Sales And Marketing Coordinator
• Developed and updated marketing campaigns for new products and product enhancements to coincide with rollout from Product Development Department. • Created product tool kits, including written creative briefs of planned campaigns and initiatives, samples of marketing materials available, “How and Why to Market” white papers, PowerPoint presentations, and additional research to assist loan officers with product sales. • Responsible for writing newsletters and news releases. •… Show more • Developed and updated marketing campaigns for new products and product enhancements to coincide with rollout from Product Development Department. • Created product tool kits, including written creative briefs of planned campaigns and initiatives, samples of marketing materials available, “How and Why to Market” white papers, PowerPoint presentations, and additional research to assist loan officers with product sales. • Responsible for writing newsletters and news releases. • Worked closely with loan officers in planning and coordinating sales meetings and marketing initiatives. Show less