● Develop business strategies and plans ensuring their alignment with short-term and long-term objectives.● Monitor financial performance by measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.● Develop marketing strategies by organizing advertising/communication campaigns online and using social media.● Evaluate new technologies and add-on applications to improve and optimize marketing performance.● Establish the company’s technical vision and lead all aspects of the company’s technological development and investments to improve business performance and efficiency.● Analyze problematic situations and occurrences and provide solutions to ensure company growth.