Charlie O'Shields Email and Phone Number
kansas city, missouri, united states
Charlie O'Shields's Location
Kansas City, Missouri, United States, United States
Charlie O'Shields's Contact Details
Charlie O'Shields work email
- Valid
- Valid
Charlie O'Shields personal email
n/a
Charlie O'Shields phone numbers
About Charlie O'Shields
Storyteller, maker, designer and brand strategist who's led award-winning creative teams in the creation of interactive brand experiences for many top companies, including Hallmark Cards, Crayola, Lee Jeans, Jockey, Kodak, MetLife, Hostess Twinkies, DIY Network, Nickelodeon, Duncan Yo-Yos, Better Homes & Gardens, Kohl’s, JanSport/Eastpak, and Sprint. With over 15 years experience leading, mentoring, and inspiring creative teams, I thrive on solving complex client problems and creating meaningful brand experiences that get results. • 15+ years experience leading, mentoring, and inspiring creative teams• 10+ years apparel and consumer goods marketing experience providing concepts and creative strategy for integrated marketing campaigns including digital, social, print, packaging, point-of-purchase, PR, television and radio• Both client-side and agency-side experience, including over 6 years brand-management consultation, specializing in visual brand storytelling and content marketing • Strong ability to concept, pitch and sell marketing strategies, concepts and designs• Creative directed award-winning creative teams garnering ADDY Awards, Interactive Media Council Award, CableFax Best of Web Award, Annie Award Nomination, Broadcast Design Association Award, PRSA, and multiple international publications
Charlie O'Shields's Current Company Details
Venn49 Creative Lab
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Executive Creative Director at Venn49 Creative Lab
kansas city, missouri, united states
- Website:
- venn49.com
- Employees:
- 7
Charlie O'Shields Work Experience Details
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Executive Creative DirectorVenn49 Creative Lab Sep 2015 - PresentKansas City, MissouriDirector of Venn49 Creative Lab, a creative boutique that focuses on absolutely anything creative, whether it's packaging design, environment design, or storytelling located in the heart of downtown Kansas City's Arts District. • Packaging Design and Development• Environments: Retail Design and Trade Shows• Brand Identity: Positioning, Identity Design, Mission & Voice Strategy, Brand Audits, Concept Development.• Illustration: Character Design and Character Branding• Storytelling: Pitch Packets and Concept Development
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Advisory Board MemberInternational Child Art Foundation 2021 - PresentWashington Dc-Baltimore AreaServing as an advisor for various projects including website design and marketing. Host of the annual World Watercolor Month art challenge in July where 100% of profits from souvenir products goes to fund ICAF. -
Artist / Author / BloggerDoodlewash® Jul 2015 - PresentCreator of Doodlewash® an art blog at doodlewash.com and art movement focused on watercolor painting and sketching that features an online social community for artists, stories, reviews, tutorials, and talented guest artists from all over the planet (over 650 artists have been featured, painting and sketching on all 7 continents!)• Founder of World Watercolor Month in July - a 31 watercolors in 31 days art challenge that has thousands of artists participating each year. World Watercolor Month is a charitable event to help raise awareness for art education.• Founded World Watercolor Group™ which reached over 45,000 members on Facebook in just 9 months. Currently over 170,000 artists are members of the Facebook group. • Host of the Sketching Stuff Podcast (sketchingstuff.com), an inspirational podcast of evergreen stories inspired by my daily watercolor sketching and writing. • Published "Sketching Stuff: Stories Sketched From Life", an illustrated memoir and inspirational tool for artists as well as the "Sketching Stuff Activity Book" Series (for people of all ages!), the Sketching Stuff "Draw Upon A Time" Series where kids and kids at heart can add their own drawings to help tell the story, and the "Sketching Stuff Creative Activity Book". Available on Amazon.com -
Creative Director / FounderStorywize® 2015 - 2017Kansas City, Missouri AreaFreelance brand consultation, brand strategy, identity design, writing and content marketing services. At Storywize® we help cool people with new and existing brands create meaningful and memorable brand story strategies, visual identities, and social media marketing content that connects with an audience on an emotional level. We’re thrilled to be helping startups, personal brands, and small and medium-sized businesses create stellar brand strategies, combined with just the right words and visuals. -
Franchise Creative DirectorHallmark Cards 2013 - 2015Kansas City, Missouri AreaLed and mentored various creative teams in visual design and storytelling for the creation of new sustainable brand experience concepts and key item product development. Co-created and creative directed the design and storyworld behind a retail program called Northpole that led to the first-ever retail tie-in movie on Hallmark Channel. Worked across the entire organization and external customers to build relationships, sell the concept, and bring various groups together under the same branding and execution for the movie and marketing efforts. Expanding on the concept, I created the conceptual strategy for a second franchise opportunity called Polariffic! as a companion kids property. Additionally, I also provided visual and storytelling creative direction to multiple outside agency partners on various projects including interactive brand experience, direct marketing, television spots, cinema advertising, website marketing, e-commerce, and PR. -
Executive ProducerHallmark Cards 2013 - 2015I was an Executive Producer on a successful 2 hour live action movie event called Northpole, and championed the first-ever collaboration of its kind between Hallmark Cards & Hallmark Channel. Working closely on the story from script to completion, I also collaborated directly with production designers, costume designers, as well as the visual effects supervisor on the CG animation to bring the magical city of Northpole to life. I was also an Executive Producer on the Annie Award nominated short Polariffic! - creating the initial conceptual strategy and then working with the team on the development of the animation.
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Innovation Leader - EmotioneerHallmark Cards 2010 - 2013Kansas City, Missouri AreaWorked in a newly created Emotioneer role focused on delivering innovative, insight-driven consumer solutions. Created multiple high-level strategies and provided vision for new product programs. Led multiple teams on the conceptual development of everyday opportunities as well as seasonal programs for Christmas and Halloween. I helped craft the concept for a Christmas product called Merryokee which was a multi-year sustainable bestseller that spawned multiple product iterations. In this role I also championed the development of new ways of testing product concepts to garner more relevant consumer feedback and create more meaningful consumer experiences.
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Creative Brand StrategistHallmark Cards 2007 - 2010Kansas City, Missouri AreaWorking as an internal creative consultant and strategist, I worked on multiple brand strategy and prototyping projects, providing creative direction for internal product teams (cards, party, gifts, and keepsakes) as well as subsidiary teams, including Crayola and Sunrise Greetings. I also played a key role in re-envisioning the vision of Hallmark and helped develop a new corporate brand strategy, including creative concepts focused on emerging trends in social media. Using archetypal branding concepts, I helped develop and lead storytelling workshops for internal creative teams as well as creative brand strategy projects for several character properties including hoops&yoyo, Asteroid Andy, and Maxine. Collaborating with internal and external groups, I co-developed the creative concept and story for the 25th Anniversary Rainbow Brite brand re-launch which included dolls, videos, and interactive games. Using a storytelling ideation method that I developed, I also directed a super talented team on the creation of a new idea for a sustainable product program for kids called Bug 'Em.
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Adjunct Faculty - Intro To Interactive MultimediaKansas City Art Institute 2004 - 2010Kansas City, Missouri AreaDeveloped a new evening course in Interactive Multimedia that focused on concept to completion development of a branded interactive project. Using a unique process of storied concept development, students self-selected a favorite brand or existing entity for which they had an interest or passion and created an original marketing concept that they then brought to life using Adobe Flash. The course culminated in a final site design and concept presentation which each student pitched to the rest of the class as part of their final grade. Skills taught included concept creation, brand marketing techniques, visual design, writing, programming, and how to pitch ideas. -
Co-Owner Creative DirectorVillain Design® Company 2005 - 2007Kansas City, Missouri AreaFocusing on storytelling, creative strategy and design, I co-launched a design and marketing agency that worked with larger agencies, established companies, and several new ventures to produce interactive and print campaigns. Harnessing the power of social media, I created viral marketing strategies that increased site traffic and e-commerce revenue for multiple clients. Working closely with Jockey International, I helped develop strategies for a full-scale re-branding campaign that included multiple advertising disciplines and partners, providing strategic marketing and brand consultation for retail, online, print, and global marketing.
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Vice-President Creative DirectorLookandfeel New Media 1999 - 2004Kansas City, Missouri AreaStarting with just one brand client, Lee Jeans, I staffed and led a team of award-winning designers and programmers, and rapidly grew the brand portfolio. Within my first year, I led a rebranding and self-promotion strategy for the company which increased site traffic from 250 visitors per week to over 6,500. The site won international acclaim and I capitalized on this success with grass roots social networking efforts that helped attract new business, resulting in the acquisition of over 25 new consumer brand clients. Additionally, I worked closely with key clients and external resources directing photo shoots for online catalogs, selecting talent for multimedia projects, and creating custom music and audio. Working in collaboration with other U.S. ad agencies I helped develop highly successful creative strategies for online gaming, social media and word-of-mouth campaigns.
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Creative DirectorTouchnet 1997 - 1999Kansas City, Missouri AreaManaging an interdisciplinary team of designers, copywriters, and programmers, I led the creation of multiple touchpoint e-commerce programs for US colleges and universities, integrating interface designs for websites and kiosks. I also created a custom industrial design for a slimline wall-mounted TouchScreen kiosk, created multiple experience designs for tradeshow exhibits, and developed advertising programs and collateral that significantly increased clients and profitability. -
Creative DirectorVisual Concepts - Marketing 1994 - 1997Kansas City, Missouri AreaLeading a team of designers and copywriters, I managed the concept and creation of custom creative marketing strategies for direct mail, working closely with clients to produce tailored marketing programs. Clients were primarily real estate professionals, but also included other fields such as food and agriculture. All campaigns created under my leadership reported a significant return on investment and client retention was over 95%.
Charlie O'Shields Skills
Creative Strategy
Creative Direction
Concept Development
Brand Development
Integrated Marketing
Advertising
Branding And Identity
Copywriting
Customer Insight
Graphic Design
Marketing
Art Direction
Adobe Creative Suite
Corporate Branding
Brand Management
Marketing Strategy
Leadership
User Interface Design
Management
Visual Communication
Typography
Social Media
Strategy
Product Development
Interactive Advertising
Design Strategy
Strategic Thinking
Digital Strategy
Corporate Identity
Branding
Consumer Insights
Ideation
Digital Marketing
Social Media Marketing
Presentation Skills
Packaging Design
Illustration
Art
Charlie O'Shields Education Details
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Studio Art
Frequently Asked Questions about Charlie O'Shields
What company does Charlie O'Shields work for?
Charlie O'Shields works for Venn49 Creative Lab
What is Charlie O'Shields's role at the current company?
Charlie O'Shields's current role is Executive Creative Director at Venn49 Creative Lab.
What is Charlie O'Shields's email address?
Charlie O'Shields's email address is ch****@****ize.com
What is Charlie O'Shields's direct phone number?
Charlie O'Shields's direct phone number is +181644*****
What schools did Charlie O'Shields attend?
Charlie O'Shields attended University Of Missouri-Kansas City.
What skills is Charlie O'Shields known for?
Charlie O'Shields has skills like Creative Strategy, Creative Direction, Concept Development, Brand Development, Integrated Marketing, Advertising, Branding And Identity, Copywriting, Customer Insight, Graphic Design, Marketing, Art Direction.
Who are Charlie O'Shields's colleagues?
Charlie O'Shields's colleagues are Peter Young, Patrick King, Austin Gilmore, Tom Apple, Tom Hartwig, Brenda Frick.
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