Steven Miller Email & Phone Number

United States

Madison, Wisconsin Area

I currently work as one half of a two-person show on the marketing team here at EnsoData. My role still includes the content creation, public relations, and digital marketing work outlined in the Marketing Manager role below. So, instead, here are a few highlights from 2024: 1. Numerous contributions to the 2024 FDA Clearance of EnsoSleep PPG. Working closely with our CRO throughout the holidays to make the end of year deadline, I had a direct hand in crafting the language in the submission documentation and created accompanying waveform graphics to highlight software features. The work earned me a “Siggy” award, (very prestigious internal award). 2. After parting ways with an expensive PR agency, I took on the load of the agency, collaborating with team members to announce a new FDA clearance, securing a dozen earned media placements, more than any release in the previous four years. 3. Total LinkedIn audience growth is up ~80% YOY, clocking in at over 5,300 followers. We also launched a LinkedIn newsletter, which has over 1,000 subscribers in just the first year. By the Numbers (updated in March 2024):1. Email Marketing: Bi-monthly e-newsletter up to over 9,000 opted-in sleep professionals, up from 6,400 in November 2021. 2. Social Media: total audience members up to 6,112, up from 2,940 in November 2021. Largely on LinkedIn, with more than 5,300 on the platform, up 1,500 YOY from 2023 to 2024.3. Content Creation: The content log (case studies, ebooks, white papers, blogs, webinars, sleep stories, video testimonials, infographics, press coverage is now 285+ items deep.

Madison, Wisconsin Area

I started with EnsoData shortly after the Covid pandemic began, and I've loved my ride with the team. I started as the Marketing Manager, with the following primary areas of focus: 1. Content Creation: create marketing materials and content including: case studies, eBooks, white papers, performance documents, blogs, emails, newsletters, website updates, webinars, videos, internal process documentation, infographics, and essentially, any other assets.2. Public Relations: draft press releases, talking points and pitch lists, pitch journalists and media outlets, coordinating with the media, provide staff with media training sessions, and follow up to secure earned coverage3. Digital Advertising: write copy and create designs for print and digital ads in trade media outlets, on social media platforms, and on Google ads, and provide PPC ad spend analysis for both Google and social media ad campaignsHighlights by the Numbers: 1. Email Marketing: EnsoData's monthly e-newsletter has risen from under 300 opted-in contacts when I started to over 6,400* opted-in sleep professionals, averaging a 25% open rate and a 7% CTR across the 2021 newsletters.2. Social Media: Overall audience growth from 828 when I started (across LinkedIn, Twitter, Facebook) to more than 2,940* followers at the end of 2021.3. Content Creation: 50+ long-form assets created since I started, including dozens of blogs, 3 white papers, 6 case studies, numerous webinar videos, infographics, and more, with no signs of slowing down.

The Sleep Research Society Communications Committee sets forward the communication strategies and tools for the society, including facilitating media outreach and coordinating an annual student engagement activity. I enjoy working with various leaders in sleep medicine to continue to bring it to the forefront of attention in an oversaturated health care market.