Steven Shapiro Email & Phone Number

San Jose, CA, US

Miami Beach, Florida, US

Driving growth helping organizations safeguard and optimize their critical network infrastructure.

Demand Generation and Marketing Consultancy delivering best-in-class practices to drive efficient revenue at scale, with emphasis for B2B SMB and Enterprise organizations. Clients include Juniper Networks, Qualys, Natera, Synopsys, CheckPoint Rush Order (for Williams-Sonoma), Assurant, and Badgeville. Further details available upon request.

New York, NY, US

Hired by former manager who joined as CMO, responsible for GTM, Digital, and SDR functions for Series A Cybersecurity startup. Led and implemented demand gen from initial product launch, leveraging best-in-class digital-led B2B Marketing practices (e.g. intent-based digital and full funnel buyer’s journey campaigns). Defined and implemented full stack.

San Francisco, California, US

• Responsible for leading GTM and Marketing for the Americas. Defined plan, built team of 4, and executed best-in-class digital-led B2B2C Marketing such as intent-based paid media, new brand Out-Of-Home programs, and B2B.
• Transformed NAM business from minimal success over prior 5 years to over $2M in pipe within 5 months of new GTM.
• Increased MQL and SQL’s 50X from previous run rate through increased investment and intent-based digital programs.
• Built US-based BDR / SDR function in NAM transitioning from offshore.
• Drove improved brand messaging and positioning to differentiate CleverTap in crowded MarTech market.Due to COVID, entire NAM team was let go.

Redwood City, CA, US

• Hired by previous manager, responsible for global Digital Marketing and Buyer’s Journey. Managed a team of 40+, responsible for all Digital Marketing and the buyer’s journey for Informatica’s $1B+ products and.
• Delivered ~50% more Pipeline YoY with 6% less ad spend via highly efficient targeted paid media and 57% increased organic website form completes YoY.
• Delivered B2B’s first “buyer journey” based omni-channel messaging (via system and techniques) across web, email, and paid media – currently resulting in 23% larger deals coming 9% faster
• Built team transforming from siloed “order takers” into high performing problem-solvers leveraging best practices and transitioned to multi-touch attribution-based decisioning using AI and predictive analytics.

Palo Alto, CA, US

Responsible for Digital Marketing demand generation for VMware's $6B+ products and services. Built a Center of Excellence delivering digital expertise and best practices. Accountable for delivering Marketing Source Pipeline resulting in actualized bookings.

Palo Alto, CA, US

Managed a team of 18+, responsible for increased bookings and share-of-wallet for VMware’s vCloud Air cloud services though relevant engagements (e.g. next best action), optimized end user digital journeys, & eCommerce. Also, responsible for vCA’s OnDemand cloud service business revenues including profit/loss.- Defined gaps, built plan, and successfully.

Delivers incremental sales, retention, and loyalty for our clients through long-lasting relevant customer relationships and innovative marketing. Providing expertise to our clients about:-Marketing messaging, positioning, and go-to-market strategy-Retention, cross-selling, and up-selling -eCommerce technology and marketplace-SAAS and cloud-based software.

San Jose, California, US

• Led new global relationship marketing initiative for $2B+ Consumer Norton business. Drove improved customer loyalty, engagement, & share of wallet programs along and implementing supporting CRM infrastructure.
• Led transformation strategy, business case, requirements, technology, and roadmap to move from transactional communications to delivering relevant and timely engagements.
• Implemented value driver pilots via email and call centers resulting in 6% increased retention, +20 points improved NPS, and estimated $20M+ global incremental sales via improved customer experience, ‘next best.
• Defined business case, acquired $3M+ funding, and led implementation for comprehensive CRM systems implementation (e.g. Campaign Management, Real-time Decision Engine, Analytics, and Data-marts).

San Jose, California, US

• Responsible for new emerging consumer security applications, customer desktop messaging strategy, campaign optimization, and engagement mechanisms.
• Built strategy and led first release of Identify Safe application for Mobile, Desktop, and Cloud.
• Championed Norton DNS go-to-market resulting in signing Dunkin Donuts and numerous WIFI hot-spot providers.
• Championed Desktop Messaging engagements resulting in increased trial conversions, renewals, and value reinforcement messages.
• Defined strategy for leveraging desktop messages to increase customer purchase, renewal, and improve Net Promoter Score.
• Spearheaded campaign design, execution, and multi-variate testing resulting in over $1M annual incremental bookings.

San Jose, California, US

• Managed product definition, requirements, roadmap, and strategy for Symantec’s $2B+ global subscription infrastructure, services, and user experience for 40M+ paid subscribers.
• Drove go-to-market strategy (defining ROI, cost of acquisition, and forecasted bookings) using new alternative channels for Norton premium services.
• Defined, championed, and led strategic initiatives to improve customer migration to new product version resulting in $2M incremental renewals.
• Championed new trailware solution providing install-to-purchase tracking.
• Ran Online Product Management for Norton Online Backup (Symantec’s consumer backup offering from the acquisition of SwapDrive).
• Instrumental in key bookings improvement initiatives such as improved OEM trial conversions and sales-based desktop messaging.

San Jose, California, US

Responsible for Symantec's global e-commerce technology, e-commerce technical product management, user acceptance testing, and e-commerce layout/design representing $1.2B+ annual sales via 52 online stores covering 16 languages. Leading a team of 18 technical project managers, web developers, designers, UAT and functional experts, responsible for defining.

San Jose, California, US

Responsible for business leadership, defining requirements, and prioritization for McAfee’s global web properties and e-commerce. With a $1M+ annual budget, built and led a team of 7 product managers, content writer, and web master responsible for McAfee’s global web properties, SEO, architecture, e-commerce, subscription management, and e-commerce tools.

San Jose, California, US

Responsible for McAfee’s consumer websites, infrastructure, e-commerce and subscription management systems representing ~$300M in annual bookings. Responsible for consumer online customer experience, privacy policy and programs. Defined and led numerous releases including new payment methods for regional bookings expansion, product launches, 6 new regional.

Santa Clara, CA, US

Responsible for developing and implementing CMP consumable strategy, supplier development, qualification, and ensuring quality and delivery performance of suppliers. Successfully managed the critical execution of supplier development for CMP brushes, retaining rings, diamond disks, and membrane & seals. Performed supplier assessments, on-site audits, and.

Responsible for inbound, outbound, and strategic Marketing for ePlatform’s software-as-a-service, infrastructure, and applications. Successfully led the product development and implementation of the beta release covering 34 different applications. Developed the go-to-market strategy and sales demos. Co-developed and presented presentation for the Venture.

Chicago, IL, US

Responsible for inbound product management and outbound product marketing for UpShot’s web-based services, e-commerce infrastructure, and Marketing Automation application (UpShot Marketing). Successfully led three major and many minor product releases for e-commerce and subscription service infrastructure including such enhancements as dynamic tiered.

Responsible for e-Commerce, Order / Logistics Operations, and developing alternative strategic opportunities for electronic books Developed and directed eBook and Accessory sales through the direct channel resulting in over $5M in revenue. Drove in-store consignment program providing detailed cost - benefit analyses resulting in reduced inventory cost and.

Responsible for Manufacturing, Supply Chain Mgmt, Service/Repair, Q.A., and Logistics Operations. Analyzed business strategies, developed RFQ, negotiated contracts, implemented, and directed fulfillment and e-commerce services. Established and maintained all Q.A. processes including Configuration Management, QC, Corrective Action, and Field Feedback..

Houston, Texas, US

Responsible for developing supply chain solutions by optimizing and integrating material and information flows. Designed and implemented processes and tools to ensure optimum ROA from CAD’s supply chains.Analyzed all facets of Consumables order fulfillment processes and implemented improvements to produce and distribute MS/PCS Consumables using a combined.

Ch-8200 Schaffhausen, CH

Responsible for implementing process improvements, increasing capacity, and providing process support for manufacturing ceramic over-voltage protection devices. Managed, maintained, and improved Environmental, Health, and Safety program. Implemented and maintained EH&S system policies and procedures, managed regular cross functional EH&S improvement team.

Mba, Business Administration And Management, General

Bachelor Of Applied Science - Basc, Chemical Engineering

B.S., Chemical Engineering