Steven Shapiro's Location
San Jose, California, United States, United States
Steven Shapiro's Contact Details
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About Steven Shapiro
Steven is a highly accomplished Product Management, Digital Marketing, and E-commerce executive with demonstrated success in driving transformational change, building great products, and solving complex problems that increase the bottom line. His highly diverse background includes experience and expertise across eCommerce, Digital, Product Management, and Marketing in B2B and B2C markets with an emphasis on Cybersecurity, AI, SaaS and subscription business models. He has built world-class, high-performing teams at prominent global brands including VMware, Symantec and Norton, McAfee, Hewlett-Packard, and Informatica.
Steven Shapiro's Current Company Details
Steven Shapiro Work Experience Details
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Chief Marketing OfficerNetarxSan Jose, Ca, Us
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Vice President Global MarketingCygna Labs Dec 2024 - PresentMiami Beach, Florida, UsDriving growth helping organizations safeguard and optimize their critical network infrastructure. -
FounderDigitaldemandgen Apr 2020 - Dec 2024Demand Generation and Marketing Consultancy delivering best-in-class practices to drive efficient revenue at scale, with emphasis for B2B SMB and Enterprise organizations. Clients include Juniper Networks, Qualys, Natera, Synopsys, CheckPoint Rush Order (for Williams-Sonoma), Assurant, and Badgeville. Further details available upon request.
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Vp, Digital And GrowthLaminar Dec 2021 - Nov 2022New York, Ny, UsHired by former manager who joined as CMO, responsible for GTM, Digital, and SDR functions for Series A Cybersecurity startup. Led and implemented demand gen from initial product launch, leveraging best-in-class digital-led B2B Marketing practices (e.g. intent-based digital and full funnel buyer’s journey campaigns). Defined and implemented full stack RevTech such as Bombora, 6Sense, Marketo, SFDC, Outreach, Google Analytics, and data lake (with Marketing and Sales “all touch” attribution for full ROI analysis). Delivered detailed data-based go-to-market model, generated tens of millions of ARR (USD) pipeline, demonstrated progression from Awareness through Decision stages via ABX campaigns, and delivering initial discovery calls to plan. -
Vp Marketing (Americas)Clevertap Aug 2019 - Apr 2020San Francisco, California, UsResponsible for leading GTM and Marketing for the Americas. Defined plan, built team of 4, and executed best-in-class digital-led B2B2C Marketing such as intent-based paid media, new brand Out-Of-Home programs, and B2B buyer journeys. Also provided expertise to transform global Marketing via best practices to scale business.• Transformed NAM business from minimal success over prior 5 years to over $2M in pipe within 5 months of new GTM.• Increased MQL and SQL’s 50X from previous run rate through increased investment and intent-based digital programs.• Built US-based BDR / SDR function in NAM transitioning from offshore.• Drove improved brand messaging and positioning to differentiate CleverTap in crowded MarTech market.Due to COVID, entire NAM team was let go. -
Vp, Digital And Customer JourneyInformatica Feb 2017 - Jan 2019Redwood City, Ca, UsHired by previous manager, responsible for global Digital Marketing and Buyer’s Journey. Managed a team of 40+, responsible for all Digital Marketing and the buyer’s journey for Informatica’s $1B+ products and services. Accountable for delivering digital Marketing Source Pipeline and digitally-influenced bookings with a primary objective of accelerating the deal cycle. Key accomplishments to date include:• Delivered ~50% more Pipeline YoY with 6% less ad spend via highly efficient targeted paid media and 57% increased organic website form completes YoY.• Delivered B2B’s first “buyer journey” based omni-channel messaging (via system and techniques) across web, email, and paid media – currently resulting in 23% larger deals coming 9% faster• Built team transforming from siloed “order takers” into high performing problem-solvers leveraging best practices and transitioned to multi-touch attribution-based decisioning using AI and predictive analytics. -
Sr. Director, Digital Demand GenerationVmware Mar 2016 - Aug 2016Palo Alto, Ca, UsResponsible for Digital Marketing demand generation for VMware's $6B+ products and services. Built a Center of Excellence delivering digital expertise and best practices. Accountable for delivering Marketing Source Pipeline resulting in actualized bookings. -
Sr. Director, Relationship Marketing, Cloud ServicesVmware Feb 2015 - Mar 2016Palo Alto, Ca, UsManaged a team of 18+, responsible for increased bookings and share-of-wallet for VMware’s vCloud Air cloud services though relevant engagements (e.g. next best action), optimized end user digital journeys, & eCommerce. Also, responsible for vCA’s OnDemand cloud service business revenues including profit/loss.- Defined gaps, built plan, and successfully implemented data, reporting, and infrastructure required to deliver email and web programs- Defined strategy, digital journey, and executed programs resulting in 7X bookings growth and 300% ROI in 6 months.- Leveraged deep user analytics to drive "Next Best Action" resulting in 40-50% open rates, 20-30% click-through rates, and 2X paying customers. - Grew vCA OnDemand revenue from "tens of thousands" to "millions" annually in first year. - Managed vCA digital properties (e.g. SEO, Web, Email, etc).
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FounderDigitaldemandgen Sep 2013 - Feb 2014Delivers incremental sales, retention, and loyalty for our clients through long-lasting relevant customer relationships and innovative marketing. Providing expertise to our clients about:-Marketing messaging, positioning, and go-to-market strategy-Retention, cross-selling, and up-selling -eCommerce technology and marketplace-SAAS and cloud-based software product management-Relationship marketing -Increasing customer engagement -Marketing automation infrastructure and leveraging big data using predictive analyticsPast and current clients include Rush Order (for Williams Sonoma), Checkpoint Software, Badgeville, and mCordis.
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Director, Global Relationship Marketing, Consumer Business UnitSymantec Aug 2011 - Sep 2013San Jose, California, UsLed new global relationship marketing initiative for $2B+ Consumer Norton business. Drove improved customer loyalty, engagement, & share of wallet programs along and implementing supporting CRM infrastructure.• Led transformation strategy, business case, requirements, technology, and roadmap to move from transactional communications to delivering relevant and timely engagements. • Implemented value driver pilots via email and call centers resulting in 6% increased retention, +20 points improved NPS, and estimated $20M+ global incremental sales via improved customer experience, ‘next best action’, delight activities, and up-sell/cross-sells. • Defined business case, acquired $3M+ funding, and led implementation for comprehensive CRM systems implementation (e.g. Campaign Management, Real-time Decision Engine, Analytics, and Data-marts). -
Director, Consumer Product ManagementSymantec Jun 2010 - Aug 2011San Jose, California, UsResponsible for new emerging consumer security applications, customer desktop messaging strategy, campaign optimization, and engagement mechanisms. • Built strategy and led first release of Identify Safe application for Mobile, Desktop, and Cloud. • Championed Norton DNS go-to-market resulting in signing Dunkin Donuts and numerous WIFI hot-spot providers.• Championed Desktop Messaging engagements resulting in increased trial conversions, renewals, and value reinforcement messages.• Defined strategy for leveraging desktop messages to increase customer purchase, renewal, and improve Net Promoter Score. • Spearheaded campaign design, execution, and multi-variate testing resulting in over $1M annual incremental bookings.
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Director, Online Platform Product ManagementSymantec Jun 2008 - Jun 2010San Jose, California, UsManaged product definition, requirements, roadmap, and strategy for Symantec’s $2B+ global subscription infrastructure, services, and user experience for 40M+ paid subscribers. • Drove go-to-market strategy (defining ROI, cost of acquisition, and forecasted bookings) using new alternative channels for Norton premium services. • Defined, championed, and led strategic initiatives to improve customer migration to new product version resulting in $2M incremental renewals. • Championed new trailware solution providing install-to-purchase tracking. • Ran Online Product Management for Norton Online Backup (Symantec’s consumer backup offering from the acquisition of SwapDrive). • Instrumental in key bookings improvement initiatives such as improved OEM trial conversions and sales-based desktop messaging.
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Director, E-Commerce Technology And Production, Global Online SalesSymantec Aug 2006 - Jun 2008San Jose, California, UsResponsible for Symantec's global e-commerce technology, e-commerce technical product management, user acceptance testing, and e-commerce layout/design representing $1.2B+ annual sales via 52 online stores covering 16 languages. Leading a team of 18 technical project managers, web developers, designers, UAT and functional experts, responsible for defining and implementing e-commerce functional requirements, e-commerce property designs, and user-acceptance testing with internal SYM teams and external third-party ecommerce providers.Championed improved automatic renewal messaging, positioning, and opt-in best practices resulting in ~20+% lift in renewals outside NAM. Drove new post-purchase user authentication process (patent pending; lead author) resulting in 20-30% less customer abandonment in shopping cart. Implemented product management methodologies (e.g. roadmap, PRD’s) into e-commerce organization resulting in significantly improved execution and product quality.
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Director, Web Product ManagementMcafee Jul 2005 - Aug 2006San Jose, California, UsResponsible for business leadership, defining requirements, and prioritization for McAfee’s global web properties and e-commerce. With a $1M+ annual budget, built and led a team of 7 product managers, content writer, and web master responsible for McAfee’s global web properties, SEO, architecture, e-commerce, subscription management, and e-commerce tools across all segments and regions representing $500M+ annual sales across 22 consumer and 15 corporate sites.Defined and implemented new company-wide Web Product Management organization resulting in roadmaps, business leadership, and prioritization processes for the web and web infrastructure. Led a complete redesign of McAfee’s website (www.mcafee.com) encompassing UI, SEO, information architecture, and backend infrastructure across all segments and regions. Defined business case, acquired $5M incremental funding, and led implementation to bring all ecommerce in-house delivering incremental $10M+ annual bookings. -
Web Product Manager & Consumer OmbudsmanMcafee Jul 2004 - Jul 2005San Jose, California, UsResponsible for McAfee’s consumer websites, infrastructure, e-commerce and subscription management systems representing ~$300M in annual bookings. Responsible for consumer online customer experience, privacy policy and programs. Defined and led numerous releases including new payment methods for regional bookings expansion, product launches, 6 new regional and a new mobile e-commerce site. Defined requirements and championed internally built Up-Sell/Cross-Sell ecommerce sales tool resulting in 25% incremental increase in bookings. Defined business case, negotiated multi-million dollar contract, and championed implementation of third-party anti-piracy (DRM) technology into McAfee’s consumer product line - expecting to deliver $30M in annual incremental bookings. Acted as the AOL Technical Partner Product Manager providing technical product leadership, assisting negotiations, and defining requirements for a full set of security application API’s.
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Supplier Engineering Program Manager (Contract)Applied Materials Jul 2003 - Jul 2004Santa Clara, Ca, UsResponsible for developing and implementing CMP consumable strategy, supplier development, qualification, and ensuring quality and delivery performance of suppliers. Successfully managed the critical execution of supplier development for CMP brushes, retaining rings, diamond disks, and membrane & seals. Performed supplier assessments, on-site audits, and managed resolutions enabling supplier additions to AMAT AVL (Approved Vendor List) and $250K capital equipment investment. Resolved quality and delivery performance issues of diamond disks resulting in improved market share retention. -
Sr. Product ManagerEplatform Apr 2003 - Sep 2003Responsible for inbound, outbound, and strategic Marketing for ePlatform’s software-as-a-service, infrastructure, and applications. Successfully led the product development and implementation of the beta release covering 34 different applications. Developed the go-to-market strategy and sales demos. Co-developed and presented presentation for the Venture Capital community. Defined messaging, positioning, and created all collateral, competitive matrices, and web site content. Designed, built, and deployed new web site comprising of over 200 pages.
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Product ManagerUpshot 2000 - 2002Chicago, Il, UsResponsible for inbound product management and outbound product marketing for UpShot’s web-based services, e-commerce infrastructure, and Marketing Automation application (UpShot Marketing). Successfully led three major and many minor product releases for e-commerce and subscription service infrastructure including such enhancements as dynamic tiered pricing, enhanced pro-ration, and integrated account management.Defined the business plan, product requirements, roadmap, go-to-market strategy, pricing, projected revenues, managed implementation, conducted press/analyst briefings, and trained the sales channels for the initial release of UpShot Marketing. Established pricing for all services and created multiple professional service offerings including a 99.9% uptime Service Level Agreement. Successfully co-developed distribution channels for aggregators and VAR’s resulting in increased sales. -
Director, E-Commerce And Product DeliveryNuvomedia Aug 1999 - May 2000Responsible for e-Commerce, Order / Logistics Operations, and developing alternative strategic opportunities for electronic books Developed and directed eBook and Accessory sales through the direct channel resulting in over $5M in revenue. Drove in-store consignment program providing detailed cost - benefit analyses resulting in reduced inventory cost and maximized ROI. Designed and directed innovative I.T. solutions to link eBook fulfillment/registrations with dynamic Marketing promotions (e.g. electronic coupon fulfillment, Ad code tracking, and on-the-fly promotion creation) resulting in real-time response tracking and optimized marketing campaigns.
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Director Of ManufacturingNuvomedia Aug 1998 - Aug 1999Responsible for Manufacturing, Supply Chain Mgmt, Service/Repair, Q.A., and Logistics Operations. Analyzed business strategies, developed RFQ, negotiated contracts, implemented, and directed fulfillment and e-commerce services. Established and maintained all Q.A. processes including Configuration Management, QC, Corrective Action, and Field Feedback. Established and directed production with contract manufacturer(s) resulting in over 15K units produced. Created models optimizing production runs and minimizing logistics costs. Negotiated contracts and implemented Service Depots including initial start-up, warranty repairs, and all commerce activities. Worked with all areas of the organization to successfully accelerate the initial product launch build by 6 months. Established and maintained all Manufacturing, IQC, and OQC specifications and procedures at the prototype and full-scale production facilities.
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Supply Chain Process AnalystHewlett-Packard Aug 1997 - Aug 1998Houston, Texas, UsResponsible for developing supply chain solutions by optimizing and integrating material and information flows. Designed and implemented processes and tools to ensure optimum ROA from CAD’s supply chains.Analyzed all facets of Consumables order fulfillment processes and implemented improvements to produce and distribute MS/PCS Consumables using a combined off-the-shelf, outsourced, and made-to-order strategy; directed a site wide cross-functional program to foster production inventory management best practices. -
Manufacturing Engineering Project Manager, Div. E.H. And S Coordinator, Qa Engineer/Qa ManagerRaychem Jan 1992 - Aug 1997Ch-8200 Schaffhausen, ChResponsible for implementing process improvements, increasing capacity, and providing process support for manufacturing ceramic over-voltage protection devices. Managed, maintained, and improved Environmental, Health, and Safety program. Implemented and maintained EH&S system policies and procedures, managed regular cross functional EH&S improvement team, and recommended safety-related improvements for all processes.Established and maintained an ISO-9001 Quality Assurance system (certified) covering Product Development, Manufacturing, Engineering, and Distribution functions. Managed Q.A. and Document Control operations.
Steven Shapiro Education Details
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Santa Clara UniversityGeneral -
San José State UniversityChemical Engineering
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San José State UniversityChemical Engineering
Frequently Asked Questions about Steven Shapiro
What company does Steven Shapiro work for?
Steven Shapiro works for Netarx
What is Steven Shapiro's role at the current company?
Steven Shapiro's current role is Chief Marketing Officer.
What is Steven Shapiro's email address?
Steven Shapiro's email address is st****@****ast.net
What is Steven Shapiro's direct phone number?
Steven Shapiro's direct phone number is +140889*****
What schools did Steven Shapiro attend?
Steven Shapiro attended Santa Clara University, San José State University, San José State University.
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