2012Founded QSAlpha, a leader in global solutions that protect sensitive personal information on wireless devices. The company designs, manufactures and markets integrated hardware and software that delivers secure access to email, phone, text messaging (SMS and MMS), Internet, and mobile applications. Supporting all major wireless network standards, DeTron also partners with third-party developers and manufacturers to create products and services offering assured secure wireless connectivity. Founded in 2010 and based in San Francisco, California USA, QSAlpha has offices in North America, Europe and Asia-Pacific. 2008Driven by huge markets in China, eMarketer projects the Asia-Pacific region will overtake the U.S. in mobile ad spending in four years. By 2012, mobile ad dollars will hit $6.8 billion, possibly outpacing desktop-based Web marketing in Asia. Cell phones often serve as the main interactive devices for large swaths of the middle class in China. Coke's 08 Olympic Bluetooth broadcasting campaign set forth the classic example of mobile advertising reaching millions of consumers in a month. Steve led the efforts in enabling the earth's biggest proximity advertising campaign during the Olympics.