Stephen K. Email & Phone Number

United States

New York City Metropolitan Area

New York, New York, United States

Create lesson plans for Business & Communications students at the Fashion Institute of Technology in the heart of Manhattan in New York. As a Marketing Professor specializing in Direct & Interactive Marketing techniques, I teach students in testing, measuring and analyzing customers and campaigns. Using Math and Metrics (such as Chi-squares, conversion rates, break-even and lift calculations) to identify the top and best target markets and determine CPI, CPR, CPV, GRPs, MER, ROI, CPM, PRM, GMS, GDP and CLTV. Also, exemplify how to use certain avenues and vehicles (like print, TV, radio, digital video, mobile, test, telephone, email, and various forms of social media (Facebook, LinkedIn, Twitter, YouTube) to obtain desired results. Although I currently focus on the inclusion of scanner technology, I also include sensor tech, which is becoming rapidly more prominent in the higher end tech. Bringing my experience as a Publisher, Software and Programming Educator to the future of tomorrow's global commerce system, as well.

New York City Metropolitan Area

As a CPD client, took on Graphic Design Services for Lincoln, Cadillac, Honda, etc; Creative Consultant for AOL and Coca Cola projects; created marketing materials, print ad campaigns, PowerPoint presentations for national audiences; TV ad storyboards, children's characters, children's product designs and marketing materials for confidential clients; ticket seating chart and floor-plan modifications for Meadowlands arena; addition of Trump name to court floor ads; service brochures and corporate ID for specialized media buying and guerilla marketing divisions / Mediaedge:CIA.

Greater New York City Area

Teacher and Lesson Developer for adult education students. Taught Public Speaking for Business, Human Relations in the Workplace, Algebra, English Composition, Computer Software (MS Office Suite 2010), reviews in Chemistry, Physics and Biologyand hired after hours to tutor Wonderlic programs. Mentored students in Talent Shows and created weekly Flea Markets while empowering students during the instruction of creative concepts, costing, kiosk construction, graphic designing of advertisements, publicity and sales. Promoted to Student Advocate with a success rate of 97% retention.

New York City Metropolitan Area

Confidential, NDA signed.

New York City Metropolitan Area

Melville, L.I.

Created ad pages and editorial copy for print and/or web publications produced by Newsday Media Group. Awarded with notable recognition from mangers in several different departments including editorial, advertising, promotions and design. Extra duties included training new hires and temps in systems management, production procedures, scanning theory and several software programs typically used in print and web publishing; selected as weekend lead in production department; special reporting on procedural solutions to modify problems in functionality requested by director of communications; coordinated FPNY contest entries to receive the highest number achieved by any publishing house in the state. Resumed position as Senior Artist in the Pre-Press Services Department after functioning as multiple-award winning borough-wide Major Accounts Marketing Consultant. Analyzed niche markets, studied individual cases and locations to overcome situational problems in business growth; also, used client budgets to create advertisements for print and web ads, and direct-mail marketing campaigns. If client was open to promototional ideas, proposed enought to give options that client was comfortable implementing, usually with little cost and great success.

As an Account Executive, I used the skills I learned while pursuing obtaining a fantastic education in Marketing Communications. I also brought aggressive yet amicable tactics used to win a National 1st Place American Marketing Association award to the conference table. Moving up in territories and status, my specialty became new client acquisition during the beginning of a recession. Part of my daily agenda included the structuring and implementation of annual marketing and media plans on a weekly and monthly basis. I was creative in presenting new promotions tailored to the needs of specific clients which worked in conjunction with print, web and direct marketing campaigns. Awards for most new accounts, most over-budget, and given dozens of referral letters from clients. I am proud to have an established advertiser base eager to continue working with me in almost any endeavor or publication.

New York City Metropolitan Area

A CPD client, I made art corrections and adjustments in design to end-cap assembly instructions for each display unique to Toys R Us, Target, Wal-Mart, K-Mart, Caldor, Circuit City and Best Buy. Projects were almost always Toys (Mattel Barbie, Fisher Price (various) Musical Instruments and Little People.

United States

A top CPD client, U Name It hired annual coverage for a Brazilian client. Lusus Magazine. Investigative Reporter on new technology worked directly with Publisher Christina Silva. Journalist/Assistant Editor who wrote articles for translation by Teresa Allencar for Brazilian magazine. Collaborated with Mattel alum Christiano Silva on articles relating to new toys. Toy artilce credits as Assistant Editor. Main areas covered: toys, games, digital games, intercative and immersion experiences. Psychic advancements in science and technology, military achievements. Issued press passes to cover emerging technologies during annual SIGGRAPH events. Sent each year to interview senior personnel of major post production houses such as Disney, Digital Domain, Industrial Light and Magic, Blue Sky, BuzzFx, Sony, Dreamworks, Warner Bros. and Mainframe, as well as software makers of Maya, SoftImage, Lightwave, Flash, Quark, Corel, Wacom, MicroSift, Adobe, Bryce, Toon Boom and Poser. Paid for published articles: interviews with AOL Design Director/Virginia; Walt Disney VP Communications/Aneheim; Human Resources Director Pixar; Chief Creative Officer/BuzzFx/Canada; and AnimACTION owners/L.A.

Illustrator and humorist, created cartoons to be seen on over 7,000 theater screens.

Tutored math basics through to Calculus and reviewed science areas of Physics, Chemistry and Biology. Held 3 full classes (25+) per week reviewing entire Chemistry text. Awarded for special efforts from Albany, transferred into Computer Sciences tutoring Basic, Fortran, Cobol and Pascal programming languages to IT students.

Associate’S Degree, Marketing Communications

Activities and Societies: CGI, Advertising, Marketing, Media, Design As a student obtaining two degrees, I worked hard to compete in areas.

1St Place Pm, Regional Leadership Competition

Activities and Societies: Leadership In a Leadership competition, I led my team of 5 to a well-earned win in two of three categories.

Associate’S Degree, Advertising Design

Activities and Societies: CGI, Advertising, Marketing, Media, Design

Education record

Masters

Education record

Activities and Societies: Leadership Competition Published primary research in Anthropology. Presented as a scientist at an international.