Sales Director
Took on a sales role to support the required growth of the Datong Tracking and Location product range. Responsible for increasing global sales, establishing and implementing sales strategy to achieve this covering a worldwide customer base and distribution network. Managed European distributors in Germany, France, Spain, Poland, Italy, Bulgaria and Romania.o Created and implemented a sales strategy. o Developed good relationships with UK & overseas customers and Distributors /… Show more Took on a sales role to support the required growth of the Datong Tracking and Location product range. Responsible for increasing global sales, establishing and implementing sales strategy to achieve this covering a worldwide customer base and distribution network. Managed European distributors in Germany, France, Spain, Poland, Italy, Bulgaria and Romania.o Created and implemented a sales strategy. o Developed good relationships with UK & overseas customers and Distributors / Agents. o Worked with my sales team and the NPI and R&D departments to create a new product roadmap.o Implemented a Customer Relationship Management (CRM) system. o Improved marketing material and introduced a Customer facing, secure “Tech site” area on the company web site.o Launched new products.o Initiated a product lifecycle / end of life process for aging productso Organisation of Distributor conferences held in various locations worldwide.o Realised new sales in previously dormant territories (including Australia, South Africa and the Middle East)o Established a budgeted plan for attendance at key exhibitions, then arranged each exhibition at the appropriate time including exhibition stands, attendance, products, pre exhibition promotional activities and post exhibition follow up.o Controlled department budget / expenditure. Show less