Steve Song Email & Phone Number

Seoul, South Korea

Seoul, Jung-Gu

Jung-Gu, Seoul, Korea

- Managed existing and potential local travel-related partners as a Hong Kong Disneyland Korea representative.- Allocated annual marketing budget and executed marketing campaigns.- Executed KOL marketing to promote Hong Kong Disneyland.- Educated Disney IP usage to local partners to avoid IP issues.- Translated global promotional materials from EN to KR.- Participated and delivered local news and updates (market sentiment, marketing updates) to HQ weekly.

대한민국 서울 강남구

- Make good use of language skills (EN, CN, and KR) and tried best to aim for global clients’ satisfaction in communication.- Provided a full range of localized digital marketing services (Earned, Owned, and Paid media) to in & out-bound clients.- Comprehensive understanding of local digital marketing platforms by operating various campaigns.- Managed brand accounts to execute paid media (PPC paid search, display ad), earned media (local online community), and owned media (most of the social platforms such as Kakao, Naver blog & post, Facebook, Instagram)- Designed and carried out KOL campaigns such as fam tour, video shooting, and contents creation.- Analyzed data via executed campaigns to create the most efficient result and shared insights to clients weekly & monthly via reports.[Managed Brands]Sands Resorts Macao (Mar 2018 – Mar 2019) - Managed more than $200K budget during the 6 months.- Managed multiple social media channels including Kakao, Naver, Facebook, and Instagram.- Planned KOL fam tour and video shooting and collaborated with the local travel-related Facebook community.Daemyung Resort (Oct 2017 – Mar 2018) - Operated paid media and social media targeting for Hong Kong, Malaysia, and Singapore markets.- Generated content and provided customer service in English and Chinese via social platforms.- Contributed to reach ROAS 130%.Bali The Mulia Hotels & Resorts (Dec 2016 – Nov 2018)- Expanded budget quarterly with the business growing.- Attracted direct bookings through keyword & display ad on a local channel and reached ROAS 300%.The Shilla Duty-Free (Apr 2016 – Aug 2016)- Collected 485 Chinese supporters and held on & offline meetings.- Applied supporters’ promotional ideas via idea competition to increase consumers.- Conducted survey to understand Chinese consumer behavior and used for creating content.- Reached 113% of a sales goal, 90% of new customers.

대한민국 서울 마포구

- Managed the entire process of import and export including trade documentation, delivery control, customs clearance, shipping, payments and customer service.- Expanded the range of business with existing customers.