Stuart Anderson Email & Phone Number

United Kingdom

London, England, United Kingdom

Product lead for Times apps across iOS and Android working with UK and offshore development teams.

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Business Partner, The Times & Sunday Times.Pivotal role supporting marketing, editorial and product across both tactical goals and long-term strategic change. The role coordinates and draws on both insights and analytical teams to ensure The Times and Sunday Times make better-informed decisions.Multiple key projects in the delivered across topics such as optimisation of price & packaging of subscriptions, subscription acquisition and retention, future audiences, market headroom… Show more Business Partner, The Times & Sunday Times.Pivotal role supporting marketing, editorial and product across both tactical goals and long-term strategic change. The role coordinates and draws on both insights and analytical teams to ensure The Times and Sunday Times make better-informed decisions.Multiple key projects in the delivered across topics such as optimisation of price & packaging of subscriptions, subscription acquisition and retention, future audiences, market headroom and new market development. Show less

Sutton, United Kingdom

UK Marketing Manager for two RBI's professional information services brands, XpertHR and Community Care, managing seven heads.• Rebuilt up the XpertHR and Community Care brand marketing teams post-decentralisation of marketing specialists including the hiring of four heads• Supported a 85% YOY growth of qualified sales leads across an optimised mix of Social & Search Marketing, Webinars, whitepapers, CRM, events and PR• Community Care marketing lead overseeing marketing of… Show more UK Marketing Manager for two RBI's professional information services brands, XpertHR and Community Care, managing seven heads.• Rebuilt up the XpertHR and Community Care brand marketing teams post-decentralisation of marketing specialists including the hiring of four heads• Supported a 85% YOY growth of qualified sales leads across an optimised mix of Social & Search Marketing, Webinars, whitepapers, CRM, events and PR• Community Care marketing lead overseeing marketing of events, jobs, Inform subscriptions services and ‘.co.uk’ presence Show less

London, United Kingdom

Digital marketing consulting: April 2016 – August 2016Consultation into the use of digital platforms to expand the reach of the Trust’s services as part of the key strategic goal of supporting 10 million young people in 10 years. • Creation of a new research programme to build insights into the potential impact of adopting digital platforms• Supporting regional technology evangelists in the exploratory testing phaseDigital marketing consulting and mentoring… Show more Digital marketing consulting: April 2016 – August 2016Consultation into the use of digital platforms to expand the reach of the Trust’s services as part of the key strategic goal of supporting 10 million young people in 10 years. • Creation of a new research programme to build insights into the potential impact of adopting digital platforms• Supporting regional technology evangelists in the exploratory testing phaseDigital marketing consulting and mentoring • Review and recommendations to drive higher engagement from young people via Prince’s Trust web site and CRM systems• Mentoring support to the Digital Marketing Manager Show less

London, United Kingdom

Consumer audience marketing lead across five key products. Owner of the UK online CRM responsible for developing cross audience engagement strategy and programmes.Achievements:• Development of a data led consumer segmentation CRM strategy to drive insights and drive additional service usage. • Developed a new CRM strategy for MSN that drove +300% increase in click volume over 6 months and 9% of all MSN channel page views with revenue of $1.2M a year. Achieved several awards… Show more Consumer audience marketing lead across five key products. Owner of the UK online CRM responsible for developing cross audience engagement strategy and programmes.Achievements:• Development of a data led consumer segmentation CRM strategy to drive insights and drive additional service usage. • Developed a new CRM strategy for MSN that drove +300% increase in click volume over 6 months and 9% of all MSN channel page views with revenue of $1.2M a year. Achieved several awards including Global ‘Bold’ award• Bing/MSN co-branded incentive with Skype credit promotion which drove 450K browser defaults resets in 6. This was adopted as global best practice in 6 international markets• Drove Bing mobile search volume to second highest contribution margins worldwide through innovative mobile SEM and default driving campaign• Development of best practice Bing campaign, ‘Bing it On’ to debunk the perceived quality gap between Google and Bing. Achieved +22% homepage users and +21% search query volume over the 8-week campaign• Created MSN’s social media strategy to acquire new fans and drive engagement with core MSN channels. Achieved +150% increase in fans YoY and developed insights into effective social media buys and content types to drive engagement Show less

London, United Kingdom

• Scorecard owner and driver of audience acquisition, social growth goals and deepening user engagement. Responsibility for all marketing spend, PR & social direction and product marketing strategy for a $50M revenue / 15M user business• Redefined MSN’s brand and value proposition through a complete brand redefinition project. Developed “The Best of Now” proposition and managed a $1M consumer campaign. Managed the education and marketing of the refreshed proposition into editorial teams… Show more • Scorecard owner and driver of audience acquisition, social growth goals and deepening user engagement. Responsibility for all marketing spend, PR & social direction and product marketing strategy for a $50M revenue / 15M user business• Redefined MSN’s brand and value proposition through a complete brand redefinition project. Developed “The Best of Now” proposition and managed a $1M consumer campaign. Managed the education and marketing of the refreshed proposition into editorial teams, sales teams and trade marketing Show less

London, United Kingdom

• Dual role while managing the product migration of the $10M / +7M users Multimap business to Bing. Delivered an award winning ‘Multimap Pigeon’s’ campaign with Aardman Animations• Consumer lead on driving Bing defaults strategies and execution via MSN and IE browser with +1M Internet Explorer downloads in 6 months• EMEA Multimap lead responsible for developing digital campaigns for trade and consumer across search, display plus PR support to grow revenue (+20% YoY) and market share… Show more • Dual role while managing the product migration of the $10M / +7M users Multimap business to Bing. Delivered an award winning ‘Multimap Pigeon’s’ campaign with Aardman Animations• Consumer lead on driving Bing defaults strategies and execution via MSN and IE browser with +1M Internet Explorer downloads in 6 months• EMEA Multimap lead responsible for developing digital campaigns for trade and consumer across search, display plus PR support to grow revenue (+20% YoY) and market share (+5% YoY) Show less