Executive advisory roles such as to a founder of a purpose-driven wine business. Focused on development of strategic initiatives to scale the brand domestically and internationally. Leadership role dedicated to the circular economy. Overseeing strategic planning and fostering alignment with key stakeholders, involved in shaping the Australian business model. Focus extended to the development of a customer-centric strategy ensuring the organisation remains at the forefront of innovation.Dynamic blend of leadership, strategic vision, and industry-specific knowledge to drive positive transformation and ensure long-term success. Committed to excellence in the ability to navigate diverse industries and deliver tailored solutions that propel organisations toward their goals.

P&L growth and transformation across Asia Pacific & Canada region. Leader of leaders, who works cross-functionally to take strategy through the line to execution. Enhancing the customer experience through building an inclusive team culture. Long-range plan design, development and execution of key levers to grow. Develop the go-to-market model across multiple geographies. Board executive leadership role, reporting to the President of International Markets.Achievements :-Delivered a 5-year long-range plan with P&L ownership across APAC & Canada, achieving revenue and profit growth targets. Built an inclusive team culture, optimised the go-to-market model, and drove industry benchmarks.Customer Focus: cross market go to market execution, launched ‘top tier’ insight led added value approach. Fostered a cohesive approach that delivers exceptional joint value and prioritise ‘must win’ actions. Recognised through awards from strategic customers, highlighting our success in unlocking insights and creating joint valueRevenue Growth Management Leadership: led initiatives to deliver in year+250 bps EBITDigital Insight-Driven Data Automation: one touch capability that built team and customer financial acumenAdded Value Joint Business Planning: cross country relationships aligning long-term strategies with partners, via proactive and creative approach to problem-solving to consistently create joint value People Experience prioritise the development of talent and build capabilities. Developed through goals and growth bespoke model, enhancing productivity and people experience.Received special recognition from top two customers for partnership of our capability, insights, innovation, and trend leader through implementing of collaborative ‘Growth Summits’Supply Chain, Supply Chain Partnership Award from largest customer, recognising our exceptional collaboration. Design-to-value initiatives, aligning consumer preferences with margin improvement initiatives

Commercial leadership to transform, and execute a long-range plan with full People and P&L responsibilities.

General Management role with full P&L responsibility leading globally recognised consumer brand's and large team. Focus was to maximise business unit performance, drive productivity and develop the organisational capability.Key Achievements:• Focused investment in brand equities – Johnson’s Baby (turnaround), Listerine (accelerated growth) and Acuvue (further build). Business growth from a 3-year negative CAGR to positive. Baby turnaround from -3.3% to +1.8%. Created double-digit growth with Acuvue +20%, Lifescan +13.8% and OTC +182%. Increased overall consumer Gross Profit +110 bps• Developed and executed Vision Care step change model to grow the business +20% in first and +25% in subsequent year• Developed, researched and executed marketing plans for ‘number one program that grew market share by +2%• Review and renegotiate the go to market model for our distributors which resulted in an increase in team size and reduction in trading terms by 200 bps • Established new go to market model for the Pharmacy channel, new one J&J approach creating double digit growth and key efficiencies. Launched Nicotine Replacement Therapies within the channel • Built analytics as the core to business decision making including distributor management toolkit and ‘one-touch approach to data’• Implemented promotional pack strategy to simplify the business and drive reduction in sku count (-17%) • Awarded supplier of the year with Watson’s for Supply Chain focus and best in class key account management in Guardian• Country Sponsor for the Health & Wellness Council, recognised via a ‘Live for Life Award in 2015’ for exemplary performance and contribution • Recognised for future leadership potential and as ‘pipeline talent in Asia Pacific’

Lead the Global relationship with Tesco across all operating countries, full P&L responsibility. Change ambassador to develop and implement the customer strategy across all stakeholders. Member of Regional Customer Leadership Board and Global Customer Leadership Team. Lead various initiatives on a Global basis (Joint Business Planning, Supply Chain, Ideation). Develop shopper based programs that delivered differentiated solutions to drive the business.Key Achievements: • Received Tesco values award in 2012 for work within Healthcare “All your work and support in bringing to life the healthcare zone vision as part of the wider category plan – you really pulled out all stops”• Developed process for Added Value Joint Business Planning with governance from Tesco Global Team and implemented across the wider business• Jointly developed the Tesco Team strategic roadmap focused strategic pillars; Traffic and Conversation, Supply Chain, Digital, Personalisation and Loyalty, Ways of Working. Cascaded these into the teams and longer term strategy development (Health and Wellness)• Jointly developed the strategic framework and collaboration model in the UK business which grew the business from double-digit decline to +4.7% growth (3.8 times vs. mkt) in 2012• Developed a cross country pricing negotiation/strategy to mitigate a 11.9% risk ($1.8M USD) and developed of pan country strategy which was fully executed• Ranked 5 out of 18 (top tier) in Advantage Group Benchmark Survey (Global Business Relationship and Support/ Global Personnel and Organisation) in 2012• Developed and executed best in class é-commerce strategy, activated across the ‘Online Path to Purchase’ leading to +15% channel growth, triple the overall business performance• Connect via customer ideation sessions to identify insight and build execution plans e.g. Digital Strategy development at Google office that lead to fastest growing channel in UK

Functional Leadership at board level for the customer development (sales) department. Responsible for the delivery of the full department P&L. Member of the management board overseeing the total company operations, Asia Pacific Regional Customer Development Team and board sponsor to a Cross Functional Strategic Business Unit. Lead the full customer interface with direct and distributor customer network. Lead the overall team of over 100 people including channel, customer marketing and execution team.Key Achievements:• Rebuilt the local team to be more focused on customer centricity, transparent communication and strategic thinking that resulted in a significantly stronger leadership team focused on driving business results and improving team dynamics. This resulted in delivery of the Business Plan at top and bottom line, 2009 at +9.9% and 2010 at 10.4%. • Developed a Strategic Road Map that focused on change and accelerated business growth via becoming Shopper centric (Project: A&V to SAVVY)• Key negotiations which aligned business goals with trading terms aligned to distributors (1.8M MYR)• 2010 Regional In-Store Excellence Award and 2010 Supplier of the Year • Ranked 4th in total performance in Advantage group survey for Malaysia

Regional Sales Leadership position across Asia Pacific. Lead for sales on the business integration team. Assessment and development of regional Sales Capabilities within the region. Partner priority markets to drive profitable growth with key global and regional customers. Develop and implement insight driven category/shopper initiatives that maximize customer and J&J’s growth opportunity. Review in market pricing vs strategy across all countries and develop clear recommendations. Joint Business Plan alignment with global and country account teams focused on Wal-Mart, Carrefour and Costco. Commercial terms negotiation, annual partnership with markets on terms planning, engagement with regional offices where customer pursues regional agreement and special terms projects. Development of best practice with a focus on customer excellence and supply chain. Key Achievements• Led regional sales and management of all technical service agreements for the integration of the Pfizer Consumer business, received Standards of Leadership Award from Company Group Chairman for achieving outstanding results • Built capabilities via development and execution of a regional wide focus on the Shopper via regionally developing the “J&J Way” course. Rated by Glendinning as best in class to over 500 people• Negotiated trading terms with key retailers and developed capabilities via region-wide training• Deployed framework to sell OTC across all markets which resulted in new go to market framework in Indonesia• Developed a cross-market approach across Asia Pacific to conduct a full price review including the identification of $5M USD to bottom line

Key leadership role for the number one account within the Asia Pacific region for Johnson & Johnson : Woolworths Ltd. Business Management role that takes the lead across all levels for both organisations (Woolworths Supermarkets & Big W). Develop the overall customer strategy to achieve core customer P&L metrics. Lead the annual Joint Business Plan that is underpinned with core financials and key strategic focus areas. Evaluate overall promotional effectiveness enabling the execution of the most effective promotional plans. Develop and lead customer contact matrix including Top to Top meetings. Represent the Sales organisation on a cross functional leadership team. Sales leadership team member which reviews and leads overall department. Coordinate the Sales and trade spend financial numbers for the overall department.Key Achievements• Core category partnership programs that enabled us to achieve sales and trade spend business plan numbers• Achieved ‘Supplier of the year’ for Big W for best account and growth • Partnered with Woolworth’s on key supply chain initiatives that led to best in class supply chain status and industry best practice service levels• Performed a lead role for Woolworths in the Cross-Tasman trading terms negotiation, which ensured an excellent outcome for J&J. Managed and negotiated revised set of trading terms for Australia and New Zealand (Progressive, Woolworths and Big W)

Four leadership positions with increasing responsibility : National Business Manager – Coles Group, Senior Brand Manager, Trade Marketing Manager & Product Manager. Green's is an Australian listed food consumer goods company that manufacturers within Pasta, Baked Goods, Snack categories.