Steven Starling Email & Phone Number

Los Angeles Metropolitan Area

Experienced Sales Executive with a successful track record in the plastic surgery industry, renowned for driving revenue growth and excelling in launching innovative products. Proven expertise in building and nurturing client relationships, coupled with a keen understanding of market trends. Known for strategically introducing new products, ensuring successful market penetration and sustained business growth. Committed to delivering exceptional service and contributing to the advancement of cutting-edge solutions in the ever-evolving field of aesthetic procedures and plastic surgery technologies.

Irvine, Ca

Led Global Marketing Strategy for 5 Global Regions identifying new product opportunities to expand portfolio offerings beyond core business through adjacent market opportunity within existing customer base to create new category users. Managed portfolio optimization through retiring global product lines while replacing them with products with higher greater value and profits.• Managed all marketing responsibilities for R&D developed innovation to add $100M/5-Year in global topline revenue. Collected VOC (Voice of Customer) to build 5-year global market model as well as regional pricing per market. Developed global strategy and launch plan for 2-year rollout.• Identified partner for $65M/5-year topline opportunity with Business Development partners to fill portfolio gap, increasing revenue for existing procedures within core business. Led all Global and Commercial marketing activities through due diligence and pre-launch activities. Partnered with commercial team for launch plan, positioning and messaging.• Created design, look and interface of new online digital tool for warranty claims and led IT team on development and testing, implementing solution that is first to market and designed to increase customer experience and reduce $200K in operational expenses through automation.• Built digital promotion and infrastructure for consumer giveaway program, resulting in increased revenue of $3M of core products. Directed agencies and IT partners.• Directed all coordination activities and agency management for consumer trade show for 3 years, collecting consumer insights after speaking to 1200 consumer directly and using data to build statistically significant claims that could be used globally.

Irvine, Ca

Developed and coordinated digital marketing plans through strategic partnerships, new online tools and rebranding to support launch of new products and drive revenue growth of existing portfolio.• Built Product program strategy for customers to order strategic products online only by launching new eCommerce site to increase online orders and reduce phone / fax orders. Increased product revenue by 20% and increased site usage by 30%.• Rebranded social media and 2 consumer websites into 1 (https://www.breastimplantsbymentor.com/home), increasing organic traffic through SEO (search engine optimization) to increase patient acquisition. Increased social media followers by 15%, site traffic by 20%, and lead generation profile views by 30% within first 2 months. Site now ranking to top 10 on Google search.• Led partnership on Realself https://www.realself.com/mentor, bringing brand to where customers were doing the most research. Built strategies with top surgeons on site which have resulted in being top rated / most reviewed brand in category and one of the most popular on site.• Managed Digital agencies and created digital collateral / content to be shared on websites and digital platforms.

Santa Barbara, California Area

Drove commercial initiatives through 8 product launches in less than two years collaborating closely with global marketing, sales learning, professional education and operations to consistently launch successful products and gain share from competition. Managed all digital launches since 2015 including ecommerce physician facing site and two patient facing sites

Charlotte, North Carolina Area

Managed and serviced one of country’s largest IDNs responsible for $9.8M of total $33M J&J Medical Device Business. Worked with multiple J&J companies, local sales representative and US Marketing to promote new products and support Key Opinion Leaders for Ethicon’s business.• Oversaw Ethicon enterprise relationship for wound closure for CHS (Carolinas Health System) - $9.8M territory, managing conversion of $2M TSA upgrade affecting multiple territories in different states.• Selected as key member of launch team for 3 new wound closure technologies in 2011 with emphasis on Cardiovascular (CV) surgery and General surgery and BETA launch team member in Q1 2012 for new CV products to be launched in Q2, attaining in successful conversion along with other Strategic product, Prineo, for the CV team.• Recognized as clinical expert for company in biologics in field, resulting in appointment as clinical liaison for general surgery products.

Edison, Nj

Collaborated with co-marketing partners to drive growth of new products developed including. Manage relationships with Johnson & Johnson partnership in global marketing, sales learning, professional education and operations to consistently launch successful products and gain share from competition.• Served as Lead Marketer for field sales support with Ethicon Sales representatives, supporting targeting Key Opinion Leaders and developing educational materials for co-promotion in the field.• Developed marketing materials in partnership with Ethicon marketing for national launch plan and sales support initiatives for entry into new market for 300+ reps.• Established $50M portfolio for Ethicon by gaining customer insights, translating insights into actionable customer requirements, and working closely with project team to develop new product parameters such as evidence generation strategy including those with clinical trials.• Crafted strategy and business plan for external partnerships and refined plans in review with senior leadership, implementing optimized partnership plan for $60M in collaborations with Ethicon, Synthes, and Mentor.• Started as Associate Product Manager and promoted within 5 years to Sr. Product Director after leading multiple R&D product development projects to commercial availability through successful strategic partnerships in different market segments, adding $30M in additional topline revenue.

Ran daily operations of the division including forecasting, line maintenance and additional product development as well managing relationships with corporate partners. Acted as liaison for 6 corporate partners in different market segments. Successfully completed 9 product launches into different markets since 2007.Managed project teams for multiple products in different market segments, general surgery, orthopedic trauma, orthopedic spine, craniomaxillofacial and dental within two years of beginning project management. Reported on project milestones and areas of needed focus to Senior Management on monthly basis.

Edison, Nj

Ran all the day –to-day operations of 5 product lines supporting internal sales force and managing relationships with corporate distribution partners. Planned and attended all trade shows associated with product lines.Responsible for all year-end forecasting activities for product lines and in charge of all yearly budgeting projects for MTF.

Wilmington, De

Responsible for managing a team of 20 employees on SEC regulations and tax law.Responsible for training and developing employees to develop branch relationships to grow securities business

Member of merger integration team. Responsible for creating and delivering information to train employees to service customers and employees on conversion of two banking/brokerage systems.Managed and educated all new employees hired to speak with investment banking clients, including products and systems.Developed the model for new employee assessment training standards to increase employee knowledge to further benefit Wachovia clients.

Wilmington, De

Relocated to Delaware to setup new customer service center for investment; assisted in developing new site’s employees to attend to clients and branches.Maintained current SEC and IRS regulations as well as maintaining Series 7 and 63 Brokerage licenses

Supported investment licensed employees by helping to service their clients for capital management products.Developed relationships with branches to further grow business for other investment products.