Powercell are a SA family owned business with sales offices in each mainland state of Australia. As the exclusive importer and agent for GP batteries we supply all sectors including retail, mining, defense and medical with a range of batteries and associated accessories.

It was my role to create and implement a national sales and trade marketing strategy for the burgeoning business. Achieving wide spread new distribution throughout the major chains, key independents as well as commencing export operations into 23 countries it was my ongoing role to maximize sales through trade marketing activity, education, coaching & leading an external team of national and global sales agents. From humble beginnings Hellyers Road is today recognized as the market leader in… Show more It was my role to create and implement a national sales and trade marketing strategy for the burgeoning business. Achieving wide spread new distribution throughout the major chains, key independents as well as commencing export operations into 23 countries it was my ongoing role to maximize sales through trade marketing activity, education, coaching & leading an external team of national and global sales agents. From humble beginnings Hellyers Road is today recognized as the market leader in its category. Key Achievements / Responsibilities:Creating a successful sales & trade marketing strategy / footprint for the businessRealigned the brand marketing strategies ( labels, brand development, pricing etc) New Business Development; Achieving distribution nationally and InternationalBuilding the brand through trade marketing campaigns / advertisingDeveloping educational & awareness campaigns / exhibitions Customer relationship management nationally & InternationallyKey account management including Coles Woolworths and all Independents and WholesalersManagement, leadership & coaching of all external sales people and sales agents Show less

A part of the Metcash IGA group, ALM is best known as a fast moving liquor wholesaler / distributor with a staff of 39 and a turnover in SA of $100M or 2.5 million cases per annum. Initially appointed as Sales Manager I was quickly ear marked as the immediate successor to the General Manager. With outstanding sales growth, astute commercial acumen and strong proven leadership qualities I commenced as State Manager in 2006. My focus was to implement a winning company culture… Show more A part of the Metcash IGA group, ALM is best known as a fast moving liquor wholesaler / distributor with a staff of 39 and a turnover in SA of $100M or 2.5 million cases per annum. Initially appointed as Sales Manager I was quickly ear marked as the immediate successor to the General Manager. With outstanding sales growth, astute commercial acumen and strong proven leadership qualities I commenced as State Manager in 2006. My focus was to implement a winning company culture, coach & develop outstanding people, build customer relationships, create effective communication procedures, improve the overall cost of doing business, develop new sales promotional and marketing strategies whilst growing our customer base and championing our existing customers. Further to my portfolio was the exciting and creative responsibility of establishing and building ALM’s Retail Marketing arm which included the strategic promotional development across the multiple retail sites of Cellarbrations, The Bottle O & The Bottle O Neighbourhood. With a hands on attitude and by creating a culture of success we achieved market leadership status by providing a dedicated focus on providing outstanding customer service, managing inventory to provide optimum levels of compliance, providing sustainable and profitable marketing & promotional initiatives whilst building long and mutually profitable relationships. Show less

Reporting to the board my role was to seek source and implement new business strategies utilising the loyal and established Macmont customer base. Kent Town Beverages was established in 1996 to service the on premise licensed trade within South Australia as a wide range wholesaler/distributor. The beverage component of the business quickly gained the respect of its larger national competitor and in January 2002 Metcash (ALM ) purchased Kent Town Beverages.