Assisting clients' efficiency and profitability through business process improvement and automation (BPA) using Microsoft Dynamics CRM and Power Platform.

Software Licence Manager for General Business UK & Ireland. Working in partnership with KPMG & Deloittes to ensure protection of IPR. Conducted Software License Reviews, established the usage vs T&Cs, negotiated settlements for over-usage.Worked closely with the Senior Account Managers to effectively engage with client, educate the clients on matters of licensing, establish value add for any basis for financial settlements.Achieved and exceeded targets each year.

Managed team of 10 Salespeople to promote Cognos solutions to the existing Cognos base plus the new IBM client base.Responsible for coaching of individuals, liaison with senior management for forecasts, and personal involvement in key deal closure.

Responsible for managing the largest Business Partner for Cognos in the UK (and indeed Europe)Promoted Cognos solutions, assisted the Business Partner in creating their Cognos-based growth plans, and personally worked hand-in-hand with the Business Partner Sales team to engage with clients and close opportunities.

Commenced as the Sales Manager responsible for Technology Sales - largely focused on the IBM product range and relationship.Following 3 years of solid performance, promoted to overall Sales Director, responsible Technology and Business Applications ( ERP, CRM and BI ) managing a team of 25 salespeople.Managed to grow the business, though the challenging times of dot.com boom and bust, and subsequently sold the business through a VC backed buyout.

Successfully passed through IBM Sales School with Merit.Initially sold IBM Mid-Range systems to clients in Southern UK, direct selling and aligned with ISV solutions.Latterly responsible for growing a group of key IBM Business Partners selling solutions into the Unix marketplace. Achieved 5 x IBM 100% Club and one Top Performers club.