Steven Henson Email and Phone Number

Nestle CPG & Pearson Education Account- Performance MarketingDeveloped and executed programmatic digital strategies for Education and CPG clients across B2C & B2B, & commerce retail across Trade Desk, DV360, Amazon, & Walmart Connect DSP’sManaged team of 8 executing omnichannel full funnel lead gen focused performance marketing (display, video, ctv, audio, YouTube)

US Army Account-Performance MarketingDeveloped and activated programmatic digital strategies for US Army national account across DV360 DSPManaged team of 10 executing omnichannel full funnel lead gen focused performance marketing (display, video, ctv, audio, YouTube)Spearheaded programmatic media planning, execution, & optimization of digital campaigns

Performance MarketingPaid social media lead generation performance marketing B2C execution across Facebook, Instagram, & TikTokInclusive of campaign strategy (creative testing, ad copy, SEO) platform setup & execution, analytics/reportingDrove a 175% YoY increase in revenue & a $3 ROAS

Finance & Real Estate AccountsProgrammatic managed service activation across video & display via native publisher platformInclusive of campaign strategy, setup, optimization, reporting/analyticsCultivated and grew client relationships with key stakeholdersAssisted in driving an 37% decrease in CPA for an enterprise insurance agency which drove incremental budget

Covid LayoffProgrammatic managed service activation through In-app advertising campaigns with heavy focus on shopper marketing and CPGManaged media budget and delivery across multiple campaigns and clientsSecured over $400,000 in incremental revenue for the 2019 fiscal year

Starbucks & Ally Bank AccountsActivation across cable, broadcast, & digital olv planning and buying Worked in tandem with a team of 3 in assisting to drive brand awareness across digital and linear propertiesOversight of budgeting and billing Post buy analysis

KFC AccountDaily budget trackingClient reporting and draft billingUse of bid and analytic platforms including Double Click, Prisma, MarinImplementation of keyword and ad copy buildsOptimization quality assurance

Developed and executed a repeatable development process that included concept discovery, concept testing, design thinking and product documentation Provided organizational support for ongoing projects and initiatives within the fundraising departmentResearched medical and ethical issues and compiled data to be presented to board of directorsWorked closely with all members of the team to provide a focal point for advocacy and to enhance two-way communication and collaboration with healthcare professionals and patient groups about healthcare practicesRaised $45,000 from donors through client/donor relations