Led Government Practice

• Drive results for Merritt Group clients focused on the public sector, primarily federal, state/local, health care and higher education• Develop strategy for clients to increase their market awareness through a mix of public relations and marketing• Lead efforts to boost client’s media coverage by securing interviews, drafting contributed content and scheduling introductory briefings with reporters and editors• Help clients produce marketing collateral, such as eBooks, white papers, PowerPoint presentations and one-pagers• Guide clients through lead generation through preferred channels, including marketing automation, paid social media advertising, programmatic advertising and liaising with industry partners

• Directed all organizational communications: externally, internally and to NAA members.• Managed all communication and marketing efforts for annual conference, NAA mediaXchange.• Responsible for all public relations outreach on behalf of the U.S. newspaper industry• Updated and maintained NAA.org. Introduced two regular new features, Five Answers and NAA Roundup.• In charge of all e-marketing efforts. This included two weekly e-blasts: NAA Updates to members (11,500 recipients) and PressTime to the general public (23,400 recipients).• Implemented a strategy shift, beginning in April 2014, to more actively engage NAA members and pursue more aggressive messaging to counter continued “newspapers are dying” narrative.• Helped maintain social media accounts, with a focus on Twitter and LinkedIn.• Acted as show director for NAA mediaXchange 2014. Including writing all intro scripts for the conference.

● Responsible for all company communications, internally and externally. ● Manage editorial outreach, including writing press releases, building editorial relationships and delivering media coverage for product releases and company announcements. Written articles about Metalogix have appeared in technology and Washington, D.C. publications, including KMWorld, CMSWire, InTheCapital, Washington Business Journal and Redmond Magazine.● Conduct interviews and write case studies for Metalogix products and solutions. Have completed 26 case studies since taking over management in November 2011.● Manage analyst relationships for the company, including monitoring analyst reports and coordinating analyst inquiries and briefings.● Lead the company’s social media outreach. Maintain Twitter, Facebook, YouTube and LinkedIn pages, as well as write blog posts. Number of social media followers has increased by 500% since July 2011.● Manage Metalogix.com and lead efforts to improve web traffic and lead generation through SEO and online ad campaigns.● Involved with creating company and product messaging as well as ensuring messaging is consistent through collateral.● Lead effective and motivated project teams in marketing campaigns and event planning.• Create email campaigns and e-newsletters through Marketo.

• Wrote press releases and feature stories for all Connecticut Chapter events• Editor of MS Connection, the chapter’s quarterly newsletter that was delivered to roughly 14,500 subscribers. Responsible for writing articles, soliciting advertisers and working with printer and mailer for each issue.• Secured and promoted media partnerships and sponsorships for events with local television, radio and newspapers.• Appeared on local television and radio shows as a guest to speak about the National MS Society.• Took photos at chapter events that were sent to media with cutlines.• Responsible for the creation of the chapter’s Twitter page at www.twitter.com/ctfightsMS. Kept the page updated.• Responsible for the creation of the chapter’s Facebook page at www.facebook.com/ctfightsMS. Helped to keep page updated with other staff members.• Responsible for updating the news section of the chapter’s Web site at www.ctfightsMS.org.

• Covered business stories in the region.• Responsible for four stories a week and one column.• Wrote a column on lobbying entitled Influence and one on local real estate entitled Deal Watch• Focused on legislation, real estate, financial services, higher education and sports.• Consistently on the front page. Interviewed on local radio stations on many occasions to discuss stories. • Broke several stories including Hartford's failed effort to land a professional soccer team,an unused tax credit for video games, an Attorney General investigation into ticket scalping and multiple real estate deals.• Started a blog for the Influence column: http://theinfluencecolumn.blogspot.com• Uploaded content to the website including data collected for lists.

• Covered local towns and state news for the circulation area. • Responsible for two stories per day in addition to feature stories.• Covered major stories from across the region including Congressional and local elections, seriouscrimes such as murders and robberies and town controversies.• Pitched, organized and completed several in-depth series, including award-winning series on civil unions and youth obesity prior to Connecticut's government banning soda in schools.• Frequently on the front page and wrote features for the special weekend section.