Creative by nature, I've worked for 12 years in and around music whether it be composition, ad music, bands, remixes, TV and film. Having seen things from the music side I also understand and am well versed in the arc of creative projects in general, how to reach an audience, how to tell a story and how to capture that story in a compelling way. Every piece of media has a beginning middle and an end and has to be true to its intended purpose. It isn't enough to be good these days, content creation is a game of standing out having a unique presence and showcasing that presence clearly.