Responsible for guiding the execution of primary market research while developing long-term insight generation plans that support a cross-functional marketing team.Act as an internal consultant to the brand team working to translate brand strategy and unstructured business issues into appropriate action plans that result in clear and meaningful deliverables.Translate primary market research findings into actionable story-driven insights. Exhibit an attitude of continuous… Show more Responsible for guiding the execution of primary market research while developing long-term insight generation plans that support a cross-functional marketing team.Act as an internal consultant to the brand team working to translate brand strategy and unstructured business issues into appropriate action plans that result in clear and meaningful deliverables.Translate primary market research findings into actionable story-driven insights. Exhibit an attitude of continuous improvement, to identify new research tools, analytical methodologies, and visualization techniques to turn data into insights and action. Show less

Responsible for managing the overall health of a research unit. Oversee unit development and financial growth. Guide various research teams to deliver actionable results on strategic primary research programs including market segmentation, product testing, brand positioning and messaging, ad testing, customer satisfaction and loyalty, brand reach and awareness, and pricing research. Lead every aspect of the research process: questionnaire design, cost and resource management… Show more Responsible for managing the overall health of a research unit. Oversee unit development and financial growth. Guide various research teams to deliver actionable results on strategic primary research programs including market segmentation, product testing, brand positioning and messaging, ad testing, customer satisfaction and loyalty, brand reach and awareness, and pricing research. Lead every aspect of the research process: questionnaire design, cost and resource management, data collection methodology, vendor selection, data processing, data analysis, insight perception, report development and presentation of findings.Advice and collaborate with other project leads and stakeholders to identify business problems, determine study design and deliver strategic recommendations that resulted in successful program implementation and product launches. Show less