Focused on general campaign and social media management for a local government agency launching a new marketing campaign targeting a broader audience with the goal of driving more engagement and participation.

Collaborated with small organizations focused on developing their brand, evolving their marketing strategies, go-to-market planning, and driving revenue through eCommerce. Provided industry knowledge and expertise in outdoor apparel & equipment, footwear, eyewear, beauty, and general retail.

Responsible for developing and growing a new brand of skincare products. Designed go-to-market strategy and monthly content plan to support new and in-line and products. Collaborated with the product and creative teams to launch five new products in Q1. Influenced shift in eCommerce strategy to focus on SEO and paid media to drive traffic, revenue, and customer acquisition.

Led go-to-market and eCommerce strategy, and execution resulting in 60% growth. Managed communications strategy and PR agency with a focus on fashion. Collaborated and influenced multiple cross-functional teams engaged in rebranding across all retail, channel marketing, sales enablement, in-store promotions, and operational process.

Developed marketing and communications strategy for three brands of over-the-counter reading glasses and sunglasses with distribution through multiple channels including grocery, drug, and mass. Rebranded and launched new eCommerce site in my first month, immediately increasing sales. Developed new visual merchandising program for grocery/drug/mass channel within three months.

Led initial brand development of startup bringing a patent pending soft-baby carrier to market. Developed and managed overall marketing strategy and communication plan including generating consumer insights, go-to-market plan, PR, demand generation, social media, brand and product positioning/messaging and content creation. Influenced web & e-commerce development, sales strategy and organizational structure.

Directed and championed global sports marketing and promotional strategies and plans while managing the execution through integrated marketing plans including social media, digital and print advertising, PR, email campaigns, word of mouth and other corporate digital platforms. Managed creative direction and production of the brands visual elements including location photography and video. Key contributor on cross-functional teams involved in brands redevelopment process, analyzing market potential for new product categories, go-to-market strategy and process and evolution of company’s philanthropic direction. • Affected 8% increase in brand awareness (gen. pop.) over 5 years • Awarded numerous cover shots and features in national and regional media• Developed award winning social communities and digital promotions

Developed and managed the overall marketing strategies, plans and communications for brand identity and development projects including global sports marketing program, strategic partnerships and promotional programs. Planned and art directed 20-30 lifestyle photo shoots a year and developed the asset management system to keep it organized. • Drove expansion and promotion of athlete team from 8 members to 20+ • Developed and managed strategic partnerships with 30+ varied organizations • Directed communications, promotions and onsite activation of 100+ global events