Director Of Financial Analysis & Marketing Analytics
Plano, Tx
As a strategic finance business partner to the global regional VPs, led a team focused on operational and financial performance metrics, forecasting, pricing and revenue management, risk mitigation, and marketing across Rovia’s travel product lines, turning data into valuable and actionable performance insights. • Developed better cost analysis and pricing discipline, to reverse losses created by unbridled growth, improving Rovia Gross Profit by $52 million from 2016 to 2017.• Analyzed operational and financial data to provide business intelligence reporting for the organization and monthly business reviews to senior management.• Created and evolved new pricing models, incorporating component costs, market pricing, and promotional capabilities, optimizing margin, while ensuring significant membership value in each global region. • Established new workflow business processes and data solutions via a new software platform to improve pricing flexibility, data collection, KPI measurement, and management reporting.• Support our supply chain leaders with financial and marketing data to optimize supply strategy, improve negotiated terms, minimize attrition risk, and explore new levels of cooperation.• Created complex Origin & Destination demand model to forecast global inventory, sales, and margin by region and country, accounting for membership change, member utilization, and pricing adjustments.Rovia is an award-winning $350+ million travel and service provider for membership-based global travel. The company operates in more than 90 countries and has offices in Texas, South Carolina, Hong Kong, Sydney, and Amsterdam. Rovia’s product lines consist primarily of custom-curated vacation packages and ala carte travel products sold through the company's members-only online travel agency (OTA).