Audit content in preparation for migration to new sites and/or technology platforms. Guide clients to choose content to keep, improve, and retire. Map content to the customer journey. Develop sitemaps to improve navigation. Plan the creation and publication of content and measure impact.Clients include Revalize, Stuller, Inc.

Auditing content experiences against business goals, competitors, editorial standards, industry research and best practices, audience needs and expectations, and performance factors and identifying opportunities for improvement. Analyzing content performance data to measure success and identify opportunities. Outlining website page hierarchies via sitemaps to improve navigation. Recommending content governance processes based on an organization’s size and needs. Developing brand-specific editorial standard guidelines for content writers. Editing copy against brand editorial standards, brand tone and voice guidelines, grammar, and copywriting best practices and providing recommendations for improvement.Clients include UPS, Society for Human Resource Management (SHRM), Humana, and Vivify Health.

Content strategist and senior copywriter on Adobe account for seven years. Concept and write white papers, emails, web copy, direct mailers, infographics, scripts, industry conference materials, and more. Campaign experience includes nurture, demand gen, lead gen, door openers, and more. Work with Creative Cloud, Marketing Cloud, Document Cloud teams, as well as Government, EDU, Marketing, and Adobe Partner teams.Other clients include Google, Cisco, Seattle Genetics, Strayer University, Red8, Imagine Health, InfoTrax, and Axis41. Previous editor of, and contributor to, Axis41.com blog.

Edit Associated Press content, publish online. Content reaches 50 national news outlets. Research, write and publish original content. Format photos for the web.

Write articles on a deadline for publication in online format. Interview local business owners, event planners, and community members. Format photos for the web.

Interview University of Utah students, club representatives, and administration representatives to highlight diversity on campus for online pedagogical publication.