Stuart J. Email & Phone Number

Kirkland, Wa, Us

Houston, Tx, Us

Seattle, Wa, Us

For the last decade or so, I have helped SMBs achieve breakthrough growth by engaging and energizing people with a 3-step process that helps SMBs mature their marketing, create an effective marketing habit, and systematically drive sustained strategic growth.Operating as a part of your leadership team and business operation, I lead the team through a Deep Dive Audit > Strategy + Action Planning Workshops > and Focused Sprints that get tangible results and surface new growth opportunities.On a highly selective basis, I work with healthy SMBs and teams eager to transform marketing into a systematic, predictable growth engine for the business. DM me to set up time to connect and dive into your challenges.

Oakland, California, Us

Hands-on role reporting to CEO in mission-driven, venture-backed start-up combining plant-based regenerative materials, additive manufacturing (3D printing), and computational design to make and market high-end furnishings with zero environmental impact. True to an early stage start-up's form, this was a hands-on tactical role helping a disruptive business concept through its early, challenging stages of experimentation and search for product-market fit in a competitive market. With highly constrained resources, I led - but more often created - all aspects of brand strategy, identity/messaging, growth marketing, product launches, lead generation, collaborations, content creation, copywriting, SEO, SEM, PR/media, events, social media, and website/ecommerce while the company made multiple strategy and business model pivots during my 3 years.I continue as an advisor/consultant on call to the CEO as the business continues to seek investors with the readiness and appetite to help a team scale a very progressive concept and challenging operation.

Bellingham, Wa, Us

Marketing advisor to CEO and company leadership team. Supported successful launch of OneRev oven platform and built framework for integrated marketing and systematic customer growth. Recruited and hired full-time marketing leader into position to lead and manage marketing operation.

Tonawanda, Ny, Us

Led assessment of digital marketing ecosystem to refine overall marketing strategy. Led core consumer research and brand repositioning of Norwood and Frontier brands. Led and delivered strategic and annual marketing plans for brands. Advised on hiring and on-boarding of full-time CMO.

Seattle, Wa, Us

Designed and delivered capstone course in Strategic Management to seniors at Albers School of Business. I blend theory with application through a variety of methods. Readings and cases have included: Range (Epstein), Trader Joe's, Red Bull, Warby Parker, Cirque du Soleil, Starbucks, Netflix, Apple, Southwest Airlines, Marvel and Microsoft.

Honolulu, Hi, Us

Full-time interim CMO role leading marketing team responsible for website, digital advertising, content marketing, lead generation, social media, email, events, local marketing, and public relations. Accelerated content publishing and acquisition campaigns to double qualified leads. In a business with customers that are concentrated in hospitality and tourism, the team drove +10% sales growth and held client terminations below 1% through the pandemic. Amazing results.

Heerenveen, Friesland, Nl

The Accell Group managed six bike/e-bike brands including Raleigh, Diamondback, Redline, Haibike, Ghost, and iZIP. As CMO/CDO, I reported to the CEO with responsibility for brand strategy, integrated marketing, product management, innovation, creative studio, and all aspects of digital marketing and ecommerce development including branded stores as well as Amazon, Backcountry, Moosejaw, and other e-tailers. In 24 months, we successfully moved the business from severe losses to double-digit revenue and margin growth with projected profitability at 36 months and sold the business. Selected accomplishments included: * Led turnaround of Amazon business. Won "Vendor of the Year" in Sporting Goods/Outdoor.* Launched four online branded ecommerce stores and doubled DTC revenue.* Led brand positioning initiative to reduce cannibalization and expand the consumer reach of the brand portfolio and its supporting product offerings. * Led product management through "rapid product restage" effort. Cut development time in half. Launched new, highly differentiated bikes at a compelling value in under six months. * Helped clear ~80,000 units of inventory through alternative channels in less than a year* Built team of ~20 highly engaged marketers, designers, product developers, product managers and digital marketing experts - transformed people capability, processes, and team culture.* Accelerated and successfully launched Diamondback MTB innovation with "Dream Ride," a highly-acclaimed, award-winning short film series filmed and directed with Mike Hopkins and Scott Secco.* Re-launched Redline brand anchored by limited edition street bike collaboration with entertainer and artist A$AP Ferg.* Collaborated with Jeff Staple to design and launch Raleigh x Jeff Staple street bike for limited time - repositioning Raleigh as an accessible bike brand for hip young adults. * Successfully sold the company and transitioned marketing organization to new ownership team.

Irvine, California, Us

Marketing head on the US launch team assembled to introduce brand to the US market. Led all aspects of brand strategy and marketing launch for debut of Coros brand in the US market. Launched Coros Lynx "smart" cycling helmet line, the first of many successful Coros products to be introduced to endurance athletes and sporting goods/outdoor retailers in the US. The Lynx launch stood among the leading launches on Kickstarter during 2016 and won numerous awards from press outlets including Geekwire and Outside Magazine.

Seattle, Wa, Us

Global accountability for P&L, key account + national account sales, account management, sales planning, planning / forecasting, product management, innovation, marketing, finance, and operations. Doubled the Aladdin business, delivering highest sales and profit in brand history, through launch of innovation, key customer partnership development and integrated marketing. Launched two new online stores for Aladdin and Stanley brands and built Amazon into a top 5 account. Transformed brand team culture while expanding it from 5 to 17 people.

Boulder, Colorado, Us

Reported to CEO, engaged at board level and led all aspects of brand, marketing, ecommerce/digital, customer service, and product management for this awesome running shoe start-up. Significantly raised profile of brand with triathlon and run consumer and specialty retail customers through new product introductions, integrated campaigns, and 3 Day Running Retailer Global Summit in Boulder with leading retailers from around the world. Slated for President role in Boulder, but I had to depart company early to attend to an unexpected family crisis. Newton stands as the most enjoyable company and team I have worked with in my career. However, family and health is #1 for me. Sometimes life happens and you have to pivot and make it work which, I am happy to report, I have done.

London-based branded retail innovation and design consultancy owned by WPP. Led Seattle-based strategy efforts for clients in a variety of spaces including software, hardware, consumer goods, non-profit, luxury retail, and financial services. Focus was insights and strategy development to inform branded design efforts including brand strategy & positioning, branding and identity, naming, packaging design, ecommerce UX and retail experience design.

Seattle, Wa, Us

Numerous progressive brand / product management leadership roles in international and global product management and innovation across food, beverage and coffee businesses ranging from $500M to $3.3 billion across 52 markets and 5 regions.

Plano, Texas, Us

Progressive brand and product management roles with ultimate responsibility for leading all aspects of marketing for $1.3B kid snack brand portfolio including Cheetos, Funyuns, Smartfood, Chester's brands. 2x winner of Pepsi Chairman's Award.

Plano, Texas, Us

Member of strategy/BD team for $10B division. Supported numerous strategic development initiatives in support of sustaining FLNA's double-digit quarterly net profit growth.

Boston, Ma, Us

Progressive responsibilities from intern to manager to director leading strategic planning and business development across multiple divisions including U.S. Apparel, North America Region, and the Global Performance Footwear SBU over 6 years.

Master Of Business Administration (M.B.A.)

B.A., English Language And Literature, Cum Laude

Education record