Michael Stone Email & Phone Number

• 35 years of experience with Design & Production, Brand Development,Production Management and Marketing Tactics.• Organize marketing assets for businesses, structure marketing departments and develop marketing strategies. • From concept to completion, produce advertising content for various channels, such as catalogs, style-guides, packaging, product launches and content for social media while ensuring brand consistency.• Design and Production for print, web and video with Adobe Creative Suite Applications• 3D modeling with Adobe Demension and Blender.

• Created the first marketing dept for Bownet and implemented complete marketing strategy• Brand development and style-guide for Bownet Sports and all ancillary brands such as; ICE20, Southbat, No Errors, EXO-Aid• Designed and produced eCommerce platform for online sales with Shopify, increasing direct sales over 40% to over $1.1 million annually with the first year.• Utilize Google analytics and Shopify statistics to identify customer purchasing trends and buying cycles• Created customer segmentation for targeted marketing tactics for the different categories such as; Baseball, Softball, Soccer, Volleyball, Football, Lacrosse etc. • Produced unique marketing tactics for global growth in Canada, Mexico, Argentina, UK, Germany, Poland and Italy. • All product and lifestyle photography & video production.• Establish presence on all Social Media platforms• Designed retargeting program for Bownet and ICE20• Developed and managed affiliate partnerships globally such as, AYSO, USA Softball, Ontario Soccer Association, State Soccer Clubs, Poland Youth Soccer and more.

Greater San Diego Area

Start-up company in manufacturing LED lighted Mic Stands.

Brand development, design and production for a myriad of clients including Rod Carew Baseball, Fender Guitars and Bownet Sports.

• Managing and staffing of production artists and freelancers• Manage scheduling and production of all marketing tactics• Manage all vendors and budgets related to marketing tactics• Manage scheduling of all marketing tactics company wide• Art Direction and design of marketing tactics• Develop and execute interviews with music artists for catalogs• Coordinate and art direct photoshoots

• Tasked with creating the first Visual Merchandising Dept for the retail chain• Produce and Coordinate the fulfillment of assets for monthly sales campaigns• Created, developed and produced Guitar Center's internal communication • Create and manage scheduling and production of all sales campaigns and promotions• Manage budgets and vendors related to marketing tactics• Design and production of all point of purchase displays and signage• Art direct and manage photoshoots for brick-and-mortar nationally• Art Directed design, photography and concept of all major sales events and sweepstakes• Project Manager and designer for launch of retail POP software

• Design, production and execution of monthly sales events with 80 page direct mail Buyers Guide to 1 million home.• Design, production and delivery of monthly support POP and POS signage for all retail locations• Hiring and managing the staffing of production department and freelance artists• Photography of products• Copywriting for products and establishing the brand• Create and maintain infrastructure to support large-scale production including the development of data-bases for text and images for thousands of products.Design and produce "Specialty" marketing materials as it related to each segmentation of the business such as; Guitars, Drums, Pro Audio, Keyboards etc. 13 different sectors total.Specialty marking included -• Design and production of 36 page specialty Direct Mail Buyers Guides• Specialty photoshoots unique for each tactic• Coordinate and write interviews with celebrity musiciansCoordinate and manage vendors related to marketing• Manage all RFQs• Freelance Staff• Print Vendors• Swag vendors• Attend press checks

Design and Production of Logos, Packaging, Brochures and Ads. Began to learn the ins and outs of project management and maintaining client relations. Working closely with clients to create and develop brands for products and services.

Started while still in high school doing paste-up, old school style, for brochures, ads and manuals. Began using first version of Adobe Illustrator to create logos and technical drawings for a myriad of clients such as Vivitar Cameras.

Member of a national team beta testing the world’s first “Direct-to-Film” software for making printer plates. We used Disney's Buena Vista Home Video's "Beaches" collateral as our demo material. This was the first time anyone had ever seen scanning images direct to their computer, desktop production, then outputting cmyk film for making printer plates.

Education record

Education record