Stuart Gannon Email & Phone Number

London

Leading the media response on Primary Care, learning disabilities, dementia, Freedom of Information responses, mental health in the secure estate, personal health budgets and the Healthy New Towns programme. Ensure that NHS England provides clear, consistent and accurate messages to the media about its work, in line with the organisation strategy.Line manage three members of the media team between bands 5 and 7.Proactively support the delivery of NHS England's Five Year Forward View strategy up to 2020.Ensure quick and balanced rebuttal of inaccurate comments about NHS England and its work in the media and social media.Ensure that the proactive media relations activities for NHS England are aligned to its priorities through the development and delivery of proactive media strategies and plans.Work collaboratively across the organisation, including integrating media relations activities into the work of Domain/ Policy leads.Briefing, advising and supporting senior clinical leaders to be effective media spokespeople for NHS England at national and local level.Communicate clear and consistent messages to patients and public through various media channels.Build effective working relationships with the communication teams from a range of organisations in order to better collaborate in communicating information to shared audiences.Work with the Department of Health, Number 10, other Government Departments, and other health and social care partners and Arm's Length Bodies (ALBs), to share intelligence about news stories, to ensure appropriate timing, co-ordination and briefing and, where appropriate, agree common lines to on major issues.To work closely with the digital communications colleagues, in order to maximise opportunities to communicate through digital media and media.To use insight and evidence from within NHS England and the wider commissioning system to plan media relations activities, identify risks and issues and manage rebuttals.

In addition to previous experience, my responsibilities include:• Manage the communications remit for the £100m Talent Match youth unemployment programme and £75m HeadStart mental health scheme.• Drafting rebuttal statements on controversial lottery funding.• Media training of senior staff and board members.• Drafting quotes, blogs and briefing documents for the Chief Executive and Chairman.

• New role specifically created for me.● Worked with Channel 4 to produce ‘Britain’s Challenging Children’ documentary, based on NASUWT research, for the Dispatches programme which received national media coverage.● Developed the ‘Taking Control of the Classroom’ documentary in partnership with ITV Tonight.● Built up an extensive range of journalist contacts in the political and education press as well as the planning and production departments of the BBC, ITN and Channel 4 News.● Generated press coverage for NASUWT activities and policies and drafted press releases, statements, appropriate briefing and information materials UK-wide.● Liaising with internal departments, elected representatives of the Union and external organisations including the Department for Education, Ofsted and Select Committees.● Promoting the NASUWT’s work Twitter. ● Planning and co-coordinating media activity before, during and after the NASUWT’s annual conference.● Providing on-call media response.● Developing and maintaining the Union’s press office systems including media monitoring, contacts database and press office systems.● Attending and reporting party political conferences and fringe events.● Monitoring and advising on the general developments in the education, trade union, and parliamentary sectors.● Contributing to, and supporting the development of, the NASUWT’s information and communications strategy.

● General news reporting on the construction sector including the new Wembley Stadium and Olympic Games venues.● Developed a detailed knowledge of the construction industry from site to boardroom level.● Analysed annual financial results of major construction firms to produce news articles.● Produced in-depth feature articles on range topics ranging from drug testing for site workers to the impact of migrant workers on apprenticeship programmes. ● Reported on major conferences such as the MIPIM property fair in Cannes.