, operations, team development, and performance management.• Actively motivates sales and fulfillment teams to encourage and maintain overall high-level morale for the team and individuals on the sales team.• Develops and implements departmental policies, standards and practices.• Evaluates technologies and applications that will increase sales and efficiencies • Create, Review and Approve all department operating budgets

Phoenix, Arizona Area

• Directed and Developed strategic sales and marketing plans and initiatives to include, but not limited to, interacting with clients and the media, directing solicitation efforts, securing business, operating information management systems, preparing and presenting statistical and performance reports, multi million dollar contract negotiations• Partner with Revenue Management team to include determining sales pricing strategies, developing rates, establishing group thresholds, determining space utilization policies, deploying competitive data strategies, conducting demand analysis and marketing mix • Monitor and Develop team member performance to include providing supervision and professional development, scheduling, conducting counseling and evaluations, delivering recognition and reward programs, C-level contract negotiations• Utilize and apply current technology and systems effectively• Recruit, interview and train team members• Re-established awareness of Resort with internal and external sales distribution channels• Responsible for leading the team to secure over $26 Million in booked current and future room revenue and over 115,000 roomnights annually• Increased 2015 RevPar by 8.3% vs previous years declines• Elevated ADR growth of 13.5% year over year• Exceeded team revenue goals by 7% to over $26 million, 115,000 Room nights

A $450M, 497 room luxury resort newly opened on the Salt River-Pima Maricopa Native American Community in Scottsdale, Arizona. Featuring over 100,000 square feet of meeting and event space, an Entertainment Showroom, Talking Stick Golf Club, 14,000 square foot spa, 8 Restaurants and 10 Lounges. This is the first venture into the resort market for this Tribal Community.Director of Sales/Resort Marketing Responsible for assembling tenured world class Sales, PBX, Reservations, Revenue Management, Conference Services, Valet, Transportation and Catering Sales Management teams, developing marketing and business plans, securing advance group, convention, and catering bookings, establishing resort within local business community, and contributing to a public relations plan for both the national and leisure markets. Responsible for working within established pre-opening budgets and meeting with ownership and Tribal teams.• Recruited and Lead a senior and mid level, pre-opening Sales, Conference Services, and Catering team of 14 managers and four support staff. Team is charged with securing advance roomnight bookings, catering events and servicing groups• Developed a sales and marketing plan to build awareness and drive revenue from both group and leisure markets. Working within a pre-established budget, the plan ensures prominent placement in top trade and retail publications and broad reach through a variety of eCommerce channels and direct mail• Created the creative and branding platform for the Resort with participation from all stakeholders including ownership, tribal and internal teams, and customers. This included collateral, events, promotions, and campaigns to create and maintain resort exposure• Established awareness of Resort with internal and external sales distribution channels• Responsible for working within a multimillion-dollar sales and marketing operating budget

Houston, Texas Area

• Recruited, trained and re-trained a team of 7 managers and 2 support staff. Created and sustained a work environment that focused on fair and equitable treatment and associate satisfaction to enable business success• Developed a trusting and respectful business partnership with property ownership group by continuous open communication• Designed all marketing materials for each business critical segment including group, leisure, and wholesale• Focused on building top line revenue by developing a sales strategy that utilizes on-property and off-property sales channels to deliver results. Worked with operations department heads to ensure departmental sales and marketing strategies are aligned with each hotel’s overall plan. Proactively positioned and marketed the property; managed the marketing budget to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet property objectives• Collaborated with Revenue Management to ensure proper pricing, appropriate transient and group mix and implementation of sales strategy. Addressed market fluctuations and economic conditions by partnering with Revenue Management to change sales strategy as appropriate for each hotel• Ensured sales process met or exceeded guest needs. Identified and addressed guest satisfaction issues to improve results, create customer loyalty and increase market share • Partnered with local attractions and venues to provide value add opportunities for leisure and group customers

Phoenix, Arizona Area

Marriott's Camelback Inn, Mountain Shadows Resort, Renaissance Scottsdale, Scottsdale Marriott at McDowell Mountain:• Developed and lead a team of 13 sales professionals• Assisted in development of presentations for owner meetings• Successfully sold for the revenue needs of each resort, according to the profile segment.• Ensured costs were maintained within a $1.9M operation budget for the four participating properties• Responsible for assisting in maintaining working relationships with four separate ownership groups• Consistently evaluated sales deployment to ensure maximum revenues• Created a new lead generating solicitation position to support the sales team

Phoenix, Arizona Area

Marriott's Camelback Inn, Mountain Shadows Resort, Renaissance Scottsdale, Scottsdale Marriott at McDowell Mountain:• Successfully managed sales efforts for four resorts with differing priorities and objectives• Maintained an aggressive travel and trade show schedule in key markets• Developed and implemented a strategy to drive additional roomnights from critical intermediary market• Mentored, motivated and coached team of 13 sales managers• Directed the day to day sales efforts and management of sales office• Worked with Revenue Management in determining and implementing the Group Business Evaluation Manager position• Established annual goals for sales team

Multiple Locations

Began career with Marriott International in the Front Office, Housekeeping, and other operational areas. Promoted into multiple sales management roles.

Bs, Hotel, Restaurant & Institutional Management

Certificate Program, Marketing Strategy For Business Leaders