Steven Peters
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Steven Peters Email & Phone Number

Conversion Copywriter at Tiller Digital
Location: Calgary, Alberta, Canada 7 work roles 2 schools
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Current company
Role
Conversion Copywriter
Location
Calgary, Alberta, Canada
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Who is Steven Peters? Overview

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Steven Peters is listed as Conversion Copywriter at Tiller Digital, a with 14 employees, based in Calgary, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Steven Peters.

Steven Peters previously worked as Story Lead at Case Study Buddy and Lead Copywriter at Case Study Buddy. Steven Peters holds Master Of Arts (M.A.), English Literature With A Creative Concentration from University Of Calgary.

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Tiller Digital

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Profile bio

About Steven Peters

🚀 I've been copywriting since 2014. Through compelling web copy and case studies, I help SaaS giants like HubSpot turn words into rocket fuel for marketing and sales teams.🎯 I've occupied leadership positions since I was 17, from floor manager at a grocery store to head of CSB's writing department. My middle name could've been 'Responsibility' but my parents didn't want the other kids to make fun of me.📖 I published a novel, 59 GLASS BRIDGES, through NeWest Press in 2017. If you like mazes, minotaurs, and dealing with existential crises through allegory, it might just be your next favorite thing.------------------------------------------------In my heart of heart, I'm a writer.As a copywriter: I helped multi-million dollar companies (Aprio, Directive Consulting, and more) drive revenue through strategic positioning and on-site copy that speaks to the right customer at the right time. I'm also the pen behind some of the most compelling customer success stories you'll ever read. In my tenure at Case Study Buddy, I wrote over 500 unique customer success stories for over 300 brands, including multiple Fortune 100s.As a creative writer: I wrote and published a novel. I run online games of Blood on the Clocktower. I ran a weekly D&D session, four years running, that kept players coming back for more (the only BBEG we couldn't conquer was COVID).

Current workplace

Steven Peters's current company

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Tiller Digital
Tiller Digital
Conversion Copywriter
calgary, alberta, canada
Employees
14
AeroLeads page
7 roles · 26 years

Steven Peters work experience

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Conversion Copywriter

Current

As part of a team, I helped B2B SaaS companies evolve their brands and launch high-performing websites. Specifically, I put words on the page that move right-fit leads to action. We're talking powerful, persuasive, high-converting words, baby!The first thing I did after joining was help Tiller rewrite and relaunch the entire website. Within a month of the website's relaunch:+ month-over-month leads increased by > 10x+ new leads directly cited the new goal-oriented copy as compelling their conversion+ over 30% of new leads visited the revamped case studies and then took direct action

Apr 2024 - Present

Story Lead

As Story Lead, I brought Case Study Buddy's writers, interviewers, and videographers together as we pushed for one amazing customer success story after another. I also interfaced with clients directly in order to better understand their goals and barriers, and how case studies can help solve tomorrow's problems.I was responsible for:+ Developing processes that streamline cross-team communication+ Leading the Brand Journalist department as they deep-dive into client needs+ Directing written and video case studies to ensure that each story we tell aligns with client goalsOther accomplishments during my 8+ years with Case Study Buddy:+ Wrote and edited 500+ unique success stories (800+ total assets)+ Built a suite of templatized case study formats from the ground up+ Hired, trained, and managed a talented team of writers

Sep 2022 - Mar 2024

Lead Copywriter

Case Study Buddy helps great companies capture, share, and cash in on customer success stories. We turn their biggest wins into their best marketing assets.It sounds simple on paper but, in action, it demands a whole lot of strategic planning, collaboration, and attention to detail. My role in all of this is to...+ Conduct research, sift through customer interviews, and zero-in on brand goals. Then tie it all together into one piece of content that reads like a thriller and prompts action.+ Collaborate with my team (interviewers, designers, project manager) and our client and their customers to write and edit case studies with tight turnaround times.+ Give guidance to a team of freelance writers as we knock out great case study after great case study.In my time with Case Study Buddy, I've written success stories for agencies, SaaS companies, consultants, mom n' pops, and even a few Fortune 100s.I've written informal case studies, industry-specific case studies, and 100+ anonymous case studies. And they all have a few things in common: they're persuasive, they're goal-oriented, and (if you're the target reader) they're all damn good stories.

Apr 2016 - Sep 2022

Copywriter

Business Casual Copywriting

Calgary, Canada Area

I work with Joel Klettke (Business Casual Copywriting, Case Study Buddy) to create compelling content that helps businesses (especially SaaS and B2B) turn leads into paying customers. BCC has worked with dozens of big-name companies including HubSpot, Safelite and WP Engine.While flying the BCC flag, I've written websites, landing pages, blog posts, ebooks, Facebook ads, style guides, and almost everything in between. I've also picked up this handy trick called "having a process" which is this crazy thing we bring to the table that a lot of other writers seem to lack.It starts with research, and it ends with you receiving the asset you need to meet your goals—whether that's a landing page backed by customer research that drives consumer interest (and your sales) or a voice & tone guide that will help your internal team build towards a consistent and compelling brand voice.I've been helping Joel Klettke help businesses for over 4 years now. I'm basically the Robin to his Batman. The Adam West Batman—like he's got white eyebrows and I look good in tights.

Nov 2014 - Sep 2021

Teaching Assistant

University Of Calgary

Calgary, Ab

• Teaching approximately thirty students once per week; includes weekly PowerPoint presentations, lectures, novel analysis, and critical writing instruction.• Building lesson plans to complement the instructing professor's weekly lecture.• Assigning grades to essays and oral presentations.• Holding office hours and dealing with individual student concerns.

Sep 2012 - Dec 2012

Merchandiser

Coca-Cola

• Responsible for product visibility, rotation.• Built promotional displays.• Coordinated with sales team to ensure product availability.

2010 - 2011 ~1 yr

Assistant Grocery Manager/File Maintenance

Mrt Family Foods

Calgary, Ab

• Data entry, including weekly sales, promotional events, Hobart scale entry, employee information and staff notices.• Entrusted with master key, service keys, two security codes and safe access. Responsible for opening and closing the store, including arming and disarming the security system.• Performed cash deposits.• Trained and managed personnel.• Wrote grocery orders for a 20 000 square foot store with various orders exceeding $10 000 in value.

2001 - 2010 ~9 yrs
Team & coworkers

Colleagues at Tiller Digital

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2 education records

Steven Peters education

Master Of Arts (M.A.), English Literature With A Creative Concentration

Activities and Societies: Creative WorkshopMy Master's Degree was earned on the back of my creative thesis: a riveting novel of a man.

Bachelor Of Arts (B.A.), English Literature With Creative Concentration

Activities and Societies: Chess Club, Creative Workshop, NoD Magazine Assistant EditorAt the University of Calgary, I honed my craft under.

FAQ

Frequently asked questions about Steven Peters

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What company does Steven Peters work for?

Steven Peters works for Tiller Digital.

What is Steven Peters's role at Tiller Digital?

Steven Peters is listed as Conversion Copywriter at Tiller Digital.

Where is Steven Peters based?

Steven Peters is based in Calgary, Alberta, Canada while working with Tiller Digital.

What companies has Steven Peters worked for?

Steven Peters has worked for Tiller Digital, Case Study Buddy, Business Casual Copywriting, University Of Calgary, and Coca-Cola.

Who are Steven Peters's colleagues at Tiller Digital?

Steven Peters's colleagues at Tiller Digital include Andrew Argue, Janelle Burron, Meredith Papps, Cailan Lay, and Steven Calibo.

How can I contact Steven Peters?

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What schools did Steven Peters attend?

Steven Peters holds Master Of Arts (M.A.), English Literature With A Creative Concentration from University Of Calgary.

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