Stuart Mcinnes (L.I.O.N) Email & Phone Number

Dalgety Bay, Gb

Scotland & Northern England

Dalgety Bay, Scotland, United Kingdom

Scotland & Northern England

Scotland, Northern England & Ireland

-Manage 30 GM body shops (Scotland, Ireland, Northern England), directly overseeing 30 managers, and indirectly supervising approximately 450+ employees.-Consult with, and advise, bodyshop managers on marketing and management of manufacturer programmes.-Perform inspections, review management accounts, staffing, and business processes to maximise assets, achieve key targets, and deliver continuous improvements to ensure overall profitability and efficiency.-Review and control average repair costs and cycle times within each of the 30 centres.-Assist each centre in implementing digital and direct marketing (B2B & B2C) campaigns utilising social media, including Facebook, Twitter, and email, and educating them in analytics to measure the success of each campaign.-Effectively increase part sales by marketing the bodyshops in local and national markets, with focus on the current retail database and promoting awareness via email campaigns.-Introduce and promote the use of the Total Loss Avoidance Programme.-Produced and implemented a manual of standards, including internal audit procedures to ensure repairs are implemented in compliance with PAS125/BS10125 Industry standards.-Contact customers to inform them during repairs, and send customer satisfaction survey via email to rate the bodyshops on a Net Promoter Scale to measure and ensure customer satisfaction.-Regularly travel to each centre to ensure standards are adhered to and part sales target of £3.2M is met; have achieved 108% of this target to date.

Scotland, Northern England & Ireland

-Maintained a rigorous visit schedule to Independent Motor Traders (IMTs) to increase Peugeot Trade Club Membership (400/annual) and grew Trade Sales by encouraging the use of Peugeot products over aftermarket products.-Boosted annual part sales by £434,000 (through 12 dealers), by reorganising telesales and delivery van procedures.-Accompanied Sales Reps on IMT visits to ensure the utilisation of correct tools and techniques.-Assisted dealers with Trade/IMT marketing by providing standardised marketing materials and implementing promotional ideas via low-cost competitions to stimulate sales and product interest.-Identified potential IMT prospects utilising online directories and MapPoint software to plan and schedule visits, working from the centre of the territory outward to cover the entire territory.-Analysed dealer sales performance utilising Prism part sales/product group analysis tool to view opportunities and set objectives accordingly.

Edinburgh, United Kingdom

-Controlled daily activities of a busy Service and Parts Dept. (£4 M turnover; £1.2M labour sales and £2.8M parts and lubricants) by ensuring departments were correctly staffed, sales targets were met, warranties executed properly, and customer complaints were minimised and quickly resolved.-Established budgets and key business objectives with accountant and group directors, utilising Daily Operating Controls to ensure targets were achieved on a daily basis.-Managed and motivated 33 staff by holding update meetings, training, recognising achievements (through DOC), posting daily updates, and implementing bonuses based on individual efficiency. -Marketed service, retail parts and trade parts using BMW marketing campaigns and materials templates designed and distributed to current and lapsed customers.-Introduced in-dealer promotions, including oil top-up promotions, onsite tyre fitter, to promote tyre sales and the use of VHCs (Vehicle Health Checks).-Met BMW business standards by adhering to quality standards and passing BMW audit, and boosted BMW customer satisfaction scores from 4.1 to 4.9.

United Kingdom

-Manage Vauxhall/GM Accident Repair support and inspection team-Maintain key business relationships with Retailer network-Key account management with Insurance Companies, Accident Management Companies and large Fleet Companies to increase part sales-Discuss and explain composite results at Manager & Retail Operator level-Setting of parts sales targets and Bodyshop objectives-Identify and grow Bodyshop Trade Part Sales to Independent Bodyshops-Co-ordinate and manage central projects

Edinburgh, United Kingdom

-Control parts and service departments as Group Manager-Responsible for approx. 150 staff-Budget and financial controls, target setting and ensuring that all departments met or exceeded their budgets-Ensure that customer satisfaction levels were attained-Set up GlasWeld windscreen repair business including setting up a number of Franchised businesses in Scotland-Research, set up and integrate Express Factors East Lothian within the Accident Repair Centre

Certified Digital Marketing Associate, Ai For Digital Marketing, Passed

The Digital Marketing Institute’s DMI Track: AI for Digital Marketing More than mere 'lessons', this course is an interactive selection.

Certificate, Okr'S (Objectives & Key Results), Passed

Measure What Matters Objectives and Key Results

Mini Mba, Marketing

Pgdip Business Administration, Business Administration And Management, General, Postgraduate Diploma