Kate Stokes Email & Phone Number

Atlanta, Georgia, United States

• Assisted the Lighting Sales Manager by inputting leads, updates, and forecasts into the CRM system.• Provided comprehensive support to Lighting Representatives, addressing user inquiries, concerns, and issues.• Processed customer orders, quotes, and managed general logistics through the ERP system to meet customer needs.• Coordinated the flow of data and information internally and externally to ensure seamless order fulfillment.• Maintained an in-depth knowledge of the brand and products offered to customers.• Handled and managed inbound calls and emails from potential customers.• Oversaw multiple tradeshow logistics, including scheduling, shipping, setup, and post-event lead follow-up.

Atlanta

• Defined systems and integrated both user feedback and business requirements into product experience updates.• Developed and executed marketing plans that introduced and promoted products to online shoppers in the US market.• Managed the online assortment and product presentation for eCommerce platforms.• Collaborated with brand marketing to develop content that improved customer awareness and drove sales.• Launched new products, created a multi-channel shopping experience, and leveraged content across distribution channels.• Improved ROI via performance-based marketing strategies that enhanced customers experiences and retained customers.• Analyzed and reported on business metrics to understand eCommerce health, challenges, and growth opportunities.• Monitored competitor activity, technology trends, and emerging opportunities to recommend and execute new initiatives.• Successfully managed the overall eCommerce strategy for online retailers.

Alpharetta, Ga

• Ensured marketing efforts served to achieve business goals by developing and executing website initiatives and SEO plans.• Utilized a variety of tools to execute and report on various marketing strategies for demand generation.• Conducted comprehensive audits on marketing campaigns to optimize customer experiences.• Held high levels of technical knowledge to diagnose web issues, measure performance, and provide strategic direction.• Collaborated extensively with management and stakeholders through impactful leadership and teamwork.• Built sustainable rapport with external partners and within all levels of the organization.• Maintained a focus on visual design to drive engaging and high conversion experiences.• Generated measurable commercial outcomes by emphasizing service delivery, website compliance, and user experience.• Monitored competitor websites, and worked with diverse teams to identify opportunities to execute enhancements.

• Acquired new customers and drove traffic through SEO, SEA, social media, landing pages, and drip marketing campaigns.• Developed and maintained customer engagement journeys and buyer personas for use in all programs.• Developed and managed overall digital marketing programs in collaboration with marketing partners.• Led hind-sighting and competitive benchmarking to inform strategy, planning, campaigns, and process improvement.• Derived insights from key metrics to inform marketing strategy, and compile forecasts for key marketing programs.• Created and oversaw monthly integrated digital marketing calendars, working with partners to ensure consistent delivery and an integrated branded experience across all platforms and mediums.• Shared knowledge and best practice with colleagues and cross-functional business partners.• Evaluated effectiveness of marketing spend, and optimized as needed to ensure ROI maximization.

Dawsonville, Ga

• Developed integrated SEO and PPC strategies and execution plans that drove traffic, conversion, and ROI positive results.• Complied with rigorous testing standards to report on performance across ROI, top traffic pages, and conversion rates.• Developed reports and key metrics with my team to improve tracking processes and uncover customer insights.• Managed content for new product launches, images for eCommerce content, and content across multiple websites.• Supported online product and sales strategies, and set up marketing automation through Pardot.• Worked collaboratively with teams to identify and execute enhancements to conversion rates, user journey, and SEO.• Recorded and edited company and client videos in line with branding requirements and high expectations.• Monitored scope, schedules and budgets for projects and business units.• Worked within a fast paced and deadline driven environment to plan, implement, manage, and upgrade the website.• Built relationships to develop new growth opportunities across the consumer portfolio.• Identified, analyzed and prioritized project risk, and developed response plans through data-driven decision making.

Dahlonega, Ga

• Oversaw the recruitment, training, development and management of designers, interns, and freelancers.• Worked closely with creative, social media, purchasing, customer service, sales, shipping, embroidery, and factory areas.• Served on the Management Advisory Board as representation for the Marketing Department to share project status and contribute to both company goals and major quality launches.• Managed large scale projects by sourcing vendors, managing budget, overseeing deadlines, and meeting expectations.• Scheduled printing, photography and writing for all marketing projects and assisted with press checks.• Addressed the marketing needs of 14 Sales Representatives on a daily basis.• Designed ads, calendars, catalogues, logos, POPs, email blasts, web graphics, promotions, press releases, and articles.• Planned the Annual Bonus Luncheon, including strategizing, executing special video needs, and sourcing entertainment.• Managed SEO/SMO efforts through impactful content management, social media, Google Analytics, and AdWords.• Served on the Charity Committee to raise money and gifts for the local community.

Greater Atlanta Area

• Managed seasonal promotional campaigns, press file preparation and file release to various vendors.• Created quarterly signage for three different languages with accuracy and attention to detail.• Built professional relationships with The Home Depot Visual Merchandisers to create new concepts and goals.• Communicated performance of promotional campaigns to internal teams and other stakeholders.• Measured, evaluated and reported on what content engaged visitors, where we nurtured people and where we lost them.• Worked cross-functionally to initiate impactful marketing projects that met business objectives.• Brainstormed ideas with the team, and saw them through to detailed execution.• Relied on data to make decisions, and delivered exceptional service by quickly resolving inquiries or issues.