• Building and scaling my own direct-to-consumer (DTC) brand in the personal care space, which reached profitability in the first 3 months.• Cultivating a community and driving growth organically through social media (TikTok, Instagram, YouTube) with over 348k combined followers and video content that consistently generates millions of views per week.

• Helping businesses thrive and scale profitably on Amazon.

• Directed a team of account managers and associates—providing coaching, training, and career development. • Developed and executed data-driven paid media strategies (search and display) for enterprise-level clients on Amazon—increasing ROAS by over 70% and revenue by 60%.• Oversaw a book of business and actively managed over $450k in monthly ad spend, ensuring promotional budgets were strategically activated and allocated towards profit-yielding media placements.• Performed deep audits of existing advertising campaign structures and implemented optimizations to eliminate inefficient spending, resulting in a 50% or more decrease in ACOS.• Analyzed data sets and gathered insights to identify trends and make appropriate recommendations to maximize ad dollars and drive growth.

• Led organic SEO and paid strategies that drove monthly e-commerce sales from $2000 to $20,000 per month with only 5 SKUs in a highly competitive niche.• Launched, optimized, and scaled profitable PPC campaigns while achieving ACOS of 20% or less.• Identified and validated high-profit product opportunities in the Amazon marketplace and brought them to market.• Launched and scaled FBA products from A-Z, including product development, listing optimization, marketplace research, and inventory management.• Executed split A/B testing on pricing, listing creatives, and sales copy resulting in conversion rates of 30% or more.• Closely monitored account health and performance through KPIs such as CVR, AOV, traffic, and ratings in order to effectively drive strategy and improvements.

• Launched and built my own DTC e-commerce business in menswear.• Managed A-Z product development process including design, sourcing, prototyping, and production.• Managed and optimized supply chain resulting in 20% decrease in freight costs.• Launched and managed company Pinterest page resulting in an average of 660K monthly visitors.• Directed lifestyle and product photoshoots for web content and marketing campaigns.• Negotiated with suppliers and manufacturers to cut development costs while prioritizing product feasibility and profitability.

• Executed daily management of import services focusing on deliveries to clients and distribution centers• Scheduled deliveries, prepared cargo, negotiated rates with shippers, and optimized cost effectiveness of route maps with carriers• Monitored container movement while coordinating the release of import shipments with customers, carriers, truckers and U.S. Customs services

•Managed the A-Z for importer transactions and ensured they are in compliance with trade law and federal regulations• Worked with overseas vendors/clients to prepare and submit necessary customs documents for the clearance of imported goods• Coordinated with steamship lines, origin offices, and truckers to ensure timely delivery and clearance of freight• Processed customs entries in accordance to strict CBP rules and regulations

• Executed financial interactions in accordance with bank policies and procedures• Educated clients on new products that fit their needs–increasing revenue and interest in new products• Resolved customer issues and developed new customer relationships