I am an insight specialist and am proud to be adept at both qualitative and quantitative techniques, with expertise gained from working on both the agency and client-side. My particular skill lays in helping marketeers to understand the implications of research, a skill I developed while responsible for insight on the UK's largest beer brand, Carling, and which I honed during my time at JRA Research.know research is able to conduct projects of all sizes and types, from small-scale analysis of quantitative data to in-depth qualitative research to hall tests.I would say that I’m methodology-neutral, happy to draw on my quantitative or qualitative skills as required by any particular project. I’m happiest, though, when I can bring together both skill sets in qual-quant projects and really add value by having a proper understanding of the whole project – something I’ve found that few agencies can achieve.If you’re interested in finding out more, please have a look at my website.In my spare time, I am also Non-Exec Director of a charity's mail order company.Specialties: Brand and consumer insight, qualitative and quantitative research techniques.
Listed skills include Market Research, Quantitative Research, Qualitative Research, Customer Insight, and 14 others.