Steve Pollock Email & Phone Number

Creative and versatile exec able to structure and lead fast-paced go-to-market strategies to drive market share and revenue. Thrive on building and working with great teams.• B2C, B2B, B2B2C and C2C experience• Internet, Mobile Apps, SaaS, & Managed Services• Vertical market experience in eCommerce/Marketing, EdTech, InsurTech, Multifamily Real Estate, Contact Centers, Utilities, Financial Services, Entertainment, High Tech, and Healthcare.Products – manage diverse portfolios (15+ product lines) across product management/marketing, development and QA, design & UX, growth, developer programs, operations management. Skilled at agile and traditional processes. Develop domain expertise in many fields as required. Modernize methodologies, data availability and technology to drive rapid hypothesis-driven testing, implementing tools like Amplitude, FullStory, Snowflake, Segment and Tableau for data democratization and increasing speed of learning; and tools like Asana, Figma, Aha! and Ally for process acceleration and team alignment.Strategy – create Board-level company strategies for public and private companies, resulting in revenue growth, market share increases, and creating $900M+ in shareholder value.Market Identification and Innovation – new products generating tens of millions in annual revenue.Business Intelligence - develop and grow analytic and DS teams to support business growth and product optimization including use of big data and ML-based technology.Product Marketing – develop product collateral, sales tools, demonstrations, training, pricing models, competitive analyses; launched 30+ products. Deep dive customer segmentation analysis and persona development. Implement websites and marketing automation, including with Hubspot.Business Development – drive/managed acquisitions (10+) and executed many joint marketing and distribution agreements, resulting in $50+ million/yr in additional revenue.Strategic Marketing – co-drove consumer rebrand of multi-hundred million dollar business, changing names from Ebates to Rakuten while continuing to grow! Utilized extensive research, testing and detailed planning and execution techniques.Management – managed budgets up to $40M annually, and teams of 85 people up to the VP/GM/CTO level.

Listed skills include Leadership, Product Marketing, Direct Marketing, Team Building, and 38 others.