Danielle Goodall 💫 Email & Phone Number

Wokingham, Gb

Göteborg, Se

Responsible for leading the Sponsorship, Brand Advocacy Campaigns, Influencer Marketing, Partnerships and Events strategy for Volvo Car UK.Development of a partnership, events and sponsorship strategy that showcases Volvo’s brand and mission to help people move in a safe, sustainable and personal way.Successfully built and managed the Ambassador & Influencer programme for the UK market offering best practice to the global markets including the recent Safety in Mind campaign. Management of governance and compliance to brand guidelines on local brand initiatives such as approval of local sponsorship or partnership activities to ensure global standards are maintained.Rights management of partnerships including British Triathlon and The Eden Project. Collaborating with the product team to design, develop, produce and implement the go to market strategy for partnerships, events and collaborations on new nameplate launches including C40 and EX90. Protecting Volvo’s brand with trademark usage programmes for partners and the retail network. Acting as a custodian of the brand and holding responsibility for the development of a consistent set of formats, frameworks and standards for all events in the UK. Delivering a calendar of seasonal events delivering world class experiences for both internal and external audiences ensuring a consistent premium experience of the brand.Leading a team consisting of a dedicated event manager, VIP coordinator and full roster of agencies including an external event specialist team. Overarching responsibility for a fleet of 80 cars to support the advocacy, event and sponsorship strategy managing a team responsible for insurance, maintenance, servicing and delivery. Management of a £MM budget including forecasting, reporting, PO management and accruals.

Bristol - London - New York - Miami, Gb

Now in their fourth year, the Influencer Marketing Awards are centred around celebrating effective, inclusive and creative influencer marketing campaigns that authentically connect brands with consumers.

Taplow, Bucks, Gb

Tripled net revenue within 18 months leading Hedsor’s Sales & Marketing team. Responsible for developing & implementing the marketing, PR & digital strategies to ensure delivery & ongoing volume, yield & revenue targets for both B2B and B2C. To lead the development of brand, marketing & media strategies using continual audience research and analysis to inform thinking.Key Responsibilities:- Develop the Sales & Marketing strategy for the venue working closely with the Chairman and Directors to align objectives & synergies to over achieve targets.- Re brand the business to ensure the venue is attractive to the luxury / HNW market. - Be the brand guardian for all internal & external messaging. Develop & maintain new brand guidelines.- Manage internal team and external agencies for brand, advertising, media, digital & research to ensure full support with particular focus on Digital - SEO, PPC & social.- Manage & motivate the team & develop strong collaboration with external suppliers and vendors.- Manage all activity relating to audience research profiling & understanding.- Identify, recommend & develop a portfolio of brand appropriate marketing partners & affiliates to maximise profile, reach and profit opportunities.- Take responsibility for the annual marketing budget and ROI.

Acted as the custodian of the brand and held responsibility for the development of a consistent set of formats, frameworks and standards for all consumer facing activity globally. Management of the prepaid product card programme and increased transactional spend by 32% during my tenure. Implemented working processes and foundations of a newly formed team and structure ready for the major acquisition by Optimal Payments.Management of a team of seven including Head of FX and Senior Retention Manager.

Leading the development and implementation of annual marketing plans that result in consistent sales increases and profiling for the Group and our sub payments brands. Directing the development of digital, direct marketing, media, creative, sales promotion and PR strategies across B2B and B2C channels Management of €MM marketing budget and team of specialist marketers. Driving the development and implementation of media strategies that result in improved efficiency and accelerated sales growth and profitability.Spearheading the internal communications and external media strategy across multiple markets & territoriesDevelopment and implementation of consumer research designed to improve results of our sales and NPD strategy.Third party stakeholder management including day to day management of external agencies and freelance personnel.

Purchase, Ny, Us

Development of best in class, cost-effective B2B and B2C marketing strategies which delivered against key business objectives, supported new products, key cardholder segments and new payment product functionality leveraging sponsorship assets including The BRIT Awards and UEFA Champions League.Ownership and control of country Marketing budget for Ireland including defining brand strategy, media spend and B2C market communicationsImplementation of marketing strategy, from ideation, detailed programme execution through to post-market results tracking and analysis. Delivery of best in class marketing support to account teams for new business pitches and responses to RFP and RFIAwarded UK&I Most Valuable Player Award at European Marketing Summit 2012

Purchase, Ny, Us

Ownership of MasterCard's relationship with UK&I Prepaid / Fintech Issuing community.

Purchase, Ny, Us

Development and management of Barclaycard Partnerships relationship with MasterCard including Sky Card, Argos & Bhs programmes.

Us

Cary, Nc, Us

Relationship management of BT, MCI, Perot, HP and other large B2B contracts.

Zurich, Zurich, Ch

Management of GSK contract and permanent desk.

Master Of Business Administration - Mba, Marketing

Cim, Certificate In Customer Communications

A Levels, English Language / Theatre / Media