Steven Henson

Steven Henson Email and Phone Number

Performance Digital Marketer @ Digitas North America
boston, massachusetts, united states
Steven Henson's Location
Chicago, Illinois, United States, United States
About Steven Henson

Ambitious, driven individual working in the digital media and advertising sector.

Steven Henson's Current Company Details
Digitas North America

Digitas North America

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Performance Digital Marketer
boston, massachusetts, united states
Website:
digitas.com
Employees:
2135
Steven Henson Work Experience Details
  • Digitas North America
    Vice President Director, Media Investment
    Digitas North America Nov 2024 - Present
    Chicago, Illinois, United States
  • Openmind
    Director Of Digital Media
    Openmind Dec 2022 - Aug 2024
    Chicago, Illinois, United States
    Nestle CPG & Pearson Education Account- Performance MarketingDeveloped and executed programmatic digital strategies for Education and CPG clients across B2C & B2B, & commerce retail across Trade Desk, DV360, Amazon, & Walmart Connect DSP’sManaged team of 8 executing omnichannel full funnel lead gen focused performance marketing (display, video, ctv, audio, YouTube)
  • Omd Usa
    Associate Director, Digital Activation
    Omd Usa Jan 2021 - Dec 2022
    Chicago, Illinois, United States
    US Army Account-Performance MarketingDeveloped and activated programmatic digital strategies for US Army national account across DV360 DSPManaged team of 10 executing omnichannel full funnel lead gen focused performance marketing (display, video, ctv, audio, YouTube)Spearheaded programmatic media planning, execution, & optimization of digital campaigns
  • Natural Elements Photography
    Social Media Marketing Manager
    Natural Elements Photography Apr 2020 - Mar 2022
    New York, New York, United States
    Performance MarketingPaid social media lead generation performance marketing B2C execution across Facebook, Instagram, & TikTokInclusive of campaign strategy (creative testing, ad copy, SEO) platform setup & execution, analytics/reportingDrove a 175% YoY increase in revenue & a $3 ROAS
  • Taboola
    Senior Media Account Manager
    Taboola Apr 2020 - Jan 2021
    New York City Metropolitan Area
    Finance & Real Estate AccountsProgrammatic managed service activation across video & display via native publisher platformInclusive of campaign strategy, setup, optimization, reporting/analyticsCultivated and grew client relationships with key stakeholdersAssisted in driving an 37% decrease in CPA for an enterprise insurance agency which drove incremental budget
  • Ogury
    Account Manager
    Ogury Jan 2019 - Mar 2020
    Chicago, Illinois
    Covid LayoffProgrammatic managed service activation through In-app advertising campaigns with heavy focus on shopper marketing and CPGManaged media budget and delivery across multiple campaigns and clientsSecured over $400,000 in incremental revenue for the 2019 fiscal year
  • Spark Foundry
    Associate Video Investment
    Spark Foundry Aug 2017 - Jan 2019
    Chicago, Illinois
    Starbucks & Ally Bank AccountsActivation across cable, broadcast, & digital olv planning and buying Worked in tandem with a team of 3 in assisting to drive brand awareness across digital and linear propertiesOversight of budgeting and billing Post buy analysis
  • Spark Foundry
    Paid Search Analyst
    Spark Foundry Jun 2016 - Aug 2017
    Chicago, Illinois
    KFC AccountDaily budget trackingClient reporting and draft billingUse of bid and analytic platforms including Double Click, Prisma, MarinImplementation of keyword and ad copy buildsOptimization quality assurance
  • American Medical Association
    Fundraising Intern
    American Medical Association Sep 2014 - Jan 2015
    Greater Chicago Area
    Developed and executed a repeatable development process that included concept discovery, concept testing, design thinking and product documentation Provided organizational support for ongoing projects and initiatives within the fundraising departmentResearched medical and ethical issues and compiled data to be presented to board of directorsWorked closely with all members of the team to provide a focal point for advocacy and to enhance two-way communication and collaboration with healthcare professionals and patient groups about healthcare practicesRaised $45,000 from donors through client/donor relations

Steven Henson Education Details

Frequently Asked Questions about Steven Henson

What company does Steven Henson work for?

Steven Henson works for Digitas North America

What is Steven Henson's role at the current company?

Steven Henson's current role is Performance Digital Marketer.

What schools did Steven Henson attend?

Steven Henson attended Depaul University.

Who are Steven Henson's colleagues?

Steven Henson's colleagues are Elissa Brown, Ashley Postiff, Nicole Frazier, Maria Lisa, Erin Murphy, Salma Young, Henry Mcdonough.

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