Balancing dual roles of leading the establishment and growth of a SaaS based startup while also serving as VP of Marketing for a mature organization. Responsible for overall strategy and operations for Smart Touch Energy including, product development, digital marketing, advertising, technical direction, and strategic planning. As VP of Marketing for the parent company, responsible for leading the transformation of a mature 90-year-old company beholden to traditional marketing tactics, to adopt an agile, integrated, “digital-first” marketing strategy, where decisions are made based on both data and a relentless focus on the customer experience.

Directed all aspects of technology management, support, and development large regional energy supplier. Led transformation of a technology team viewed internally as a liability to one viewed as one of the greatest assets. Recruited customer-focused, innovative, dedicated team members and developed solutions which improved company operation, improved the buying experience for our customers, and improved visibility into efficiency, profitability, and customer attrition. Changed the perception of the technology team which strengthened organizational culture and morale.

Managed technical sales and technical implementation teams for Siemens Identity and Access Management solutions. Responsible for managing all interactions within a complex sales and delivery organization.

Lead engineer delivering sales support for corporation’s government sales force. Managed all pre-sales architecture and integration of solutions based on company’s Smart Card, IAM, and Single Sign On products.