Advising and assisting AI-focused start-ups with corporate and product-level messaging and positioning, content development, sales enablement, product go-to-market, vertical/industry go-to-market, market analysis, and competitive insights. Clients include Databricks, Decodable, Dialpad, Weights & Biases.

Talkdesk is a leading global Cloud Contact Center as a Service (CCaaS) provider. Hired by the CEO as the first product marketer in the company to build out the Product Marketing function from scratch, including corporate messaging and positioning framework, sales enablement program, content plan, and product launch process. Efforts contributed to 100% YoY company growth and market leadership over the subsequent five years. *Reason for leaving: company-wide downsizing.- Created and maintained all Talkdesk corporate messaging, positioning Talkdesk as a differentiated innovative leader in the CCaaS market.- Developed key corporate assets including Talkdesk corporate sales presentation, brochure, and company overview videos, driving market awareness and demand.- Managed AR team and drove Talkdesk placement in key analyst reports, including four consecutive years as a leader in the Gartner MQ for CCaaS, which led to substantial increase in pipeline and sales.- Helped bring multiple innovations to market, leading to industry recognition of Talkdesk as a CCaaS market disruptor, landing the company at #8 in Forbes Cloud 100 in 2022 and 2023, and scaling the business from $80M to $350M in four years. `- Launched Talkdesk Enterprise which contributed to growing the enterprise business from zero $1M+ customers to greater than 50 $1M+ customers today. - Launched Talkdesk’s first AI platform, Talkdesk IQ, beating competition to the market and gaining immediate market recognition as an innovator.- Hired and led team in launch of first vertical solutions for Healthcare, Financial Services, and Retail, eventually contributing to greater than 60% of new bookings and tripling of ARR growth.

As Enablement lead, I was the central enablement planning resource for the Service Cloud PMM team, focused on maximizing Service Cloud ACV (Annual Contract Value) and pipe gen, and contributing to 28% YoY growth. - Developed key content for Sales Kickoff, enabling 2000 AEs across multiple regions. 75% of surveyed AEs said content would shorten sales cycles.- Developed, managed, and delivered Bootcamp training to hundreds of new Sales AEs.- Co-launched Field Service Lightning product, propelling Salesforce into a new market.- Successfully managed all Service Cloud sessions at Dreamforce 2016, resulting inrecord attendance and CSAT scores.

Responsible for all aspects of product marketing for Brightidea's collaborative innovation platform, contributing to YoY doubling of MQLs, SQLs and Opportunities.- Created compelling and differentiated persona-based messaging and positioning. - Developed content for new website, including home page, product pages, and customer page.- Developed sales enablement tools including pitch decks, brochures and competitive analysis, customer case studies, 13 new customer testimonial videos, contributing to improved sales win rate.- Drove quarterly product GTM process and content, including message creation, press release, webinars, demos, and sales enablement training.

Responsible for transforming Mindjet’s suite of desktop, cloud, and mobile Collaborative Work Management products into highly targeted solutions focused on specific enterprise buyers, including IT, Sales, and Product Teams. Operated in Agile Marketing environment.- Developed highly targeted solution messaging to address specific challenges and pain points of target audiences.- Created and successfully rolled out new Solutions website content and assets, including case studies, how-to guides, and product and customer testimonial videos.- Developed and rolled out sales enablement tools and training, including playbooks, cheat sheets, product demos, and customer presentations. Efforts have helped sales close first Solution deals.

Responsible for sales enablement, product evangelization, and messaging/positioning of RightNow’s AI-powered Contact Center Experience suite. - Managed all aspects of quarterly product release marketing launches, contributing to tangible increases in press and industry awareness, analyst accolades, and field sales success.- Product messaging and evangelization efforts contributed to leader position in Gartner Magic Quadrant for CRM Customer Service Contact Centers.- Successfully drove company-wide corporate messaging and vision initiative to position the company for growth over the next 5 years. Included conceptualizing of new CX (Customer Experience) Suite messaging, corporate positioning, market validation, company-wide indoctrination, and sales tools development.- Conceptualized, developed, and executed user conference keynote address for Chief Solutions Officer, including live demos, skits, and videos. Widely perceived as a highlight of the show for three years, driving significant buzz from analysts, press, and customers. - Developed new strategic roadmap presentation and rolled out to field offices via worldwide road show, contributing instantly to sales success in moving opportunities to closure.

Leadership and IC roles for both product marketing and product management, focusing on product go-to-market, sales enablement, messaging and positioning, and analyst relations.