Novotech is a leading North American distributor of industrial IoT hardware, services and solutions. It is a sales-led organization that relies heavily on its digital footprint; an eCommerce website with over 6,000 products.For Novotech, I lead the strategy and execution of:Content Strategy - Lead Generation - Content Execution - SEO - eCommerce CRO - Email Marketing - Sales Enablement - Social - PR - Channel Marketing - Channel Enablement - New Product Launches - Sponsorships - EventsAchievementsGrew Google Organic Traffic by 2.5x and the number of inbound leads by 2x from 2022 to 2023.SIngle-handedly ported a site with 5,000+ products from Magento 2 to Shopify in under 2 months.

Shock Tree Services is a local company trusted by Carp, Kanata, and greater Ottawa homeowners for tree removal, tree pruning, stump grinding, storm damage, and hedge maintenance. We are proud of our 5-star rating on Google Reviews, with 95% of our business coming from referrals and word-of-mouth.

Since 2018, I have mentored over 100 SaaS B2B and B2C companies in the strategy and execution of all marketing functions, including:Corporate Strategy - Product Strategy - Product Messaging, Brand Strategy - Brand Messaging - Go-to-Market, Content Strategy - Content Execution - Lead Generation - SEO - SEM - Paid Media - CRO - Email Marketing - Sales Enablement - Marketing and Sales Automation - Social - PR - Channel Marketing - Channel Enablement - New Product Launches - Sponsorships - Events

As the principal consultant at Shock&Co, I spend my time as the hired gun for companies that require the strategy and execution of a veteran growth marketer but are not in the position to hire full-time.

Wicket is a SaaS innovator servicing North American associations. They are the first member data platform for associations and are pioneering a software ecosystem revolutionizing how associations serve their members.At Wicket, I orchestrate strategies that drive scalable and sustainable business growth. I optimize user acquisition, retention, and revenue generation with a data-driven approach to marketing and customer success. I collaborate with cross-functional teams to achieve aggressive growth targets while leveraging analytics and experimentation to refine and enhance Wicket’s growth trajectory.

FanShare Sports was the ultimate destination for Daily Fantasy Sports content and ownership trends for the NFL and the PGA. They leveraged artificial intelligence to curate, tag and present DFS players with relevant and timely information to help build winning lineups.As Head of Marketing, I ran all digital marketing to generate free trials and convert them to paid customers.

Every aspect of marketing — from brand and campaign to content marketing and awareness advertising, analytics and measurement — is affected by technology. I was the Marketing Technology Evangelist at the centre of it all. In that role at McMillan, I:- I led a 12-member team, including all front- and back-end developers, production artists, and quality assurance groups. The team included in-house staff and international contractors.- Audit Marketing Technology stacks of global B2B brands for inefficiencies opportunities and produce a MarTech blueprint that satisfies the needs of the customer journey. - Source, evaluate and integrate the following technologies in McMillan and client stacks: CRM, Data Cleansing, Marketing Automation, SEO, Dashboard & BI, Content Management, Tag Management, Personalization, and Optimization.- Responsible for integrating Artificial Intelligence and Machine Learning tools into marketing operations for McMillan and our client partners.- Responsible for ensuring proper data segmentation, personalization and optimization of creative and messages across all digital channels for client campaigns.- Technical Project Manager on all $100K+ digital projects, acting as primary contact to client marketing and technical teams, then managing all aspects of design, development and go-live.- Regularly lead the following for McMillan and Global B2B brands:-- Lead nurture, awareness and upsell/cross-sell campaigns in Eloqua, HubSpot, Marketo, and Pardot.-- Data capture and dashboards in Google Analytics and Adobe and BI tools such as Klipfolio and BIME Analytics.-- User testing leveraging UserTesting and Treejack-- Set up, deployed, and reported on Net Promotor Score (NPS) programs.-- Email automation in all major Email Service Providers, including MailChimp, ConstantContact, and SendGrid. -- Event Management in Bizzabo, cVent and EventBright and webinars in YouTube Live.

In this role, I led teams in the three complementary practice areas of digital, media and analytics. This integrated approach was a huge benefit to my clients because I was actively involved in campaigns from start to finish. I helped develop the strategy, led the implementation, then monitored and grew the engagement. I led the team that drove traffic and the analytics team that optimized the campaign and illustrated ROI. I am no stranger to pitching and closing deals at the executive level. My campaigns were global and a mix of B2B and B2C – many of which are award-winning.I led teams that built the right web and mobile applications, widgets, and tools, on-time and on-budget.I got the word out by leveraging the best of email, paid search, paid and organic social media.My clients were happy because the CRM’s, CMS’s, marketing automation, and social media programs I implemented worked flawlessly.I demonstrated ROI to the C-suite by collecting all of the analytics and performance data, and brought that data to life with beautiful dashboards which were then mined for insights to optimize performance.We’ve won many awards for our digital work at McMillan. In 2013/14 alone, we won Gold at the European Transform Awards, 4 Gold Davey Awards, 3 Silver Davey Awards, 2 Gold W3 Awards, Outstanding and Excellence at the Web Awards, a Silver and a bronze at the Summit International Awards, and 2 silvers at the Communicator Awards. The notable award winners were the redesign of unify.com, McMillanAgency.com, ThisIsRealLaw.com and t3c.cc.

In this position at McMillan, I guided the agency to deliver award-winning interactive projects on-time and on-budget. In my role, I focused on:• Working with clients to articulate their business objectives then mapping marketing and interactive strategies that met those objectives. With the Account Services team, I led clients throughout the execution of the campaign to ensure we were exceeding their expectations. • Internally, I provided thought-leadership, keeping the strategy, creative, copy writing and media teams abreast and educated around emerging trends, technology and regulations. • I managed the team of usability designers and web developers, ensuring they had the tools they needed to achieve their bliss while delivering killer work. • Regularly pitched McMillan’s services at the executive level.• Guided the IT strategy and operations for the agency....And having fun while we get it done.

As Account Director of Interactive, I worked at both the senior and executive levels to plan and roll out killer campaigns through the web, email, SEM, social media, advertising and mobile channels. I also guided the account services team in all things interactive including building and implementing a process for delivering interactive projects.

Working with North American brands such as Bud, Blue, Keiths and national brands like Sirius, Shoppers Drug Mart, Franks RedHot to develop interactive marketing campaigns.

Webmaster for Trilife Sports, develop line of retail clothing, responsible for merchandising and sales of all branded apparel.