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People who work with me describe me as a strategic, people-centered leader with an innate growth mind-set, contagious energy, and unrelenting drive to get results. In 90 days, I lead teams from struggling to on the fast track to generating focused, sustainable growth by using a structured 3-step process from deep dive audit > strategy-to-action planning workshops > focused 2-week sprints that drive profitable sales and sustained advantage. As you would guess, my teams and I favor innovation, cohesive execution, learning, and iteration over perfection. We get better together. Who hires me? After 15 years in progressive strategy, innovation, and marketing leadership roles with growth-focused consumer product leaders like Frito-Lay, Starbucks, and Reebok, I have invested my last 10 years working with SMBs who are are willing and highly motivated to embrace an experienced approach and grow. Currently a CMO with Chief Outsiders, I operate in a number of capacities:> Fractional/Part-time CMO > Interim full-time CMO> Growth Strategy Consultant> Coach for high potential leadersDM me to schedule time to connect at any length about your challenges and share some ideas. In my free time, I enjoy teaching a capstone course in Strategic Management to seniors at Seattle University's Albers School of Business & Economics. I am also a member of the Board of Advisors for Forest Stewardship Council. A former competitive ski racer and mountain ultra-runner, I now love to surf, ski, mountain bike, hike, and occasionally run for fun. SKILLSStrategic Management | Business Planning | P&L Management | Brand Positioning | Brand Strategy | Consumer Research | Marketing Strategy | Marketing Planning | Integrated Marketing | Communications | Copy Writing | Brand Identity | Advertising | Public Relations | Events | Creative Direction | Content Development | Video | Presentations | Product Strategy | Product Management | Product Innovation | Product Marketing | Sales Management | Retail Marketing | Content Marketing | Email Marketing | Partnerships | Consumer Promotion | Ecommerce | Website Design | Amazon | SEM | SEO | Conversion Rate Optimization | Digital Marketing | Social Media | Agency Management | Public Speaking | Leadership Development | Team Development | Coaching | Advisory | Consulting
Chief Outsiders
View- Website:
- chiefoutsiders.com
- Employees:
- 167
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Chief Growth OfficerChief OutsidersKirkland, Wa, Us -
Chief Marketing OfficerChief Outsiders Mar 2024 - PresentHouston, Tx, Us -
Chief Marketing Officer | Unleashing Growth In 90 DaysStuart Johnson | Fractional Growth Leadership For Smbs 2012 - PresentSeattle, Wa, UsFor the last decade or so, I have helped SMBs achieve breakthrough growth by engaging and energizing people with a 3-step process that helps SMBs mature their marketing, create an effective marketing habit, and systematically drive sustained strategic growth.Operating as a part of your leadership team and business operation, I lead the team through a Deep Dive Audit > Strategy + Action Planning Workshops > and Focused Sprints that get tangible results and surface new growth opportunities.On a highly selective basis, I work with healthy SMBs and teams eager to transform marketing into a systematic, predictable growth engine for the business. DM me to set up time to connect and dive into your challenges. -
Head Of MarketingModel No. Furniture 2021 - Nov 2023Oakland, California, UsHands-on role reporting to CEO in mission-driven, venture-backed start-up combining plant-based regenerative materials, additive manufacturing (3D printing), and computational design to make and market high-end furnishings with zero environmental impact. True to an early stage start-up's form, this was a hands-on tactical role helping a disruptive business concept through its early, challenging stages of experimentation and search for product-market fit in a competitive market. With highly constrained resources, I led - but more often created - all aspects of brand strategy, identity/messaging, growth marketing, product launches, lead generation, collaborations, content creation, copywriting, SEO, SEM, PR/media, events, social media, and website/ecommerce while the company made multiple strategy and business model pivots during my 3 years.I continue as an advisor/consultant on call to the CEO as the business continues to seek investors with the readiness and appetite to help a team scale a very progressive concept and challenging operation. -
Fractional Chief Marketing Officer & AdvisorWood Stone Corporation Jan 2023 - Jun 2023Bellingham, Wa, UsMarketing advisor to CEO and company leadership team. Supported successful launch of OneRev oven platform and built framework for integrated marketing and systematic customer growth. Recruited and hired full-time marketing leader into position to lead and manage marketing operation. -
Fractional Chief Marketing OfficerNorwood Portable Sawmills Jul 2022 - Dec 2022Tonawanda, Ny, UsLed assessment of digital marketing ecosystem to refine overall marketing strategy. Led core consumer research and brand repositioning of Norwood and Frontier brands. Led and delivered strategic and annual marketing plans for brands. Advised on hiring and on-boarding of full-time CMO. -
Adjunct Professor Of StrategySeattle University 2020 - 2022Seattle, Wa, UsDesigned and delivered capstone course in Strategic Management to seniors at Albers School of Business. I blend theory with application through a variety of methods. Readings and cases have included: Range (Epstein), Trader Joe's, Red Bull, Warby Parker, Cirque du Soleil, Starbucks, Netflix, Apple, Southwest Airlines, Marvel and Microsoft. -
Interim Chief Marketing OfficerProservice Hawaii May 2020 - Oct 2020Honolulu, Hi, UsFull-time interim CMO role leading marketing team responsible for website, digital advertising, content marketing, lead generation, social media, email, events, local marketing, and public relations. Accelerated content publishing and acquisition campaigns to double qualified leads. In a business with customers that are concentrated in hospitality and tourism, the team drove +10% sales growth and held client terminations below 1% through the pandemic. Amazing results. -
Chief Digital Officer & Chief Marketing OfficerAccell Group 2017 - Oct 2019Heerenveen, Friesland, NlThe Accell Group managed six bike/e-bike brands including Raleigh, Diamondback, Redline, Haibike, Ghost, and iZIP. As CMO/CDO, I reported to the CEO with responsibility for brand strategy, integrated marketing, product management, innovation, creative studio, and all aspects of digital marketing and ecommerce development including branded stores as well as Amazon, Backcountry, Moosejaw, and other e-tailers. In 24 months, we successfully moved the business from severe losses to double-digit revenue and margin growth with projected profitability at 36 months and sold the business. Selected accomplishments included: * Led turnaround of Amazon business. Won "Vendor of the Year" in Sporting Goods/Outdoor.* Launched four online branded ecommerce stores and doubled DTC revenue.* Led brand positioning initiative to reduce cannibalization and expand the consumer reach of the brand portfolio and its supporting product offerings. * Led product management through "rapid product restage" effort. Cut development time in half. Launched new, highly differentiated bikes at a compelling value in under six months. * Helped clear ~80,000 units of inventory through alternative channels in less than a year* Built team of ~20 highly engaged marketers, designers, product developers, product managers and digital marketing experts - transformed people capability, processes, and team culture.* Accelerated and successfully launched Diamondback MTB innovation with "Dream Ride," a highly-acclaimed, award-winning short film series filmed and directed with Mike Hopkins and Scott Secco.* Re-launched Redline brand anchored by limited edition street bike collaboration with entertainer and artist A$AP Ferg.* Collaborated with Jeff Staple to design and launch Raleigh x Jeff Staple street bike for limited time - repositioning Raleigh as an accessible bike brand for hip young adults. * Successfully sold the company and transitioned marketing organization to new ownership team. -
Head Of MarketingCoros 2016 - 2016Irvine, California, UsMarketing head on the US launch team assembled to introduce brand to the US market. Led all aspects of brand strategy and marketing launch for debut of Coros brand in the US market. Launched Coros Lynx "smart" cycling helmet line, the first of many successful Coros products to be introduced to endurance athletes and sporting goods/outdoor retailers in the US. The Lynx launch stood among the leading launches on Kickstarter during 2016 and won numerous awards from press outlets including Geekwire and Outside Magazine. -
Vice President & General ManagerPmi Worldwide 2012 - 2016Seattle, Wa, UsGlobal accountability for P&L, key account + national account sales, account management, sales planning, planning / forecasting, product management, innovation, marketing, finance, and operations. Doubled the Aladdin business, delivering highest sales and profit in brand history, through launch of innovation, key customer partnership development and integrated marketing. Launched two new online stores for Aladdin and Stanley brands and built Amazon into a top 5 account. Transformed brand team culture while expanding it from 5 to 17 people. -
Vice President MarketingNewton Running Company 2012 - 2012Boulder, Colorado, UsReported to CEO, engaged at board level and led all aspects of brand, marketing, ecommerce/digital, customer service, and product management for this awesome running shoe start-up. Significantly raised profile of brand with triathlon and run consumer and specialty retail customers through new product introductions, integrated campaigns, and 3 Day Running Retailer Global Summit in Boulder with leading retailers from around the world. Slated for President role in Boulder, but I had to depart company early to attend to an unexpected family crisis. Newton stands as the most enjoyable company and team I have worked with in my career. However, family and health is #1 for me. Sometimes life happens and you have to pivot and make it work which, I am happy to report, I have done. -
Director Of StrategyFitch 2010 - 2012London-based branded retail innovation and design consultancy owned by WPP. Led Seattle-based strategy efforts for clients in a variety of spaces including software, hardware, consumer goods, non-profit, luxury retail, and financial services. Focus was insights and strategy development to inform branded design efforts including brand strategy & positioning, branding and identity, naming, packaging design, ecommerce UX and retail experience design.
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Director, Category Brand ManagementStarbucks 2005 - 2010Seattle, Wa, UsNumerous progressive brand / product management leadership roles in international and global product management and innovation across food, beverage and coffee businesses ranging from $500M to $3.3 billion across 52 markets and 5 regions. -
Senior Brand ManagerFrito Lay 2000 - 2005Plano, Texas, UsProgressive brand and product management roles with ultimate responsibility for leading all aspects of marketing for $1.3B kid snack brand portfolio including Cheetos, Funyuns, Smartfood, Chester's brands. 2x winner of Pepsi Chairman's Award. -
Director Of Strategic Planning & DevelopmentFrito Lay 2000 - 2001Plano, Texas, UsMember of strategy/BD team for $10B division. Supported numerous strategic development initiatives in support of sustaining FLNA's double-digit quarterly net profit growth. -
Director Of Strategic PlanningReebok 1994 - 2000Boston, Ma, UsProgressive responsibilities from intern to manager to director leading strategic planning and business development across multiple divisions including U.S. Apparel, North America Region, and the Global Performance Footwear SBU over 6 years.
Stuart J. Skills
Stuart J. Education Details
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Babson F.W. Olin Graduate School Of BusinessMaster Of Business Administration (M.B.A.) -
University Of Colorado BoulderCum Laude -
Pingree School
Frequently Asked Questions about Stuart J.
What company does Stuart J. work for?
Stuart J. works for Chief Outsiders
What is Stuart J.'s role at the current company?
Stuart J.'s current role is Chief Growth Officer.
What is Stuart J.'s email address?
Stuart J.'s email address is st****@****hoo.com
What is Stuart J.'s direct phone number?
Stuart J.'s direct phone number is +120644*****
What schools did Stuart J. attend?
Stuart J. attended Babson F.w. Olin Graduate School Of Business, University Of Colorado Boulder, Pingree School.
What skills is Stuart J. known for?
Stuart J. has skills like Brand Management, Marketing Strategy, Cross Functional Team Leadership, Marketing, Strategy, Product Development, Product Management, Brand Development, Management, Strategic Partnerships, Business Development, Integrated Marketing.
Who are Stuart J.'s colleagues?
Stuart J.'s colleagues are Dana Prestigiacomo, Gerardo Llanes, Abraham Sakayian, Mike Regnier, Jon Hall, Linda Saxby, Zipporah Mwangi.
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