Snezhana Todorova Email & Phone Number

Sofia, Bg

• Managing global marketing projects for international customers• Managing the marketing and social media activities for Nytro• Actively supporting the sales and presales activities for Nytro• Developing and utilizing best practices for the Nytro Group• Special projects support

• Strategy & Planning - responsible for setting the delivery team goals in alignment with the company strategy and objectives. Communicating and reviewing the goals on an on-going basis.• Team coordination - team coaching, discussions, problem solving.• People management • Project controlling - controlling all current projects with regards to project reporting, cost controlling and budget, closure documents, resources utilization, customer satisfaction.• Customer satisfaction - managing the customer satisfaction survey on an ongoing basis• Best Practices & Customer References - sharing best practices within the Delivery team - project achievements, challenges, learnings, new marketing ideas/trends.• Sales Support - ensuring that the Delivery team provides proper support to the Sales team within the pre-sales and sales process. • Supplier & Partner management - on-going management of the Global List of Suppliers, identifying and adding new suppliers to the list; evaluating suppliers performance, keeping an overview of the pricing for global / regional suppliers.

Hewlett Packard Enterprise Roadshow planning, budget and reporting:• Budget forecasts and budget plan templates (global, regional, and local)• Planning and reporting structure via existing reporting tools and systems • Planned and consolidated KPI’s for ongoing measurement• Calendar planning with the regions • Collect ongoing feedback, best practices, lessons learned, procedures etc.PMO Execution, tactical program management and roll-out to the regions:• Syndicates the process documents to HPE teams (global / regional / local)• Supports the HPE Project Manager and team with customized content (PMO meeting content etc.) • PMO co-ordination and documentation – facilitate regular sync-up meetings, share best practices and follow project progress • Roll-out calls and on-going support to each region and / or country to facilitate understanding and implementation of the processes, assets, best practices • Collects (additional) requirements from the Regions and liaises with HPE owners for delivery• Stakeholders management, escalation pathsEvents Registration Management:• Manages the onsite registration team and process for all events • Aligns with key stakeholders to ensure branding compliance and excellent attendee experience • Collects registration best practices from the events, evaluates and integrates into the future events• Stakeholders management and escalation pathsAMS Events Production Coordination:• Coordinates the production team and ensures that information is cascaded and corporate requirements are met

• Supporting the global HP World Tour events strategy definition and engagement model establishment• Implementing corporate branding rules and policies • Managing regional stakeholders and enabling information cascading • Certifying that agreed World Tour guidelines, measures, processes, brand are cascaded correctly to the respective countries • Enablement of cross-geography best practices sharing and collaboration to drive efficiency • Managing risk by identifying solutions or bringing agreed problems to global escalation• Communicating and verifying execution of global content priorities• Implementing reporting measures and building regular reports

• Responsible for reviewing the planning and execution status of all Account BasedMarketing (ABM) plans in 4 Market Units: Africa, Central & Eastern Europe (CEE),Commonwealth of Independent States (CIS) and Middle East & North Africa (MENA)• Identifying and analyzing the gaps in the ABM area• Offering available campaigns from the EMEA Marketing resources• Building a best practices community within the Emerging Markets• Supporting the ABM planning process for 2013

• Marketing Strategy - defining the local SAP marketing strategy by translating thecompany’s global business objectives into effective marketing execution tactics• Strategy Execution - analyzing, developing, managing and successfully implementingdemand generation, pipeline building and sales acceleration activities, including datamarketing, direct marketing, online campaigns, PR & events, and more• Lead Management - managing the lead-opportunity process by securing good leadquality and high acceptance rates• Event Management – organizing the biggest events of SAP in Bulgaria by executing allnecessary steps from identifying the target audience, devising the event concept,planning the logistics, coordinating the technical aspects, launching the event, posteventanalysis, etc.• Market Research/Analysis – providing recognized expertise in understanding targetaudience and interpreting market intelligence to optimize data segmentation forcampaign impact. Identifying new white spaces for future marketing activities• Asset Management – expertly overseeing the development and dissemination ofcontent such as collateral, web sites, white papers, etc.• Agency Management – identifying, engaging, and contracting suitable agencies tomanage respective projects, including related budget and cost. Identifying andrecommending preferred agencies and initiating vendor agreements to optimizeinvestments beyond own campaign activities• Budget Management - responsible for the total marketing & telemarketing budget• Channel Marketing - driving demand generation activities with partners and ensuring astrong communication alignment between SAP and its ecosystem• Customer Satisfaction – conducting quarterly customer satisfaction surveys

• Responsible for the organization and scheduling of all the events in the Elieff Center• Primary contact with external clients for the supply of offers and price quotes regardingthe use of Elieff Center space• Maintaining a current competitive analysis of pricing and services in the market,market scanning and segmentation, keeping sustainable partnership with customersand attracting new ones• Responsible for preparation of rent contracts, payments of clients, invoices and anyother follow-up needs• Keeping filing system of all the events, conferences and customers in the Center• Coordinating closely with the Facilities Manager and the Accounting office, preparingfinancial and occupancy reports for the Board of Trustees in AUBG

• Responsible for the consistent and clear positioning of AIESEC Sofia in the externalenvironment• Keeping sustainable relationships with the current partners of AIESEC and attractingnew future partners• Responsible for the relationships between AIESEC and the corporate, the NGO andthe public sector, the University of National and World Economy and the alumni• Project management, product development and events organization• Managing a team of 10 people and making strategic decisions for the organizationdevelopment

Master'S Degree, International Business

Bachelor'S Degree, International Business

Software Specialist