Carol Strauss Email & Phone Number

Seasoned marketing professional experienced in developing and executing marketing strategies, plans, and campaigns with knowledge of ongoing market scenarios and consumer trends. Passionate leader in the management and delivery of brand including message, tone, and graphic standards. Creative thinker with strong analytical skills and ability to examine and identify trends in data.Career Highlights• Manage the development of creative and the production of marketing materials including brochures, posters, signage, and tv and radio PSAs for national signature fundraising programs• Develop and implement email campaigns for signature fundraising programs; gathered measurable metrics, established benchmarks, and defined KPIs in order to drive higher performance rates and identify trends in data• Drove the brand development and marketing material production for a new national fundraising program and achieved participant growth regionally in its 2nd year supported by a strategic marketing campaign which included a targeted, segmented email plan• Led the development of a national marketing strategy for the organization’s largest fundraising program and provided direction on tactical execution for regional managers• Part of a strategic team responsible for the launch of a brand awareness campaign and shift in the organization’s brand house; acted as the point of contact with the design agency regarding the development of collateral• Change management support and fostering of team members through professional growth

Listed skills include Event Planning, Marketing, Fundraising, Volunteer Management, and 26 others.