Shantanu Sarkar Email & Phone Number

Pune, Maharashtra, India

PRODUCT & PRICING MANAGEMENT• Managed the product management and pricing function, ensuring sustainable growth and achieving short-term and long-term sales revenue targets.• Contributed significantly to new product launches by creating product literature training materials, executed focused campaigns for coverage improvement, created Brand awareness in the ISC region through ATL & BTL activities & developed sales tools/product pitches to enhance conversion ratio.• Played an active role as the Product & Pricing manager in creating projects, allocating responsibilities, chalking out timelines &monitoring the cross-functional team's progress from product concept to execution, identifying areas of need for upsell/cross-sell opportunities.SALES MANAGEMENT & PEOPLE SKILLS• Analyzed the client needs and delivered solutions accordingly, skilled in developing and managing business in Bakery Ingredients• Created detailed sales forecasts, and devised sales plans to deliver the results by continued engagement.• Defined sales team standard workways driving differentiation and winning over the competition, automated Governance like training and the productivity of distributors.• Streamlined Sales operations by establishing guidelines & forming a successful pipeline of new sales opportunities & develop standards for customer relationship management.• Orchestrated sales growth through improved policies and practices, translated business goals into individual weekly/ monthly/ annual KPIs to measure and monitor with greater clarity and transparency• Trained team members on pipeline, account & channel management, product & processes, sales skills, probing & communicationP&L MANAGEMENT• Achieved the targeted market share along with growth in top line and gross margin using the channel & product mix, surpassed the agreed targets on P&L ratios• Periodically tracked retail KPIs, market share vis-à-vis pre-set standards, and industry & economic trends

New Delhi, Delhi, India

• Managing Key Accounts for entire Northern and Eastern India• Account management of key direct customers• B2B Accounts: Mother Dairy, SRD Repose, Bakers Circle, Bonn, Nik Baker's, Harvest Gold, Priyagold, Switz Foods, Bisk Farm, Keventer Agro, Giani Ice Cream and many more• Resolving key client issues and complaints• Managing communications between key clients & internal teams• Strategic planning to improve client results• Establishing productive, professional relationships with key personnel in assigned customer accounts• Improving the profitability for my set of accounts – based on sales contracts• Meeting up assigned targets for profitable sales volume and strategic objectives in assigned accounts • Price contracts, Volume based agreements, Annual sales contracts• Proactively assesses, clarifies, and validates customer needs on an ongoing basis• Leading solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel• Building a strong project pipeline and improving the hit/win rate• New Business Development – Adding Key Accounts, Institution and High revenue customers

New Delhi Area, India

• Managing Channel Partners for entire Northern and Central India• Develop and manage sub-dealers/distributors across the region• Develop a strong dealer network in assigned territory• Improving the profitability for my set of accounts – Through better pricing and annual volume based sales contracts• Annual Budgeting and Forecasting• Price contracts, Volume based agreements, Annual sales contracts• New Business Development – Adding Channel Partners, Institution and High revenue customers

Ahmedabad, Gujarat, India

• Developed and managed specialty fat-business pan India basis• Delivered client focused solution based on their needs• Traveled across the country for B2B Sales, few of the major accounts are: Barry Callebaut, The Campco Ltd., D’lecta Foods, Devyani Food Industries Ltd., Gandour India, HUL, Lotus Chocolate, MARS, Mondelez India, Nestle India, Rich Graviss, Zydus Wellness, Vadilal and many more• Promoted the company and specialty fat products through various marketing channels

Mumbai, Maharashtra, India

• Plan, direct, manage and coordinate all aspects of sales • Develop and manage dealers/distributors • Account management for few of the key direct customers• Control sales costs within the sales budget • Responsible for product quotations to customers • Responsible for handling sales team for channel management• Coordinate and assist Sales Team to perform effectively and efficiently • Assist Sales team in planning their business travel effectively and efficiently • Work on Minimizing credit period for customers & fix credit limits • Enhance Cash flow by converting to Advance payment • Sundry debtors at optimum level – Credit period and credit limit

East India

• Set up the entire sales structure in Bihar, Jharkhand, Western Odisha and Chhattisgarh• Developed & managed sub-dealers/distributors across the assigned part of eastern and central India• Handled Sales and Marketing activities for both the regions• New Business Development

East India

Master Of Business Administration (M.B.A.), Marketing And Human Resources Management, A Grade

Activities and Societies: Participate & Organiser of Events and Occassions

Bachelor'S Degree, Accounting And Business/Management, A Grade

Activities and Societies: Participate & Organiser of Sports and Cultural Programmes