The Franchise Development Manager Role is primarily accountable for ensuring relevant Franchise development policy procedures and standards are maintained. The role also involves analysis and assessment of potential Franchise business opportunities. Additionally the role is responsible for the development and communication of the Regional Network Plan and drive overall Franchise Development activities with dealers and regional management. One to one engagement of the dealer network regarding performance and performance improvement plans forms another critical area of the Franchise Development Manager role.

The Business Development Manager Role is accountable for “end to end” Business Performance of Nissan’s Dealer Network including but not limited to new vehicle sales, parts and service performance, visual identity, loyalty and service performance and network (franchise development). Additional responsibility includes ongoing performance management, the development and implementation of Strategic Business Plans and input and development of dealer marketing and sales plans.

As a consequence of centralisation and split of the Beer and Wine Sales team, this role was established to head a multi discipline team charged with the development of an integrated Sales and Marketing plan, the development of a Category and Channel plans and initiatives, advanced customer analytics and a field operations team charged with draught beer service delivery. Key direct reports to this role have been the National Category Manager, Venue Operations Manager, Customer Analytics Manager, National Planning Manager, Draught Beer Operations Manager, Draught Beer Commercial Manager and Draught Beer Strategy Manager. The combined team constitutes 54 staff nationally.

Lead the strategic and operational direction of Foster's Venue Operations Team.Manage 3 distinct business processes focusing on improved return on investment.Delivering technical service of draught beverage equipment nationally via 41 field specialists and an administration team of 3.Grow and manage draught equipment wholesale, retail and trade supply business.Direct sales field service team ensuring national standards for process, delivery and reporting.

Lead the strategic direction of Foster's Sales Operations Team and field execution team.Direct a team of 5 Field Services Managers, 3 Operations Managers and 71 Customer Activation (Sales Merchandising) staff servicing key Foster's Australia Customers. Develop execution strategies that maximise return on investment. Strategies focus on compliance, execution, completion within agreed timelines; transparent measurement practices and developing insight led sales solutions to the Foster's Sales team.Manage 3rd party provider and budgeted spend.AchievementsDelivered start up business of 71 new FTE's in 4 months.All team members having undertaken thorough training have complete development plans and performance objectives. Deliver standardized processes, measurement and execution guidelines to the Foster's Australia sales team designed to simplify selling over 2000 SKU's to a diverse retail market.Team completed 9,500 customer visits per month delivering Foster's Australia strategies.

Manage a team of 5 Managers and 85 Sales Merchandising staff - servicing key National Customers Woolworth's and Coles Myer.Develop execution strategies that maximise return on investment. Strategies focused on compliance, execution and developing insight led sales solutions.In conjunction with National Customer Business Managers, deliver to market sales and marketing solutions that deliver targeted brand contribution.AchievementsReturn on investment improvement of 10%.All team members have complete development plans and performance objectives. Achieved benchmark supplier status in Woolworth's supplier survey.Achieved F05 budgeted spend and sales performance.

Development of a range of innovative and creative solutions for the CUB Brand Marketing and Sponsorship teams that build brand equity whilst balancing consumer engagement and trade customer requirements. Manage Agency relationship to deliver solutions to brief and budget.Produce consumer-marketing strategies that leverage CUB core sponsorship properties AFL, V8 Supercars, Cricket Australia, and Racing.Deliver strategies that drive media coverage of CUB involvement in sponsor properties, via utilization of personality's special events and launch invitations.Engagement of people at all levels within the organisation to ensure support and clarity in marketing plans.People and performance management via development of key performance metrics for the CUB National Promotions, Graphic Design, and Materials Production Management team consisting of 10 full time staff.AchievementsDeveloped promotional support aligned to key sponsorships that formed the cornerstone of CUB's promotional program nationally.Delivered a web based tool "Incite" for sales and marketing team reference to ensure consistency of brand message, off the shelf promotion options, development of brand equity through superior brand management practice, improved sponsorship value through a centralised reference point for activity nationally and focused use of marketing spend via coordinated through the line alignment.All team members have complete development plans and performance objectives. Achieved budgeted Marketing Services teams spend.Developed internal graphic arts department of 4 members delivering business savings of $250k per annum.

Analysis of State market conditions (value, share, volume, distribution, location) develop produce marketing solutions that build and maintain brand equity, development of state based programs and strategies in conjunction with the State Sales team. Deliver key market objectives for CUB brands including: pricing, consumer promotion, sponsorship, signage, point of sale. Direct brand-advertising strategy for NSW market.Develop opportunities through all media channels to promote CUB brands, events and promotions. Manage Agency relationship to deliver marketing solutions within brief and budget.NSW implementation of nationally developed Marketing strategies, including launch to market of new products. People and performance management and development of 4 full time staff.AchievementsMaintained CUB Market Leadership in NSW market.Successfully launched and developed key brands in NSW including Cascade Premium Light, VB and Carlton Draught.Successfully leveraged the Sydney 2000 Olympic Games developing CUB's brand association through key brands Foster's and VB.Delivered market share gains utilizing key sponsorships in regional markets including; Newcastle/Hunter with Newcastle Knights (VB), Central NSW Bathurst - V8 Supercars (VB) and Tamworth North Western NSW through (VB, Foster's) Country Music Festival.Optimised marketing spend.

Responsible for Sales Budget achievement and promotional program management in key accounts including Coles, Campbell's Cash and Carry, Grocery and Liquor (G&L) ACT and Cannon's Food Barns. Negotiation of new lines, support/ranging and category/space management programs for Kraft foods range.

Calling on chain and independent stores in Northern NSW ensuring Kraft Foods range stocked and supported, promotional compliance checked/implemented, merchandising and sales promotion work carried out, Planograms implemented and relays conducted.Sold in deals and new lines within the independent banner customers

Responsible for the achievement of Sales Budget for Route and Wholesale Confectionary NSW and National Accounts Big W, David Jones. Responsible for the re-launch of Toblerone and Milka products for Kraft Foods and managing a team of 7-part time merchandising staff.AchievementsSuccessfully relaunched Toblerone and Milka in the NSW market.Re established relationships with key wholesaler, route and national customers.