At Acadia, I helped clients achieve their social media goals by building out and executing detailed organic social media strategies for 7-10 accounts. I've had the opportunity to work with e-commerce brands, law firms, and B2B brands in the digital space. My responsibilities included:- Building meaningful relationships with clients while understanding and communicating their business needs and expectations to the team.- Act as the primary point of contact between Acadia and the client.- Manage the scope to ensure that we fulfill our client obligations.- Provide quality assurance on all social media and account deliverables.- Provide social creatives and copy to support the content team.- Provide reporting and analysis on the most crucial account KPIs.- Preparing presentations and leading monthly, quarterly, strategy, and discovery meetings with clients.- Provide creative solutions and pitch new campaign ideas related to the client's objectives.- Provide recommendations on other Acadia services that can lead to client success.

In 2018, I became self-employed as a marketing consultant to help small business owners develop, execute, or enhance their marketing efforts and online presence despite the lack of budget for help from larger digital agencies. Some examples of my work included:- Retaining all of my Director of Marketing duties with Pawn 1.- An increase in social post engagements after two months for a kids clothing e-commerce brand as a social media consultant. - Consulting and project management for a financial services startup where I managed the branding initiatives, developed a comprehensive network marketing and social media strategy and acted as a liaison with an established web development and SEO agency.- Developed and executed a brand awareness social media strategy for a local Spokane restaurant that increased the volume of phone calls and reservations in four months.- Managing branding initiatives and website development for a popular Spokane sushi bar.- Developed a comprehensive sales funnel and messaging strategy for a self-help cognitive behavioral therapy startup.

As the Director of Marketing, I created the organization's first integrated marketing plan that combined multi-channel efforts across owned media, paid media, print and billboard advertising, television, and radio. The marketing plan's primary objectives were to ensure consistent messaging across all channels and develop the foundations for e-commerce to increase sales and customer acquisition. Previous marketing efforts were disjointed, so my purpose involved crafting a more cohesive approach to brand messaging.- I was responsible for the project management of a company rebrand and website overhaul.- Crafted a messaging strategy and campaign focused on educating consumers about brand service offerings via owned media, paid media, television advertising channels, and retail signage.- Worked closely with the Operations team to develop the foundations of e-commerce based on previous engagement received on social media.- Designed, launched, and managed the inventory and fulfillment of the company's jewelry e-commerce Shopify site that yielded an AOV of $737.69, a customer return rate of 13%, and a $7 average ROAS. The processes I created here became the template for other e-commerce initiatives.- I created and managed all paid media ads on Facebook, Instagram, and Google Ads for objectives ranging from brand awareness to conversions.- I designed a conversion tracking system that bridged online and offline sales via spreadsheets and POS database queries.- I provided performance insights of our paid media campaigns to internal teams through data analysis of platform reports and data visualization using Databox to identify success, failures, and opportunities.- For a more comprehensive analysis, I tracked all marketing performance metrics via Airtable.

I created and executed a social media marketing strategy that became the cornerstone of the brand’s online presence and increased brand awareness in 4 local retail markets for 25 retail locations between Washington and Idaho.- I was responsible for crafting the voice and persona of each of the company’s sub-brands, including financial services, retail jewelry, and music gear.- I established and maintained social media content calendars for the three distinct sub-brands.- Working closely with the operations team, I designed an efficient content creation workflow that required minimal effort from the individual locations so store managers could focus more on daily operations.- I was responsible for copywriting, photo editing, and minimal graphic design for social media content.- I maintained engagement rates between 7 to 9 percent on Facebook by engaging with the audience daily.- The company needed a way to stay ahead of all customer issues, so I established a customer service workflow with company stakeholders and retail locations to escalate consumer issues to increase consumer retention rates, evidenced by a YOY increase in the total loan balance.