Seth Lytle Email & Phone Number

Atlanta, Georgia, United States

• Experience instant ROI and incredible true 70%-80% profit margin from every glass poured• Created a proof of concept and delivered the prototype to our first customer in 4 months, generating $2K in wine sales in one day at one location from 243 automated pours• Successfully pitched and raised pre-seed funding• Attracted talent and fostered a strong team culture leading to the creation of theworlds first fully automated, mobile, POS-enabled wine-pouring system

Greater Atlanta Area

I'm a champion for innovative tech partners and client success -- with a focus on supply chain solutions. I manage relationships and am building programs within IBM that enable effective go-to-market (GTM) execution in a scalable manner.I get to work with a talented and experienced Strategic Alliances team within the IBM Software group. In my role, I both own and provide technical and strategic leadership with our larger Independent Software Vendors (ISVs). Some examples have included leading the partnerships with Salesforce, Adobe, Project44, FourKites, Convey (now Project44), and many others.Presently, I'm driving the partnership with Adobe and how their Commerce Cloud benefits from hooking it up with our Sterling Order Management platform for better online and offline shopping experiences. I've collaborated with C-Level and many senior executives across dozens of companies. I've also been a speaker at several conferences and smaller customer events.

Greater Atlanta Area

In the new role, I've been given the opportunity to play a wider role within IBM Commerce for the Ecosystem team. Still focused on presentation, technology, integration, but also now more involved in solution strategy and go-to-market activities for our product and partner ecosystem. I'm working with an excellent team who have the same goals of expanding our partner relationships & offerings, influence new deals, and keeping our current clients equipped with the latest & best solutions available to the market.Reach out if you're interested in working with the IBM Commerce ecosystem as a partner. The partner ecosystem is growing more quickly now as we recently released a saas and open framework that we call the Universal Behavior Exchange: https://www.ibm.com/commerce/us-en/universal-behavior-exchange/

Greater Atlanta Area

I'm now focusing primarily on finding the intersection of innovative tech, saas integration, & business value for Silverpop (the center of IBM's Marketing Cloud) and our many diverse partners.I get to work with a range of people/companies and that keeps things fresh. From new & promising startups to strategic & proven industry leaders, each partner brings unique value to the table for Commerce & Marketing Automation. Helping to define what is best for our joint customers and designing a solution to meet or exceed those objectives isn't really work, its fun (just don't tell my manager that)!I also get to work with our product strategy team from time to time -- mostly leading up to and during our annual Amplify conference as we seek to wow and inspire our audiences with the best, live on-stage demos.I welcome your connection, I'm always looking to learn new things from people from all different backgrounds and experiences.

Greater Atlanta Area

My work at Silverpop currently revolves around enabling business partnerships to connect with Silverpop's Engage marketing automation platform via APIs. The fun is in meeting with new companies regularly and learning their business, understanding their data's value and mapping that most efficiently to our system through a series of API calls and custom back-end processing. As is necessary, I'm also involved in creating new API specs to fill the gap where certain "missing" functions are required for closing new or extending current partner and/or client relationships.I'm on a small team with only two other great co-workers, so our individual involvement in the different partnership engagements is rich and ever-changing!If you have need for a top-of-the-line automated and intelligent cross-channel marketing system to bring your business up two to three levels in customer understanding and engagement, send a message and I'll get you in touch with our sales department on a fast track. That's all for today!

Greater Atlanta Area

Co-Founded in 2012 in my basement and on a shoe-string budget, Finestra was the result of a long-term desire for my brother and I to bring together our creative and technical gifts in an effort to build a community and business around local art, artists, and their fans. To get the startup off the ground, my brother guided the design while I taught myself any and all programming and architectural skills necessary. The result was a truly memorable and unique experience around interacting with art and learning from the artists behind each piece. If you care to know, the main technologies leveraged for development included Objective-C, several Amazon AWS services, Mailchimp, and eventually Silverpop (see video) for automated marketing between artists and their followers.The app was showcased in the Georgia Tech Alumni Magazine, leveraged at several events including Atlanta and London. Lastly, we were honored to represent the USA as creative innovators at the first ever 2017 Culture Summit in Abu Dhabi this year.Though we eventually decided to lay the company down officially and are planning to open source our code, we touched many lives in a positive way ranging from underprivileged kids who just needed a little bit of inspiration to artists and even a few very successful businessmen. The experience of working many long nights and running my own business, from the successful fund-raising to coding to sales and marketing (and anything in-between) or even getting connected in the startup world, was invaluable and I’ve applied those skills the corporate world. I wouldn’t give it back, even, if I could.http://finestraartapp.com/

Greater Atlanta Area

Siebel 8.x implementations, developing utilities and tools, configurations and customizations have been my focus for over 5 years.One of my greatest contributions has been an automated documentation (of customizations) and release management system for our highly complex Siebel CRM implementation. This system has been used in deploying over 100 releases now and will be used in our production environment. Its adoption and use has enabled our team to rapidly develop, document, and deploy our work while maintaining organization and proper reporting along the way.

Orlando, Florida Area

Primarily Responsible for the build our and design of a CRM replacement system over the existing legacy software (Customized PeopleSoft).

Orlando, Florida Area

Primary role was supporting the legacy donation system and creating tools that would help us proactively identify problems earlier on.

Bachelor'S Degree, Industrial And Systems Engineering, Operations Research

Master'S Degree, Industrial Engineering And Management Systems

Specialization in Optimization Research