Amazon E-Commerce Manager
Pasadena, Ca, Us
• Led organic SEO and paid strategies that drove monthly e-commerce sales from $2000 to $20,000 per month with only 5 SKUs in a highly competitive niche.• Launched, optimized, and scaled profitable PPC campaigns while achieving ACOS of 20% or less.• Identified and validated high-profit product opportunities in the Amazon marketplace and brought them to market.• Launched and scaled FBA products from A-Z, including product development, listing optimization, marketplace research, and inventory management.• Executed split A/B testing on pricing, listing creatives, and sales copy resulting in conversion rates of 30% or more.• Closely monitored account health and performance through KPIs such as CVR, AOV, traffic, and ratings in order to effectively drive strategy and improvements.